Market Summary
USD60.29+0.13
Market Closed0.22%
K Alerts
K Stock Price
K RSI Chart
K Valuation
K Price/Sales (Trailing)
K Profitability
K Fundamentals
K Revenue
K Earnings
Price Action
52 Week Range
58.8277.17
(Low)(High)
Last 7 days
1.2%
Last 30 days
-2.5%
Last 90 days
-7.6%
Trailing 12 Months
-15.6%
K Financial Health
K Investor Care
Historical Charts for Stock Metrics
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Net sales
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Latest Insider Trading transactions for K
Filter Transactions| Datesorted ascending | Name | Buy/Sell | $ Value | Avg. Price | # Shares | Title |
|---|---|---|---|---|---|---|
2023-09-14 | KELLOGG W K FOUNDATION TRUST | sold | -4,641,570 | 59.6603 | -77,800 | - |
2023-09-07 | KELLOGG W K FOUNDATION TRUST | sold | -4,622,660 | 59.4172 | -77,800 | - |
2023-08-24 | BANATI AMIT | gifted | - | - | 79,245 | vice chairman & cfo |
2023-08-24 | BANATI AMIT | gifted | - | - | -79,245 | vice chairman & cfo |
2023-08-21 | KELLOGG W K FOUNDATION TRUST | sold | -6,109,550 | 61.0955 | -100,000 | - |
2023-08-10 | KELLOGG W K FOUNDATION TRUST | sold | -6,378,120 | 63.7812 | -100,000 | - |
2023-08-03 | Kapoor Shumit | acquired | - | - | 4,818 | senior vice president |
2023-07-20 | KELLOGG W K FOUNDATION TRUST | sold | -6,754,550 | 67.5455 | -100,000 | - |
2023-07-10 | KELLOGG W K FOUNDATION TRUST | sold | -6,710,040 | 67.1004 | -100,000 | - |
2023-06-20 | KELLOGG W K FOUNDATION TRUST | sold | -6,593,840 | 65.9384 | -100,000 | - |
Which funds bought or sold K recently?
View All Details| Datesorted ascending | Fund Name | Type | % Chg | $ Change | $ Held | % Portfolio |
|---|---|---|---|---|---|---|
2023-09-13 | CGC Financial Services, LLC | new | - | 26,960 | 26,960 | 0.02% |
2023-09-12 | Farther Finance Advisors, LLC | reduced | -18.77 | -11,710 | 52,505 | 0.01% |
2023-09-08 | TUCKER ASSET MANAGEMENT LLC | unchanged | - | 21.00 | 3,235 | -% |
2023-09-07 | ST GERMAIN D J CO INC | new | - | 52,976 | 52,976 | -% |
2023-09-05 | Delos Wealth Advisors, LLC | unchanged | - | 88.00 | 13,480 | 0.02% |
2023-08-30 | Western Wealth Management, LLC | added | 13.2 | 107,877 | 881,440 | 0.07% |
2023-08-28 | DT Investment Partners, LLC | added | 1.84 | -53,028 | 1,056,390 | 0.12% |
2023-08-25 | STRATEGY ASSET MANAGERS LLC | added | 7.11 | 50,112 | 691,254 | 0.15% |
2023-08-24 | Alberta Investment Management Corp | unchanged | - | 52,144 | 7,987,640 | 0.08% |
2023-08-23 | Stonebridge Capital Advisors LLC | added | 35.82 | 1,647 | 6,121 | -% |
Latest Funds Activity
Calls
Puts
Net Call Options
No. of Funds
K Alerts
Schedule 13G FIlings of Kellogg
| Date Filed | Name of Filer | Percent of Class | No. of Shares | Form Type | |
|---|---|---|---|---|---|
| Feb 13, 2023 | northern trust corp | 17.6% | 60,228,737 | SC 13G/A | |
| Feb 09, 2023 | kellogg w k foundation trust | 16.4% | 55,931,838 | SC 13G/A | |
| Feb 09, 2023 | vanguard group inc | 9.01% | 30,733,548 | SC 13G/A | |
| Feb 01, 2023 | gund gordon | 6.1% | 20,926,907 | SC 13G/A | |
| Jan 25, 2023 | blackrock inc. | 9.2% | 31,327,346 | SC 13G/A | |
| Jan 06, 2023 | keybank national association/oh | 6.09% | 20,799,668 | SC 13G/A | |
| Feb 10, 2022 | vanguard group inc | 8.42% | 28,706,271 | SC 13G/A | |
| Feb 09, 2022 | kellogg w k foundation trust | 17.2% | 58,631,837 | SC 13G/A | |
| Feb 08, 2022 | northern trust corp | 18.3% | 62,357,240 | SC 13G/A | |
| Feb 07, 2022 | gund gordon | 6.4% | 21,846,696 | SC 13G/A |
Recent SEC filings of Kellogg
View All Filings| Date Filed | Form Type | Document | |
|---|---|---|---|
| Sep 14, 2023 | 4 | Insider Trading | |
| Sep 12, 2023 | 3 | Insider Trading | |
| Sep 12, 2023 | 8-K | Current Report | |
| Sep 07, 2023 | 144 | Notice of Insider Sale Intent | |
| Sep 07, 2023 | 4 | Insider Trading | |
| Aug 28, 2023 | 4 | Insider Trading | |
| Aug 21, 2023 | 4 | Insider Trading | |
| Aug 16, 2023 | 4 | Insider Trading | |
| Aug 16, 2023 | 4 | Insider Trading | |
| Aug 16, 2023 | 4 | Insider Trading |
K Fair Value
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Peers (Alternatives to Kellogg)
View All Peers In Detail| Name | Mkt Capsorted ascending | Revenue | Price %, 1M | Returns, 1Y | P/E | P/S | Rev 1-Yr | Inc 1-Yr |
|---|---|---|---|---|---|---|---|---|
| LARGE-CAP | ||||||||
GIS | 47.8B | 20.1B | -6.17% | -12.51% | 16.42 | 2.47 | 5.80% | -4.19% |
ADM | 43.1B | 99.9B | -4.50% | -8.54% | 10.4 | 0.43 | 5.85% | 15.26% |
HRL | 21.0B | 12.2B | -2.19% | -16.45% | 23.93 | 1.72 | -3.44% | -12.41% |
K | 20.6B | 15.9B | -2.52% | -15.65% | 23.78 | 1.3 | 8.88% | -41.73% |
LW | 14.2B | 5.4B | 2.63% | 24.97% | 14.04 | 2.65 | 30.54% | 402.19% |
| MID-CAP | ||||||||
INGR | 6.6B | 8.2B | -0.25% | 19.18% | 11.5 | 0.8 | 10.22% | 25.60% |
PPC | 5.7B | 17.1B | -5.77% | -6.21% | 33.63 | 0.33 | 1.98% | -77.16% |
POST | 5.4B | 6.6B | -0.50% | 0.78% | 16.9 | 0.82 | 17.71% | -54.53% |
FRPT | 3.5B | 668.0M | -8.60% | 78.30% | -55.33 | 5.23 | 33.17% | -27.58% |
| SMALL-CAP | ||||||||
LWAY | 180.9M | 151.1M | 48.02% | 112.84% | 31.83 | 1.2 | 17.95% | 1565.21% |
BRID | 98.5M | 253.6M | -8.67% | -26.44% | 22.28 | 0.39 | -3.31% | -88.55% |
PLAG | 60.1M | 30.3M | 48.95% | 4.26% | -1.65 | 1.98 | -47.85% | -262.15% |
RMCF | 30.7M | 29.0M | -6.51% | -25.50% | -4.8 | 1.06 | 0.85% | -516.46% |
RIBT | 3.1M | 36.4M | -35.34% | -75.01% | -0.19 | 0.08 | 13.44% | -36.80% |
Kellogg News
Returns for K
Cumulative Returns on K
2.9%
10-Year Cumulative Returns
-0.7%
7-Year Cumulative Returns
-1.0%
5-Year Cumulative Returns
0.7%
3-Year Cumulative Returns
Risks for K
What is the probability of a big loss on K?
35.4%
Probability that Kellogg stock will be more than 20% underwater in next one year
0%
Probability that Kellogg stock will be more than 30% underwater in next one year.
0%
Probability that Kellogg stock will be more than 40% underwater in next one year.
*Calculated based on probability distribution of losses observed in actual data in the last 5 years.
How does K drawdown profile look like?
Y-axis is the maximum loss one would have experienced if Kellogg was unfortunately bought at previous high price.
Drawdowns
Financials for Kellogg
Income Statement (Last 12 Months)(In Millions)
| Income Statement (Last 12 Months) | (In Millions) | |||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Description | (%) Q/Q | 2023Q2 | 2023Q1 | 2022Q4 | 2022Q3 | 2022Q2 | 2022Q1 | 2021Q4 | 2021Q3 | 2021Q2 | 2021Q1 | 2020Q4 | 2020Q3 | 2020Q2 | 2020Q1 | 2019Q4 | 2019Q3 | 2019Q2 | 2019Q1 | 2018Q4 | 2018Q3 | 2018Q2 |
| Revenue | 1.1% | 15,873 | 15,696 | 15,315 | 14,902 | 14,578 | 14,269 | 14,181 | 14,225 | 14,032 | 13,942 | 13,770 | 13,529 | 13,472 | 13,468 | 13,578 | 13,672 | 13,769 | 13,668 | 13,547 | 13,415 | 13,192 |
| S&GA Expenses | 3.1% | 3,204 | 3,108 | 2,980 | 2,831 | 2,764 | 2,756 | 2,808 | 2,932 | 3,004 | 2,975 | 2,966 | 2,894 | 2,841 | 2,939 | 2,980 | 3,015 | 3,058 | 3,004 | 3,020 | 3,010 | 3,069 |
| R&D Expenses | - | - | - | 127 | - | - | - | 134 | - | - | - | 135 | - | - | - | 144 | - | - | - | 154 | - | - |
| EBITDA | -100.0% | - | 1,765 | 1,893 | 2,571 | 2,597 | 2,713 | 2,656 | 2,375 | 2,419 | 2,366 | 2,339 | 2,307 | 2,179 | 2,087 | 2,073 | 1,701 | 1,893 | 1,987 | 2,132 | - | - |
| EBITDA Margin | -100.0% | - | 0.11* | 0.12* | 0.17* | 2.32* | 0.19* | 0.19* | 0.17* | 0.17* | 0.17* | 0.17* | 0.17* | 0.16* | 0.15* | 0.15* | 0.12* | 0.14* | 0.15* | 0.16* | - | - |
| Interest Expenses | 11.6% | 270 | 242 | 218 | 200 | 216 | 220 | 223 | 229 | 240 | 255 | - | 259 | 212 | 218 | 284 | 232 | 288 | 285 | 280 | 283 | 275 |
| Earnings Before Taxes | 4.0% | 1,090 | 1,048 | 1,197 | 1,899 | 1,908 | 2,019 | 1,966 | 1,676 | 1,702 | 1,637 | 1,601 | 1,569 | 1,492 | 1,392 | 1,305 | 960 | 1,073 | 1,177 | 1,329 | 2,015 | 1,947 |
| EBT Margin | -100.0% | - | 0.07* | 0.08* | 0.13* | 1.71* | 0.14* | 0.14* | 0.12* | 0.12* | 0.12* | 0.12* | 0.12* | 0.11* | 0.10* | 0.10* | 0.07* | 0.08* | 0.09* | 0.10* | - | - |
| Net Income | 3.7% | 867 | 836 | 960 | 1,491 | 1,488 | 1,542 | 1,488 | 1,260 | 1,301 | 1,272 | 1,251 | 1,191 | 1,090 | 1,025 | 960 | 731 | 864 | 1,174 | 1,336 | 1,837 | 1,745 |
| Net Income Margin | -100.0% | - | 0.05* | 0.06* | 0.10* | 1.33* | 0.11* | 0.10* | 0.09* | 0.09* | 0.09* | 0.09* | 0.09* | 0.08* | 0.08* | 0.07* | 0.05* | 0.06* | 0.09* | 0.10* | - | - |
| Free Cashflow | -100.0% | - | 1,047 | 1,163 | 1,241 | 1,300 | 1,275 | 1,148 | 951 | 1,114 | 1,264 | 1,481 | 1,368 | 1,117 | 947 | 590 | 910 | 1,007 | 784 | 958 | - | - |
Balance Sheet(In Millions)
| Balance Sheet | (In Millions) | |||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Description | (%) Q/Q | 2023Q2 | 2023Q1 | 2022Q4 | 2022Q3 | 2022Q2 | 2022Q1 | 2021Q4 | 2021Q3 | 2021Q2 | 2021Q1 | 2020Q4 | 2020Q3 | 2020Q2 | 2020Q1 | 2019Q4 | 2019Q3 | 2019Q2 | 2019Q1 | 2018Q4 | 2018Q3 | 2018Q2 |
| Assets | -2.8% | 18,101 | 18,630 | 18,496 | 19,016 | 18,937 | 18,612 | 18,178 | 18,407 | 18,213 | 18,064 | 17,996 | 18,922 | 18,551 | 18,240 | 17,564 | 17,499 | 18,669 | 18,465 | 17,780 | 18,114 | 17,901 |
| Current Assets | -0.8% | 4,288 | 4,324 | 4,186 | 4,444 | 4,261 | 3,816 | 3,394 | 3,799 | 3,747 | 3,639 | 3,482 | 4,753 | 4,492 | 4,290 | 3,431 | 3,492 | 3,504 | 3,373 | 3,157 | 3,403 | 3,267 |
| Cash Equivalents | -11.2% | 308 | 347 | 299 | 373 | 323 | 313 | 286 | 440 | 395 | 391 | 435 | 1,329 | 1,047 | 1,016 | 397 | 453 | 340 | 272 | 321 | 309 | 257 |
| Inventory | -5.3% | 1,706 | 1,801 | 1,768 | 1,682 | 1,678 | 1,559 | 1,398 | 1,378 | 1,365 | 1,319 | 1,284 | 1,263 | 1,230 | 1,189 | 1,226 | 1,200 | 1,234 | 1,319 | 1,330 | 1,319 | 1,291 |
| Net PPE | -0.1% | 3,781 | 3,786 | 3,789 | 3,564 | 3,656 | 3,773 | 3,827 | 3,753 | 3,666 | 3,636 | 3,713 | 3,484 | 3,436 | 3,440 | 3,612 | 3,493 | 3,526 | 3,733 | 3,731 | 3,639 | 3,638 |
| Goodwill | -3.0% | 5,517 | 5,690 | 5,686 | 5,691 | 5,744 | 5,783 | 5,771 | 5,794 | 5,783 | 5,768 | 5,799 | 5,780 | 5,768 | 5,772 | 5,861 | 5,842 | 5,871 | 6,054 | 6,050 | 6,055 | 6,072 |
| Current Liabilities | 7.9% | 6,476 | 6,001 | 6,349 | 6,033 | 6,051 | 5,848 | 5,315 | 5,029 | 4,946 | 5,385 | 5,238 | 6,034 | 5,856 | 5,595 | 4,778 | 4,389 | 4,989 | 4,978 | 4,529 | 4,030 | 3,966 |
| Short Term Borrowings | -2.1% | 461 | 471 | 467 | 174 | 320 | 450 | 712 | 497 | 551 | 428 | 627 | 116 | 121 | 657 | 620 | 185 | 568 | 605 | 176 | 202 | 324 |
| Long Term Debt | - | - | - | 5,300 | - | - | - | 6,300 | 7,020 | 7,029 | 6,655 | 6,700 | 7,000 | 6,929 | 7,163 | 7,195 | 7,683 | 8,262 | 8,183 | 8,207 | 8,715 | 8,737 |
| LT Debt, Current | 111.5% | 1,199 | 567 | 780 | 816 | 854 | 891 | 712 | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| LT Debt, Non Current | -11.8% | 5,078 | 5,759 | 5,317 | 5,697 | 5,838 | 5,953 | 6,262 | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Shareholder's Equity | -11.5% | 3,965 | 4,479 | 3,941 | 4,283 | 4,558 | 4,295 | 4,215 | 4,009 | 3,880 | 3,655 | 3,636 | 3,586 | 3,406 | 3,212 | 3,314 | 3,288 | 3,212 | 3,097 | 3,159 | 3,615 | 3,404 |
| Retained Earnings | 1.7% | 9,447 | 9,293 | 9,197 | 9,499 | 9,387 | 9,254 | 9,028 | 8,796 | 8,688 | 8,506 | 8,326 | 8,318 | 8,166 | 8,010 | 7,859 | 7,910 | 7,858 | 7,762 | 7,652 | 7,929 | 7,743 |
| Additional Paid-In Capital | 2.2% | 1,056 | 1,033 | 1,068 | 1,027 | 1,008 | 993 | 1,023 | 1,005 | 973 | 954 | 972 | 948 | 929 | 911 | 921 | 909 | 895 | 877 | 895 | 883 | 866 |
| Accumulated Depreciation | - | - | - | 6,092 | - | - | - | 6,028 | - | - | - | 5,806 | 5,616 | 5,485 | 5,385 | 5,439 | - | - | - | 5,442 | 5,495 | 5,425 |
| Shares Outstanding | -0.3% | 342 | 343 | - | 341 | 340 | 338 | - | 341 | 341 | 340 | - | 344 | 343 | 343 | - | 341 | 341 | 340 | - | 347 | 346 |
| Minority Interest | -40.0% | 256 | 427 | 434 | 455 | 476 | 500 | 495 | 525 | 518 | 517 | 524 | 542 | 536 | 538 | 567 | 561 | 562 | 564 | 558 | 567 | 566 |
Cashflow (Last 12 Months)(In Millions)
| Cashflow (Last 12 Months) | (In Millions) | |||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Description | (%) Q/Q | 2023Q2 | 2023Q1 | 2022Q4 | 2022Q3 | 2022Q2 | 2022Q1 | 2021Q4 | 2021Q3 | 2021Q2 | 2021Q1 | 2020Q4 | 2020Q3 | 2020Q2 | 2020Q1 | 2019Q4 | 2019Q3 | 2019Q2 | 2019Q1 | 2018Q4 | 2018Q3 | 2018Q2 |
| Cashflow From Operations | -6.9% | 1,490 | 1,600 | 1,651 | 1,736 | 1,819 | 1,793 | 1,701 | 1,538 | 1,702 | 1,830 | 1,986 | 1,844 | 1,627 | 1,497 | 1,176 | 1,535 | 1,609 | 1,378 | 1,536 | 1,139 | 758 |
| Share Based Compensation | 3.2% | 85.00 | 83.00 | - | 75.00 | 61.00 | 61.00 | - | 67.00 | 76.00 | 75.00 | - | 73.00 | 67.00 | 64.00 | - | 56.00 | 55.00 | 50.00 | - | 48.00 | 60.00 |
| Cashflow From Investing | 12.4% | -474 | -541 | -448 | -455 | -516 | -451 | -528 | -321 | -400 | -572 | -585 | -806 | 586 | 735 | 774 | 768 | -614 | -980 | -948 | -1,204 | -812 |
| Cashflow From Financing | -5.7% | -997 | -943 | -1,081 | -1,231 | -1,288 | -1,382 | -1,306 | -2,149 | -2,023 | -1,960 | -1,388 | -153 | -1,494 | -1,452 | -1,905 | -2,161 | -905 | -504 | -566 | 75.00 | -70.00 |
| Dividend Payments | 0.6% | 807 | 802 | 797 | 794 | 790 | 790 | 788 | 786 | 784 | 782 | 782 | 781 | 779 | 772 | 769 | 768 | 768 | 767 | 762 | 754 | 747 |
| Buy Backs | - | 60.00 | - | 300 | 300 | 300 | 300 | 240 | 240 | 240 | 240 | - | - | - | - | 220 | 420 | 490 | 540 | 320 | 120 | 176 |
K Income Statement
2023-07-01Consolidated Statement of Income (unaudited) - USD ($) shares in Thousands, $ in Millions | 3 Months Ended | 6 Months Ended | ||
|---|---|---|---|---|
Jul. 01, 2023 | Jul. 02, 2022 | Jul. 01, 2023 | Jul. 02, 2022 | |
| Income Statement [Abstract] | ||||
| Net sales | $ 4,041 | $ 3,864 | $ 8,094 | $ 7,536 |
| Cost of goods sold | 2,708 | 2,721 | 5,551 | 5,234 |
| Selling, general and administrative expense | 824 | 728 | 1,594 | 1,370 |
| Operating profit | 509 | 415 | 949 | 932 |
| Interest expense | 82 | 54 | 162 | 110 |
| Other income (expense), net | 36 | 60 | 62 | 134 |
| Income before income taxes | 463 | 421 | 849 | 956 |
| Income tax expense (benefit) | 104 | 97 | 190 | 209 |
| Earnings (loss) from unconsolidated entities | 3 | 2 | 5 | 3 |
| Net income | 362 | 326 | 664 | 750 |
| Net income attributable to noncontrolling interests | 5 | 0 | 9 | 2 |
| Net income attributable to Kellogg Company | $ 357 | $ 326 | $ 655 | $ 748 |
| Per share amounts: | ||||
| Basic earnings (in dollars per share) | $ 1.04 | $ 0.96 | $ 1.91 | $ 2.20 |
| Diluted earnings (in dollars per share) | $ 1.03 | $ 0.95 | $ 1.90 | $ 2.19 |
| Average shares outstanding: | ||||
| Basic (in shares) | 343,000 | 339,000 | 342,000 | 340,000 |
| Diluted (in shares) | 345,000 | 342,000 | 345,000 | 342,000 |
| Actual shares outstanding at period end (in shares) | 342,000 | 340,000 | 342,000 | 340,000 |
K Balance Sheet
2023-07-01Consolidated Balance Sheet - USD ($) $ in Millions | Jul. 01, 2023 | Dec. 31, 2022 |
|---|---|---|
| Current assets | ||
| Cash and cash equivalents | $ 308 | $ 299 |
| Accounts receivable, net | 1,930 | 1,736 |
| Inventories | 1,706 | 1,768 |
| Other current assets | 344 | 383 |
| Total current assets | 4,288 | 4,186 |
| Property, net | 3,781 | 3,789 |
| Operating lease right-of-use assets | 607 | 617 |
| Goodwill | 5,517 | 5,686 |
| Other intangibles, net | 2,091 | 2,296 |
| Investments in unconsolidated entities | 323 | 432 |
| Other assets | 1,494 | 1,490 |
| Total assets | 18,101 | 18,496 |
| Current liabilities | ||
| Current maturities of long-term debt | 1,199 | 780 |
| Notes payable | 461 | 467 |
| Accounts payable | 2,810 | 2,973 |
| Current operating lease liabilities | 114 | 121 |
| Accrued advertising and promotion | 850 | 766 |
| Accrued salaries and wages | 243 | 370 |
| Other current liabilities | 799 | 872 |
| Total current liabilities | 6,476 | 6,349 |
| Long-term debt | 5,078 | 5,317 |
| Operating lease liabilities | 478 | 486 |
| Deferred income taxes | 659 | 760 |
| Pension liability | 712 | 709 |
| Other liabilities | 477 | 500 |
| Commitments and contingencies | ||
| Equity | ||
| Common stock, $.25 par value | 105 | 105 |
| Capital in excess of par value | 1,056 | 1,068 |
| Retained earnings | 9,447 | 9,197 |
| Treasury stock, at cost | (4,700) | (4,721) |
| Accumulated other comprehensive income (loss) | (1,943) | (1,708) |
| Total Kellogg Company equity | 3,965 | 3,941 |
| Noncontrolling interests | 256 | 434 |
| Total equity | 4,221 | 4,375 |
| Total liabilities and equity | $ 18,101 | $ 18,496 |
Kellogg Company, together with its subsidiaries, manufactures and markets snacks and convenience foods. The company operates through four segments: North America, Europe, Latin America, and Asia Middle East Africa. Its principal products include crackers, crisps, savory snacks, toaster pastries, cereal bars, granola bars and bites, ready-to-eat cereals, frozen waffles, veggie foods, and noodles. The company offers its products under the Kellogg's, Cheez-It, Pringles, Austin, Parati, RXBAR, Kashi, Bear Naked, Eggo, Morningstar Farms, Choco Krispies, Crunchy Nut, Nutri-Grain, Special K, Squares, Zucaritas, Sucrilhos, Pop-Tarts, K-Time, Sunibrite, Split Stix, Be Natural, LCMs, Coco Pops, Frosties, Rice Krispies Squares, Kashi Go, Vector, Incogmeato, Veggitizers, and Gardenburger brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors. The company was founded in 1906 and is headquartered in Battle Creek, Michigan.