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HOG

HOG - Harley-Davidson Inc Stock Price, Fair Value and News

$19.88-0.09 (-0.45%)
Market Closed

73/100

HOG

STOCK SCORE

High Scoring Large Cap stocks have outperformed low scoring stocks by 90% over last 10 years

73/100

HOG

STOCK SCORE

High Scoring Large Cap stocks have outperformed low scoring stocks by 90% over last 10 years

Price Targets

Target 1Y

$29.9

Target 3M

$22.37

Target 6M

$24.64

HOG Stock Valuation Analysis

Valuation

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Max Portfolio %

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HOG Price Action

Last 7 days

-3.2%

Last 30 days

-4.5%

Last 90 days

-25.4%

Trailing 12 Months

-27.6%

HOG RSI Chart

HOG Stock Valuation Analysis

Valuation

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HOG Valuation

Market Cap

2.3B

Price/Earnings (Trailing)

4.7

Price/Sales (Trailing)

0.5

EV/EBITDA

5.91

Price/Free Cashflow

5.99

HOG Price/Sales (Trailing)

The Good, Bad and Ugly

Growth

Profitability

Size

Dilution Risk

Balance Sheet

Momentum

Funds Popularity

Insider Trading

Price Targets

Target 1Y

$29.9

Target 3M

$22.37

Target 6M

$24.64

HOG Fundamentals

HOG Revenue

Revenue (TTM)

4.7B

Rev. Growth (Yr)

16.51%

Rev. Growth (Qtr)

2.57%

HOG Earnings

Earnings (TTM)

499.8M

Earnings Growth (Yr)

217.01%

Earnings Growth (Qtr)

256.86%

HOG Profitability

EBT Margin

13.49%

Return on Equity

13.99%

Return on Assets

4.73%

Free Cashflow Yield

16.68%

HOG Investor Care

Dividend Yield

3.58%

Dividend/Share (TTM)

0.71

Buy Backs (1Y)

7.21%

Diluted EPS (TTM)

4.22

Historical Charts for Stock Metrics

Get all data in R, Python etc through our Historical Stock Data APIs
Net sales
YearQ1Q2Q3Q4
20254.8B4.5B4.7B0
20245.8B6.0B5.6B5.2B
20236.0B6.0B5.9B5.8B
20225.4B5.3B5.6B5.8B
20214.2B4.8B5.0B5.3B
20205.3B4.5B4.4B4.1B
20195.6B5.5B5.4B5.4B
20185.7B5.6B5.8B5.7B
20175.7B5.7B5.5B5.6B
20166.1B6.1B6.1B6.0B
20156.2B6.0B6.0B6.0B
20146.1B6.3B6.2B6.2B
20135.7B5.8B5.9B5.9B
20125.5B5.7B5.6B5.6B
20114.9B5.1B5.2B5.3B
20100004.9B
Get all data in R, Python etc through our Historical Stock Data APIs

About Harley-Davidson Inc

HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
 CEO
 WEBSITEharley-davidson.com
 SECTORConsumer Cyclical
 INDUSTRYRecreational Vehicles
 EMPLOYEES6300

Harley-Davidson Inc Frequently Asked Questions

HOG is the stock ticker symbol of Harley-Davidson Inc. Every public company that trades on a stock exchange gets a ticker symbol.

As of Wed Jan 28 2026, market cap of Harley-Davidson Inc is 2.35 Billion. The market capitalization is calculated by multiplying the stock price with the number of shares outstanding.

You can check HOG's fair value in chart for subscribers.

The fair value guage provides a quick view whether HOG is over valued or under valued. Whether Harley-Davidson Inc is cheap or expensive depends on the assumptions which impact Harley-Davidson Inc's fair value. We provide several scenarios of inflation and growth to encompass these range of assumptions for HOG.

As of Wed Jan 28 2026, HOG's PE ratio (Price to Earnings) is 4.7 and Price to Sales (PS) ratio is 0.5. The price to earnings and price to sales ratio are two most important valuation metrics for any company. PE ratio tell us the number of years of earnings investors are ready to pay for owning the company. Historically, S&P500 price to earnings ratio has fallen below 12 during periods of gloom and gone past 30 during periods of euphoria. HOG PE ratio will change depending on the future growth rate expectations of investors.

In the past 10 years, Harley-Davidson Inc has provided -0.068 (multiply by 100 for percentage) rate of return.