NOW - ServiceNow Inc Stock Price, Fair Value and News

723.04USD+9.13 (+1.28%)Delayed as of 22 Apr 2024, 02:19 pm ET

Market Summary

USD723.04+9.13

Delayedas of 22 Apr 2024, 02:19 pm

1.28%

NOW Stock Price

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NOW RSI Chart

NOW Valuation

Market Cap

146.4B

Price/Earnings (Trailing)

84.55

Price/Sales (Trailing)

16.31

EV/EBITDA

90.69

Price/Free Cashflow

54.13

NOW Price/Sales (Trailing)

NOW Profitability

Operating Margin

78.59%

EBT Margin

11.24%

Return on Equity

22.69%

Return on Assets

9.96%

Free Cashflow Yield

1.85%

NOW Fundamentals

NOW Revenue

Revenue (TTM)

9.0B

Rev. Growth (Yr)

25.62%

Rev. Growth (Qtr)

6.51%

NOW Earnings

Earnings (TTM)

1.7B

Earnings Growth (Yr)

96.67%

Earnings Growth (Qtr)

21.9%

Breaking Down NOW Revenue

52 Week Range

427.68724.26

(Low)(High)

Last 7 days

-7.1%

Last 30 days

-7.0%

Last 90 days

-4.7%

Trailing 12 Months

52.7%

How does NOW drawdown profile look like?

NOW Financial Health

Current Ratio

1.06

Debt/Equity

0.19

Debt/Cashflow

2.29

NOW Investor Care

Shares Dilution (1Y)

0.99%

Diluted EPS (TTM)

8.41

Historical Charts for Stock Metrics

Get all data in R, Python etc through our Historical Stock Data APIs

Net sales

Year	Q1	Q2	Q3	Q4
2023	7.6B	8.0B	8.5B	9.0B
2022	6.3B	6.6B	6.9B	7.2B
2021	4.8B	5.2B	5.5B	5.9B
2020	3.7B	4.0B	4.2B	4.5B
2019	2.8B	3.0B	3.2B	3.5B
2018	2.1B	2.3B	2.4B	2.6B
2017	1.5B	1.6B	1.8B	1.9B
2016	1.1B	1.2B	1.3B	1.4B
2015	755.4M	835.4M	917.8M	1.0B
2014	477.8M	542.3M	609.8M	682.6M
2013	282.2M	327.7M	374.6M	424.6M
2012	150.3M	177.6M	207.7M	243.7M
2011	80.3M	92.6M	111.9M	131.1M
2010	0	43.3M	55.7M	68.0M
2009	0	19.3M	0	0

Get all data in R, Python etc through our Historical Stock Data APIs

GRUFITY'S FAIR VALUE MODEL

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S&P 500 Index: $12,922
Very Expensive Stocks: $11,022

Grufity's Fair Value model does a great job in separating High Performing Stocks from Low Performing ones in the S&P 500 list.

S&P 500 Index

Very Expensive Stocks

Very Cheap Stocks

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Tracking the Latest Insider Buys and Sells of ServiceNow Inc

Filter Transactions

Datesorted ascending	Name	Buy/Sell	$ Value	Avg. Price	# Shares	Title
Apr 15, 2024	canney jacqueline p	acquired	-	-	724	chief people officer
Apr 15, 2024	canney jacqueline p	sold (taxes)	-272,250	735	-370	chief people officer
Feb 27, 2024	smith paul john	sold	-1,994,890	767	-2,600	chief commercial officer
Feb 26, 2024	bedi christopher	sold	-2,516,220	786	-3,200	chief digital information ofc
Feb 26, 2024	canney jacqueline p	sold	-1,999,570	787	-2,538	chief people officer
Feb 20, 2024	smith paul john	sold	-3,845,120	745	-5,159	chief commercial officer
Feb 20, 2024	mcdermott william r	sold	-22,766,700	746	-30,489	chairman & ceo
Feb 20, 2024	mcdermott william r	sold	-3,787,990	753	-5,030	chairman & ceo
Feb 16, 2024	mcbride kevin thomas	sold (taxes)	-264,690	765	-346	principal accounting officer
Feb 16, 2024	elmer russell s	acquired	-	-	4,067	general counsel

Which funds bought or sold NOW recently?

View All Details

Datesorted ascending	Fund Name	Type	% Chg	$ Change	$ Held	% Portfolio
Apr 18, 2024	Congress Wealth Management LLC / DE /	added	2.99	1,985,810	19,815,000	0.34%
Apr 18, 2024	Integrated Investment Consultants, LLC	reduced	-2.32	18,115	352,991	0.10%
Apr 18, 2024	MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH	new	-	79,290	79,290	-%
Apr 18, 2024	Naviter Wealth, LLC	added	20.37	308,991	1,342,590	0.22%
Apr 18, 2024	Piscataqua Savings Bank	new	-	762	762	-%
Apr 18, 2024	West Oak Capital, LLC	added	7.46	36,000	329,000	0.14%
Apr 18, 2024	Kowal Investment Group, LLC	added	0.8	23,365	289,712	0.06%
Apr 18, 2024	FARMERS & MERCHANTS INVESTMENTS INC	unchanged	-	8,386	114,360	-%
Apr 18, 2024	Aspire Private Capital, LLC	added	19.26	165,264	741,053	0.20%
Apr 18, 2024	LVW Advisors, LLC	added	18.03	56,844	264,553	0.04%

Are Funds Buying or Selling NOW?

Are funds buying NOW calls or puts?

Calls

Puts

No. of funds holding Calls - Puts

Net Call Options

No. of funds that own NOW

No. of Funds

Unveiling ServiceNow Inc's Major ShareHolders

Date Filed	Name of Filer	Percent of Class	No. of Shares	Form Type
Feb 14, 2024	price t rowe associates inc /md/	4.1%	8,494,369	SC 13G/A
Feb 13, 2024	vanguard group inc	8.84%	18,118,346	SC 13G/A
Jan 26, 2024	blackrock inc.	7.7%	15,811,911	SC 13G/A
Feb 14, 2023	price t rowe associates inc /md/	7.3%	14,835,508	SC 13G/A
Feb 09, 2023	vanguard group inc	8.46%	17,096,661	SC 13G/A
Jan 30, 2023	blackrock inc.	7.8%	15,839,185	SC 13G/A
Feb 14, 2022	price t rowe associates inc /md/	7.0%	14,141,402	SC 13G/A
Feb 03, 2022	blackrock inc.	8.1%	16,190,700	SC 13G/A
Feb 16, 2021	price t rowe associates inc /md/	7.7%	15,165,843	SC 13G/A
Feb 10, 2021	vanguard group inc	7.96%	15,538,063	SC 13G/A

Recent SEC filings of ServiceNow Inc

View All Filings

Date Filed	Form Type	Document
Apr 17, 2024	4	Insider Trading
Apr 04, 2024	ARS	ARS
Apr 04, 2024	DEF 14A	DEF 14A
Apr 04, 2024	DEFA14A	DEFA14A
Feb 28, 2024	4	Insider Trading
Feb 28, 2024	4	Insider Trading
Feb 28, 2024	4	Insider Trading
Feb 27, 2024	144	Notice of Insider Sale Intent
Feb 26, 2024	144	Notice of Insider Sale Intent
Feb 26, 2024	144	Notice of Insider Sale Intent

Peers (Alternatives to ServiceNow Inc)

Name	Mkt Capsorted ascending	Revenue	Price %, 1M	Returns, 1Y	P/E	P/S	Rev 1-Yr	Inc 1-Yr
LARGE-CAP
CRM	262.3B	34.9B	-11.66%	36.89%	63.41	7.52	11.18%	1888.46%
UBER	143.7B	37.3B	-11.98%	119.75%	76.17	3.86	16.95%	120.64%
ADSK	46.3B	5.3B	-17.50%	11.24%	50.51	8.66	9.15%	48.14%
ANSS	28.0B	2.3B	-6.19%	-0.42%	56.01	12.35	9.90%	-4.45%
ZM	17.9B	4.5B	-11.08%	-9.51%	28.05	3.95	3.06%	514.65%
MID-CAP
APPF	7.4B	620.4M	-8.38%	60.84%	2.7K	11.97	31.48%	103.97%
LYFT	6.2B	4.4B	-15.89%	64.13%	-18.29	1.41	7.53%	78.52%
AYX	3.4B	970.0M	0.90%	-15.87%	-19.13	3.53	13.46%	43.89%
ALRM	3.2B	881.7M	-12.66%	33.07%	39.86	3.63	4.64%	44.42%
AI	2.5B	296.4M	-27.64%	0.10%	-9.19	8.43	11.14%	-3.59%
AGYS	2.2B	228.1M	3.51%	-4.00%	25.62	9.81	18.99%	599.09%
SMALL-CAP
AVID	1.2B	413.5M	0.63%	-1.64%	92.02	2.88	-1.65%	-71.35%
APPS	188.7M	572.4M	-35.44%	-85.10%	-0.95	0.33	-19.38%	-489.49%
ASUR	178.5M	119.1M	-16.23%	-58.21%	-19.37	1.5	24.27%	36.31%
AEYE	145.8M	31.3M	23.45%	91.88%	-24.84	4.66	4.69%	43.72%

ServiceNow Inc News

Latest updates

ServiceNow Inc Earnings Report: Key Takeaways & Analysis

Income Statement (Last 12 Months)

(In Millions)

(*) denotes actual numbers (not divided by Millions)
Income Statement (Quarterly)																					(In Millions)
Description	(%) Q/Q	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1	2018Q4
Revenue	6.5%	2,437	2,288	2,150	2,096	1,940	1,831	1,752	1,722	1,615	1,512	1,409	1,360	1,250	1,152	1,071	1,046	951	886	834	789	715
Cost Of Revenue	4.0%	516	496	471	438	415	400	389	369	375	350	329	299	279	252	233	223	211	201	198	186	168
Gross Profit	7.2%	1,921	1,792	1,679	1,658	1,525	1,431	1,363	1,353	1,240	1,162	1,080	1,061	971	900	838	823	741	685	636	603	547
Operating Expenses	5.8%	1,651	1,561	1,562	1,514	1,370	1,340	1,341	1,266	1,205	1,088	1,029	964	953	831	775	774	712	629	663	618	547
S&GA Expenses	6.0%	847	799	832	823	722	697	722	673	632	579	557	524	534	454	426	441	416	363	394	361	319
R&D Expenses	2.4%	562	549	521	492	454	456	444	414	392	358	333	314	284	268	245	227	203	190	183	173	149
EBITDA Margin	8.0%	0.18*	0.16*	0.14*	0.13*	0.12*	0.11*	0.11*	0.12*	0.13*	0.13*	0.12*	0.12*	0.11*	0.12*	0.13*	0.12*	0.10*	0.09*	-	-	-
Interest Expenses	-100.0%	-	11.00	1.00	11.00	-	8.00	6.00	11.00	20.00	7.00	7.00	7.00	8.00	8.00	8.00	9.00	8.00	8.00	8.00	8.00	9.00
Income Taxes	-8.8%	52.00	57.00	-870	38.00	33.00	22.00	9.00	10.00	6.00	5.00	-9.00	17.00	-3.00	13.00	21.00	-	-564	20.00	-5.24	-9.91	-5.02
Earnings Before Taxes	16.1%	347	299	174	188	183	102	29.00	85.00	32.00	68.00	50.00	99.00	14.00	26.00	62.00	48.00	34.00	61.00	-16.32	-11.46	2.00
EBT Margin	12.8%	0.11*	0.10*	0.08*	0.07*	0.06*	0.04*	0.03*	0.04*	0.04*	0.04*	0.04*	0.04*	0.03*	0.04*	0.05*	0.03*	0.02*	0.01*	-	-	-
Net Income	21.9%	295	242	1,044	150	150	80.00	20.00	75.00	26.00	63.00	59.00	82.00	17.00	13.00	41.00	48.00	599	41.00	-11.08	-1.54	7.00
Net Income Margin	3.1%	0.19*	0.19*	0.18*	0.05*	0.04*	0.03*	0.03*	0.04*	0.04*	0.04*	0.03*	0.03*	0.03*	0.17*	0.18*	0.18*	0.18*	0.01*	-	-	-
Free Cashflow	668.0%	1,344	175	448	737	1,018	103	282	770	744	226	209	620	551	150	257	409	342	121	-	-	-

Balance Sheet

(In Millions)

(*) denotes actual numbers (not divided by Millions)
Balance Sheet																					(In Millions)
Description	(%) Q/Q	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1	2018Q4
Assets	15.2%	17,387	15,091	14,923	13,614	13,299	11,106	11,102	10,993	10,798	9,478	9,187	8,822	8,715	7,705	6,521	6,197	6,022	4,757	4,603	4,399	3,879
Current Assets	28.6%	7,777	6,046	6,603	6,734	6,654	5,476	5,332	5,442	5,220	4,288	4,225	4,524	4,522	3,967	3,337	2,806	2,827	2,297	2,442	2,374	2,345
Cash Equivalents	70.6%	1,897	1,112	1,663	1,852	1,470	1,248	1,664	2,252	1,728	1,400	1,362	1,821	1,679	1,348	837	809	778	623	584	640	569
Net PPE	13.3%	1,358	1,199	1,148	1,117	1,053	914	876	798	766	740	732	693	660	564	547	471	468	401	364	351	347
Goodwill	2.2%	1,231	1,204	821	823	824	794	803	774	777	770	793	361	81.00	232	19.00	208	157	154	152	-	-
Liabilities	23.4%	9,759	7,909	7,997	8,014	8,267	6,583	6,908	6,996	7,103	5,944	5,912	5,785	5,881	5,032	4,043	3,931	3,894	3,327	3,342	3,204	2,768
Current Liabilities	31.5%	7,365	5,601	5,767	5,761	6,005	4,432	4,743	4,852	4,949	3,792	3,908	3,664	3,737	2,836	2,849	2,721	2,753	2,193	2,225	2,098	2,013
Long Term Debt	-	-	-	-	-	-	-	-	-	-	1,484	1,483	1,611	1,640	1,706	-	-	695	-	-	-	-
LT Debt, Current	-	-	-	-	-	-	-	-	88.00	92.00	93.00	99.00	-	-	-	-	-	-	-	-	-	-
LT Debt, Non Current	-	-	-	-	-	-	-	-	-	-	1,484	1,483	1,611	1,640	1,706	-	-	695	-	-	-	-
Shareholder's Equity	6.2%	7,628	7,182	6,926	5,600	5,032	4,523	4,194	3,997	3,695	3,534	3,275	3,037	2,834	2,674	2,479	2,266	2,127	1,429	1,261	1,195	1,110
Retained Earnings	16.6%	2,069	1,774	1,532	488	338	188	108	88.00	-4.00	-30.00	-93.00	-152	-234	-250	-263	-304	-352	-950	-991	-980	-0.16
Additional Paid-In Capital	4.9%	6,131	5,847	5,485	5,182	4,796	4,507	4,186	3,925	3,665	3,516	3,298	3,133	2,974	2,872	2,712	2,584	2,455	2,361	2,239	2,165	2,094
Shares Outstanding	0.1%	205	204	204	203	203	202	201	200	198	198	198	197	193	193	191	190	186	188	184	-	-
Float	-	-	-	87,800	-	-	-	73,600	-	-	-	82,900	-	-	-	57,800	-	-	-	37,700	-	-

Cashflow (Last 12 Months)

(In Millions)

(*) denotes actual numbers (not divided by Millions)
Cashflow (Quarterly)																					(In Millions)
Description	(%) Q/Q	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1	2018Q4
Cashflow From Operations	416.1%	1,605	311	580	902	1,162	265	433	863	844	320	300	727	685	241	368	492	421	210	244	361	290
Share Based Compensation	0%	413	413	397	381	363	361	352	325	303	291	281	256	245	220	217	188	170	163	172	157	143
Cashflow From Investing	15.4%	-444	-525	-674	-524	-874	-629	-800	-280	-359	-197	-614	-437	-177	-702	-243	-385	-199	-122	-202	-200	-247
Cashflow From Financing	-14.4%	-381	-333	-94.00	5.00	-75.00	-40.00	-178	-51.00	-155	-78.00	-149	-124	-203	964	-103	-61.00	-76.42	-41.26	-97.92	-86.40	-174
Buy Backs	-	256	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

NOW Income Statement

2023-12-31

Consolidated Statements of Comprehensive Income - USD ($)
$ in Millions

12 Months Ended

Dec. 31, 2023

Dec. 31, 2022

Dec. 31, 2021

Revenues:

Total revenues

$ 8,971

$ 7,245

$ 5,896

Cost of revenues:

Total cost of revenues

^[1]

1,921

1,573

1,353

Gross profit

^[1]

7,050

5,672

4,543

Operating expenses:

Sales and marketing

3,301

^[1]

2,814

2,292

^[1]

Research and development

2,124

^[1]

1,768

1,397

^[1]

General and administrative

863

^[1]

735

597

^[1]

Total operating expenses

^[1]

6,288

5,317

4,286

Income from operations

762

355

257

Interest income

302

Other expense, net

(56)

(38)

(28)

Income before income taxes

1,008

399

249

(Benefit from) provision for income taxes

(723)

Net income

$ 1,731

$ 325

$ 230

Net income per share - basic (in USD per share)

$ 8.48

$ 1.61

$ 1.16

Net income per share - diluted (in USD per share)

$ 8.42

$ 1.60

$ 1.13

Weighted-average shares used to compute net income per share - basic (in shares)

204,137,000

201,430,000

198,094,000

Weighted-average shares used to compute net income per share - diluted (in shares)

205,591,000

203,535,000

203,167,000

Other comprehensive income (loss):

Foreign currency translation adjustments

$ 27

$ (70)

$ (41)

Unrealized gains (losses) on investments, net of tax

(66)

(19)

Other comprehensive income (loss)

(136)

(60)

Comprehensive income

1,796

189

170

Subscription

Revenues:

Total revenues

8,680

6,891

5,573

Cost of revenues:

Total cost of revenues

1,606

^[1]

1,187

1,022

^[1]

Professional services and other

Revenues:

Total revenues

291

354

323

Cost of revenues:

Total cost of revenues

$ 315

^[1]

$ 386

$ 331

^[1]

[1]

Includes stock-based compensation as follows:


	Year Ended December 31,
	2023		2022		2021
Cost of revenues:
Subscription	$	202	$	157	$	128
Professional services and other	52		67		59
Operating expenses:
Sales and marketing	505		459		389
Research and development	579		495		395
General and administrative	266		223		160

NOW Balance Sheet

2023-12-31

Consolidated Balance Sheets - USD ($) $ in Millions	Dec. 31, 2023	Dec. 31, 2022
Current assets:
Cash and cash equivalents	$ 1,897	$ 1,470
Short-term investments	2,980	2,810
Accounts receivable, net	2,036	1,725
Current portion of deferred commissions	461	369
Prepaid expenses and other current assets	403	280
Total current assets	7,777	6,654
Deferred commissions, less current portion	919	742
Long-term investments	3,203	2,117
Property and equipment, net	1,358	1,053
Operating lease right-of-use assets	715	682
Intangible assets, net	224	232
Goodwill	1,231	824
Deferred tax assets	1,508	636
Other assets	452	359
Total assets	17,387	13,299
Current liabilities:
Accounts payable	126	274
Accrued expenses and other current liabilities	1,365	975
Current portion of deferred revenue	5,785	4,660
Current portion of operating lease liabilities	89	96
Total current liabilities	7,365	6,005
Deferred revenue, less current portion	81	70
Operating lease liabilities, less current portion	707	650
Long-term debt, net	1,488	1,486
Other long-term liabilities	118	56
Total liabilities	9,759	8,267
Commitments and contingencies
Stockholders’ equity:
Preferred stock, $0.001 par value; 10,000 shares authorized; no shares issued or outstanding	0	0
Common stock, $0.001 par value; shares authorized: 600,000; shares issued: 205,619 and 202,882; shares outstanding: 204,724 and 202,882	0	0
Treasury stock, at cost (shares held: 895 and 0)	(535)	0
Additional paid-in capital	6,131	4,796
Accumulated other comprehensive loss	(37)	(102)
Retained earnings	2,069	338
Total stockholders’ equity	7,628	5,032
Total liabilities and stockholders’ equity	$ 17,387	$ 13,299

About ServiceNow Inc

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. The company operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. It also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; safe workplace suite products; customer service management product; and field service management applications. Further, it provides App Engine product; Automation Engine enables application to extend workflows; platform privacy and security product; procurement operations management suite; and professional and customer support services. The company serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.

CEO	Mr. William R. McDermott
WEBSITE	servicenow.com
INDUSTRY	Software - Apps
EMPLOYEES	20433

ServiceNow Inc Frequently Asked Questions

What is the ticker symbol for ServiceNow Inc? What does NOW stand for in stocks?

NOW is the stock ticker symbol of ServiceNow Inc. Every public company that trades on a stock exchange gets a ticker symbol.

What is the market capital of ServiceNow Inc (NOW)?

As of Fri Apr 19 2024, market cap of ServiceNow Inc is 146.36 Billion. The market capitalization is calculated by multiplying the stock price with the number of shares outstanding.

What is the fair value of NOW stock?

You can check NOW's fair value in chart for subscribers.

What is the fair value of NOW stock?

You can check NOW's fair value in chart for subscribers. The fair value of ServiceNow Inc is provided for various growth and macro-economic scenarios from very pessimiatic to very optimistic assumptions. These fair values are estimates from Grufity's Fair Value model based on company's past performance. However, past performance of ServiceNow Inc is no guarantee of future performance. These fairvalue estimates should only be used as one of the inputs in your stock analysis. We provide model's historical fair value estimates for NOW so that you know how good or bad the model has been in the past so you can discard it if needed. There are others that provide fair values of stocks such as wallmine, finbox, gurufocus and finviz. Most provide point in time estimates. We provide a history of our models fair value estimates so that you can get a sense of it's usefulness. Otherwise this data point is of little use.

Is ServiceNow Inc a good stock to buy?

The fair value guage provides a quick view whether NOW is over valued or under valued. Whether ServiceNow Inc is cheap or expensive depends on the assumptions which impact ServiceNow Inc's fair value. We provide several scenarios of inflation and growth to encompass these range of assumptions for NOW.

What is ServiceNow Inc's Price to Earnings (PE) and Price to sales (PS) ratio?

As of Fri Apr 19 2024, NOW's PE ratio (Price to Earnings) is 84.55 and Price to Sales (PS) ratio is 16.31. The price to earnings and price to sales ratio are two most important valuation metrics for any company. PE ratio tell us the number of years of earnings investors are ready to pay for owning the company. Historically, S&P500 price to earnings ratio has fallen below 12 during periods of gloom and gone past 30 during periods of euphoria. NOW PE ratio will change depending on the future growth rate expectations of investors.

What is 5 year return on ServiceNow Inc's stock?

In the past 10 years, ServiceNow Inc has provided 0.292 (multiply by 100 for percentage) rate of return.