Shares Held by Insiders

Fully Diluted Shares Held by Insiders

Date

Name

Buy/Sell

$ Value

# Shares

Avg. Price

Title

See Remarks

President & CEO

SVP, CFO

SVP & President Sally Beauty

SVP & CHRO

SVP, Gen Counsel & Secretary

GVP, CONTROLLER & CAO

SVP, CIO & CTO

SVP & President, Sally Beauty

Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under third-party brands, such as Wella, Clairol, OPI, Conair, and L'Oreal, as well as exclusive-label brand merchandise. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under third-party brands, such as Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, and Olaplex. It operates stores and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. It also distributes its products through full-service/exclusive distributors, open-line distributors, direct sales, and mega-salon stores. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.

Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies.

Datesorted ascending	Name	Buy/Sell	$ Value	# Shares	Avg. Price	Title
2024-02-22	Premium	sold	Premium	Premium	Premium	See Remarks
2024-01-25	Premium	acquired	Premium	Premium	Premium	-
2023-12-12	Premium	bought	Premium	Premium	Premium	President & CEO
2023-11-23	Premium	sold (taxes)	Premium	Premium	Premium	SVP, CFO
2023-11-23	Premium	acquired	Premium	Premium	Premium	See Remarks
2023-11-23	Premium	sold (taxes)	Premium	Premium	Premium	SVP & President Sally Beauty
2023-11-23	Premium	acquired	Premium	Premium	Premium	SVP, CFO
2023-11-23	Premium	sold (taxes)	Premium	Premium	Premium	See Remarks
2023-11-23	Premium	acquired	Premium	Premium	Premium	SVP & President Sally Beauty
2023-11-15	Premium	sold (taxes)	Premium	Premium	Premium	SVP & CHRO
2023-11-15	Premium	acquired	Premium	Premium	Premium	SVP & President Sally Beauty
2023-11-15	Premium	acquired	Premium	Premium	Premium	See Remarks
2023-11-15	Premium	acquired	Premium	Premium	Premium	-
2023-11-15	Premium	sold (taxes)	Premium	Premium	Premium	SVP & President Sally Beauty
2023-11-15	Premium	sold (taxes)	Premium	Premium	Premium	See Remarks
2023-11-15	Premium	acquired	Premium	Premium	Premium	SVP, Gen Counsel & Secretary
2023-11-15	Premium	acquired	Premium	Premium	Premium	GVP, CONTROLLER & CAO
2023-11-15	Premium	acquired	Premium	Premium	Premium	-
2023-11-15	Premium	sold (taxes)	Premium	Premium	Premium	President & CEO
2023-11-15	Premium	acquired	Premium	Premium	Premium	SVP & CHRO
2023-11-15	Premium	acquired	Premium	Premium	Premium	See Remarks
2023-11-15	Premium	sold (taxes)	Premium	Premium	Premium	SVP, Gen Counsel & Secretary
2023-11-15	Premium	sold (taxes)	Premium	Premium	Premium	See Remarks
2023-11-15	Premium	sold (taxes)	Premium	Premium	Premium	SVP, CFO
2023-11-15	Premium	acquired	Premium	Premium	Premium	SVP, CFO

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