PRPL - Purple Innovation Inc Stock Price, Fair Value and News

1.53USD-0.07 (-4.38%)Market Closed

Market Summary

USD1.53-0.07

Market Closed

-4.38%

PRPL Stock Price

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PRPL RSI Chart

PRPL Valuation

Market Cap

165.8M

Price/Earnings (Trailing)

-1.37

Price/Sales (Trailing)

0.32

EV/EBITDA

-1.76

Price/Free Cashflow

-2.4

PRPL Price/Sales (Trailing)

PRPL Profitability

Operating Margin

34.02%

EBT Margin

-23.61%

Return on Equity

-104.75%

Return on Assets

-30.95%

Free Cashflow Yield

-41.66%

PRPL Fundamentals

PRPL Revenue

Revenue (TTM)

513.4M

Rev. Growth (Yr)

-0.39%

Rev. Growth (Qtr)

2.23%

PRPL Earnings

Earnings (TTM)

-120.9M

Earnings Growth (Yr)

74.58%

Earnings Growth (Qtr)

49.48%

Breaking Down PRPL Revenue

Last 7 days

1.9%

Last 30 days

5.3%

Last 90 days

55.3%

Trailing 12 Months

-41.8%

How does PRPL drawdown profile look like?

PRPL Financial Health

Current Ratio

1.28

Debt/Equity

0.23

Debt/Cashflow

-2.03

PRPL Investor Care

Shares Dilution (1Y)

26.69%

Diluted EPS (TTM)

-1.15

Historical Charts for Stock Metrics

Get all data in R, Python etc through our Historical Stock Data APIs

Net sales

Year	Q1	Q2	Q3	Q4
2023	540.0M	516.8M	513.9M	513.4M
2022	681.7M	643.3M	615.4M	573.8M
2021	712.5M	730.0M	713.7M	725.0M
2020	467.1M	529.2M	598.9M	648.5M
2019	308.7M	335.9M	382.5M	428.4M
2018	227.5M	255.6M	270.4M	285.8M
2017	0	0	0	196.9M

Get all data in R, Python etc through our Historical Stock Data APIs

GRUFITY'S FAIR VALUE MODEL

Stocks Marked 'Very Cheap' by Grufity's Fair Value Model Have Outperformed Russell 2000 Index

Small Caps and Mid Caps are mostly overlooked by investors as all the focus goes to Magnificent 7. These stocks that are not part of the beauty contest require a deeper look. However, all large cap stocks were once small caps. Grufity's Fair Value model opens up this unverse as it separates high-performing, rewarding stocks from low-performing risky stocks. <b>Russell 2000 stocks that were marked 'Very Cheap' by the model doubled in three years while the index was flat.</b>

Returns of $10,000 invested in:

Very Cheap Stocks: $21,859
Russell 2000 Index: $10,334
Very Expensive Stocks: $8,224

Russell 2000 stocks considered 'Very Cheap' by the model greatly outperformed Russell 2000 index and the 'Very Expensive' bucket over past three years.

Russell 2000 Index

Very Expensive Stocks

Very Cheap Stocks

Try For Just $1.99

Tracking the Latest Insider Buys and Sells of Purple Innovation Inc

Filter Transactions

Datesorted ascending	Name	Buy/Sell	$ Value	Avg. Price	# Shares	Title
Mar 25, 2024	demartini robert	acquired	-	-	166,667	chief executive officer
Mar 22, 2024	ulrich george turner	bought	6,060	1.5152	4,000	principal accounting officer
Mar 15, 2024	haynor eric scott	acquired	-	-	14,096	chief operating officer
Mar 15, 2024	roddy jack	acquired	-	-	22,164	chief people officer
Mar 15, 2024	ulrich george turner	sold (taxes)	-5,954	1.56	-3,817	principal accounting officer
Mar 15, 2024	kerby jeffery scott	sold (taxes)	-4,915	1.56	-3,151	chief of owned retail
Mar 15, 2024	hutchings jeffrey layne	acquired	-	-	11,235	chief innovation officer
Mar 15, 2024	kerby jeffery scott	acquired	-	-	9,185	chief of owned retail
Mar 15, 2024	krausz keira	acquired	-	-	11,644	chief marketing officer
Mar 15, 2024	demartini robert	acquired	-	-	56,528	chief executive officer

Which funds bought or sold PRPL recently?

View All Details

Datesorted ascending	Fund Name	Type	% Chg	$ Change	$ Held	% Portfolio
Apr 23, 2024	CALIBER WEALTH MANAGEMENT, LLC	unchanged	-	-17,000	25,750	0.01%
Apr 23, 2024	AMALGAMATED BANK	reduced	-63.22	-3,000	3,000	-%
Apr 22, 2024	MetLife Investment Management, LLC	sold off	-100	-55,260	-	-%
Apr 19, 2024	Level Financial Advisors, Inc.	sold off	-100	-1.00	-	-%
Apr 19, 2024	Kesler, Norman & Wride, LLC	unchanged	-	7,119	17,447	-%
Apr 18, 2024	WASATCH ADVISORS LP	added	2.01	1,644,120	3,917,150	0.02%
Apr 16, 2024	Stratos Wealth Partners, LTD.	added	1.14	2,036,260	4,909,660	0.08%
Apr 12, 2024	Dynamic Advisor Solutions LLC	added	9.67	678,785	1,308,090	0.04%
Apr 05, 2024	CWM, LLC	added	17.65	-	-	-%
Apr 04, 2024	IFS Advisors, LLC	unchanged	-	1,364	3,342	-%

Are Funds Buying or Selling PRPL?

Are funds buying PRPL calls or puts?

Calls

Puts

No. of funds holding Calls - Puts

Net Call Options

No. of funds that own PRPL

No. of Funds

Unveiling Purple Innovation Inc's Major ShareHolders

Date Filed	Name of Filer	Percent of Class	No. of Shares	Form Type
Jan 23, 2024	coliseum capital management, llc	49.9%	58,456,321	SC 13D/A
Jan 10, 2024	fmr llc	-	0	SC 13G/A
Apr 21, 2023	coliseum capital management, llc	44.6%	46,814,450	SC 13D/A
Apr 13, 2023	coliseum capital management, llc	44.6%	46,814,450	SC 13D/A
Feb 21, 2023	coliseum capital management, llc	44.7%	46,814,450	SC 13D/A
Feb 14, 2023	coliseum capital management, llc	44.7%	46,814,450	SC 13D/A
Feb 13, 2023	coliseum capital management, llc	44.7%	40,854,130	SC 13D/A
Feb 09, 2023	fmr llc	-	0	SC 13G/A
Feb 09, 2023	janus henderson group plc	0.0%	11,742	SC 13G/A
Jan 17, 2023	coliseum capital management, llc	44.7%	40,854,130	SC 13D/A

Recent SEC filings of Purple Innovation Inc

View All Filings

Date Filed	Form Type	Document
Apr 23, 2024	DEF 14A	DEF 14A
Apr 23, 2024	DEFA14A	DEFA14A
Mar 26, 2024	4	Insider Trading
Mar 26, 2024	4	Insider Trading
Mar 21, 2024	S-3	S-3
Mar 19, 2024	4	Insider Trading
Mar 19, 2024	4	Insider Trading
Mar 19, 2024	4	Insider Trading
Mar 19, 2024	4	Insider Trading
Mar 19, 2024	4	Insider Trading

Peers (Alternatives to Purple Innovation Inc)

Name	Mkt Capsorted ascending	Revenue	Price %, 1M	Returns, 1Y	P/E	P/S	Rev 1-Yr	Inc 1-Yr
LARGE-CAP
HD	335.9B	152.7B	-13.16%	12.36%	22.18	2.2	-3.01%	-11.47%
LOW	133.6B	86.4B	-9.65%	11.22%	17.3	1.55	-11.01%	20.02%
DHI	47.0B	37.1B	-8.53%	36.40%	9.46	1.27	10.12%	-4.29%
NVR	24.9B	9.5B	-1.88%	31.07%	15.66	2.62	-9.58%	-7.76%
FND	11.7B	4.4B	-15.55%	11.17%	47.72	2.66	3.50%	-17.51%
MID-CAP
MHK	7.2B	11.1B	-9.41%	15.43%	-16.43	0.65	-5.13%	-1840.86%
IBP	6.8B	2.8B	-7.75%	93.21%	27.7	2.43	4.08%	9.09%
WHR	5.8B	19.5B	-4.84%	-25.04%	11.93	0.3	-1.36%	131.86%
CVCO	3.1B	1.9B	-4.64%	21.25%	18.3	1.69	-14.77%	-30.65%
CCS	2.7B	3.7B	-9.66%	25.98%	10.27	0.72	-18.06%	-50.64%
LEG	2.4B	4.7B	-3.04%	-42.30%	-17.8	0.52	-8.19%	-144.16%
SMALL-CAP
AMWD	1.5B	1.9B	-7.18%	80.97%	12.31	0.79	-10.13%	53.07%
BZH	879.5M	2.1B	-11.49%	61.31%	5.64	0.41	-6.89%	-25.76%
BSET	118.3M	369.0M	-9.40%	-7.90%	-20.37	0.32	-22.39%	-109.49%
CRWS	52.6M	86.7M	-7.89%	-9.19%	11.16	0.61	9.53%	-34.99%

Purple Innovation Inc News

Latest updates

Purple Innovation Inc Earnings Report: Key Takeaways & Analysis

Income Statement (Last 12 Months)

Income Statement (Quarterly)
Description	(%) Q/Q	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1	2018Q4
Revenue	2.2%	143,118,500	139,996,000	120,872,000	109,372,000	143,675,500	142,867,000	144,109,000	143,179,000	185,203,000	170,781,000	182,586,000	186,429,000	173,889,000	187,111,000	165,096,000	122,375,000	124,300,000	117,406,000	103,004,000	83,648,000	78,457,000
Cost Of Revenue	5.2%	97,472,000	92,687,000	82,408,000	66,149,000	94,393,000	83,867,000	95,297,000	91,553,000	121,748,000	109,701,000	100,899,000	-	221,799,000	-	-	-	-	-	-	-	-
Gross Profit	-3.5%	45,646,500	47,309,000	38,464,000	43,223,000	49,282,500	59,000,000	48,812,000	51,626,000	63,455,000	61,080,000	81,687,000	87,524,000	82,030,000	88,254,000	81,631,000	53,182,000	59,236,000	52,883,000	42,783,000	34,069,000	26,843,000
Operating Expenses	-19.1%	64,660,000	79,923,000	75,741,000	65,212,000	61,855,000	58,100,000	60,900,000	69,990,000	95,817,000	67,662,000	84,228,000	70,617,000	74,534,000	63,980,000	49,680,000	45,677,000	56,471,000	41,870,000	45,144,000	29,272,000	32,026,000
S&GA Expenses	-14.9%	44,945,000	52,816,000	46,379,000	38,173,000	38,049,000	37,007,000	40,373,000	49,959,000	76,237,000	48,841,000	59,844,000	54,368,000	60,678,000	51,206,000	39,423,000	36,684,000	47,936,000	34,055,000	35,967,000	24,017,000	25,864,000
R&D Expenses	7.1%	2,897,000	2,704,000	2,925,000	3,372,000	2,937,000	1,927,000	1,748,000	2,143,000	1,509,000	1,784,000	1,923,000	1,723,000	1,243,000	1,687,000	1,580,000	1,445,000	860,000	1,070,000	1,244,000	690,000	451,000
EBITDA Margin	-296.6%	-0.18	-0.05	-0.05	-0.05	-0.05	-0.05	-0.05	-0.03	0.02	-0.06	-0.18	-0.37	-0.40	-0.35	-0.22	0.02	-0.05	-0.03	-0.04	-0.04	-0.05
Interest Expenses	37.9%	819,000	594,000	352,000	202,000	1,089,000	717,000	707,000	1,023,000	1,862,000	10,000	569,000	570,000	5,886,000	-1,232,000	1,424,000	1,389,000	1,379,000	1,356,000	1,301,000	1,144,000	1,061,000
Income Taxes	-955.6%	-154,000	18,000	72,000	72,000	220,040,000	-720,000	-4,175,000	-1,811,000	-2,527,000	-2,479,000	-1,167,000	4,651,000	-7,931,000	-106,000	-35,428,000	-284,000	-	-	-	-	-
Earnings Before Taxes	-	-	-	-	-	146,823,000	1,650,000	-12,585,000	-15,442,000	-25,207,000	-352,000	1,395,000	25,590,000	-81,436,000	-87,266,000	-132,544,000	27,717,000	-30,875,000	8,411,000	-7,341,000	-720,000	-
EBT Margin	-142.1%	-0.24	-0.10	-0.10	-0.09	-0.09	-0.08	-0.08	-0.06	0.00	-0.08	-0.19	-0.39	-0.42	-0.37	-0.24	0.00	-0.07	-0.05	-0.06	-0.06	-0.07
Net Income	49.5%	-18,190,000	-36,004,000	-40,654,000	-26,052,000	-71,558,500	1,956,000	-8,736,000	-14,234,000	-22,508,500	2,171,000	2,562,000	20,939,000	-73,414,000	-87,013,000	-93,275,000	16,835,000	-19,402,500	1,594,000	-7,341,000	-720,000	2,661,500
Net Income Margin	29.1%	-0.24	-0.33	-0.26	-0.19	-0.16	-0.07	-0.07	-0.05	0.01	-0.07	-0.19	-0.33	-0.37	-0.31	-0.18	-0.02	-0.06	-0.01	-0.02	-0.01	-0.03
Free Cashflow	78.8%	-4,476,000	-21,081,000	-27,050,000	-16,446,000	-2,253,000	15,141,000	-20,125,000	-56,912,000	-44,827,000	-25,321,000	6,983,000	-21,676,000	-19,827,000	8,870,000	69,120,000	-4,784,000	2,234,000	11,174,000	8,235,000	-9,222,000	4,296,000

Balance Sheet

(In Millions)

(*) denotes actual numbers (not divided by Millions)
Balance Sheet																					(In Millions)
Description	(%) Q/Q	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1	2018Q4
Assets	-1.8%	391	398	401	437	433	687	625	641	642	598	579	567	555	443	303	138	148	126	100	84.00	72.00
Current Assets	-0.3%	142	142	138	169	161	195	168	210	230	208	217	218	229	181	162	98.00	114	98.00	74.00	60.00	48.00
Cash Equivalents	0.9%	27.00	27.00	27.00	55.00	42.00	59.00	41.00	63.00	92.00	84.00	110	104	123	98.00	95.00	26.00	33.00	31.00	20.00	12.00	12.00
Inventory	-7.2%	67.00	72.00	78.00	88.00	73.00	91.00	85.00	106	99.00	84.00	65.00	63.00	66.00	51.00	40.00	42.00	48.00	35.00	25.00	25.00	23.00
Net PPE	-0.7%	129	130	131	134	137	137	128	120	113	101	87.00	74.00	61.00	45.00	38.00	36.00	32.00	26.00	24.00	23.00	23.00
Goodwill	-	-	-	5.00	5.00	5.00	6.00	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Liabilities	3.8%	275	265	223	223	258	438	406	415	496	433	418	409	487	401	286	123	176	118	103	87.00	74.00
Current Liabilities	8.8%	111	102	92.00	90.00	98.00	109	88.00	111	142	133	120	115	132	114	111	68.00	87.00	68.00	56.00	47.00	49.00
Long Term Debt	19.7%	27.00	22.00	-	-	24.00	-	-	-	-	-	-	-	-	-	38.00	37.00	35.00	35.00	34.00	33.00	21.00
LT Debt, Non Current	19.7%	27.00	22.00	-	-	24.00	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Shareholder's Equity	-12.9%	115	132	168	208	174	246	217	225	146	165	162	158	68.00	42.00	17.00	15.00	-	8.00	5.00	-	-
Retained Earnings	-4.0%	-475	-457	-412	-374	-355	-281	-283	-275	-261	-240	-242	-245	-265	-2.52	-1.49	0.00	-28.99	-4.20	-5.79	-4.45	-4.32
Additional Paid-In Capital	0.2%	591	590	589	588	529	529	502	501	408	404	403	402	333	44.00	21.00	6.00	3.00	6.00	10.00	4.00	4.00
Shares Outstanding	-1.6%	104	105	-	-	82.00	86.00	-	-	66.00	66.00	66.00	65.00	39.00	32.00	26.00	23.00	10.00	9.00	8.00	8.00	8.00
Minority Interest	-66.1%	0.00	1.00	1.00	1.00	1.00	1.00	1.00	1.00	1.00	1.00	1.00	1.00	0.00	0.00	-1.63	9.00	-2.38	6.00	-7.94	-1.94	-1.35
Float	-	-	-	154	-	-	-	128	-	-	-	1,537	-	-	-	482	-	-	-	36.00	-	-

Cashflow (Last 12 Months)

(In Thousands)

(*) denotes actual numbers (not divided by Thousands)
Cashflow (Quarterly)																					(In Thousands)
Description	(%) Q/Q	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1	2018Q4
Cashflow From Operations	106.5%	1,146	-17,755	-24,550	-13,503	1,701	22,330	-8,523	-44,281	-31,035	-11,337	20,860	-9,391	-6,143	15,054	72,610	-264	7,036	13,695	10,439	-8,290	5,743
Share Based Compensation	15.5%	1,083	938	1,661	1,192	754	795	1,275	542	1,009	765	1,113	479	626	347	962	250	323	2,934	6,733	73.00	-
Cashflow From Investing	-34.8%	-5,878	-4,360	-2,725	-3,098	-4,090	-4,356	-12,977	-13,078	-15,561	-15,051	-14,093	-12,354	-14,055	-14,639	-3,597	-6,848	-4,876	-2,646	-2,261	-996	-1,601
Cashflow From Financing	-77.1%	4,983	21,772	-306	29,377	-15,000	-	-29.00	28,441	54,596	-77.00	-501	2,605	45,198	2,138	11.00	12.00	25.00	-11.00	-105	9,236	425

PRPL Income Statement

2023-12-31

Consolidated Statements of Operations - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Income Statement [Abstract]
Revenues, net	$ 510,541	$ 573,201	$ 724,999
Cost of revenues	338,716	365,110	431,253
Gross profit	171,825	208,091	293,746
Operating expenses:
Marketing and sales	182,313	165,388	239,290
General and administrative	84,446	76,702	72,095
Research and development	11,898	8,755	6,939
Loss on impairment of goodwill	6,879
Total operating expenses	285,536	250,845	318,324
Operating loss	(113,711)	(42,754)	(24,578)
Other (expense) income:
Interest expense	(1,967)	(3,536)	(1,872)
Other (expense) income , net	(1,198)	423	(194)
Loss on extinguishment of debt	(4,331)
Change in fair value – warrant liabilities		4,343	24,054
Tax receivable agreement income		161,970	4,016
Total other (expense) income , net	(7,496)	163,200	26,004
Net (loss) income) before income taxes	(121,207)	120,446	1,426
Income tax (expense) benefit	(8)	(213,169)	1,522
Net (loss) income	(121,215)	(92,723)	2,948
Net loss attributable to noncontrolling interest	(458)	(253)	(166)
Net (loss) income attributable to Purple Innovation, Inc.	$ (120,757)	$ (92,470)	$ 3,114
Net (loss) income per share:
Basic (in Dollars per share)	$ (1.17)	$ (1.13)	$ 0.05
Diluted (in Dollars per share)	$ (1.17)	$ (1.13)	$ (0.31)
Weighted average common shares outstanding:
Basic (in Shares)	103,602	81,779	65,928
Diluted (in Shares)	103,936	81,779	67,302

PRPL Balance Sheet

2023-12-31

Consolidated Balance Sheets - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022
Current assets:
Cash, cash equivalents and restricted cash	$ 26,857	$ 41,754
Accounts receivable, net	37,802	34,566
Inventories	66,878	73,197
Prepaid expenses	8,536	7,821
Other current assets	1,737	4,117
Total current assets	141,810	161,455
Property and equipment, net	128,661	136,673
Operating lease right-of-use assets	95,767	102,541
Goodwill		4,897
Intangible assets, net	22,196	26,221
Other long-term assets	2,191	1,546
Total assets	390,625	433,333
Current liabilities:
Accounts payable	49,831	46,441
Customer prepayments	5,718	4,452
Accrued rebates and allowances	13,243	9,804
Accrued warranty liabilities – current portion	9,793	5,803
Operating lease obligations – current portion	14,843	13,708
Other current liabilities	17,554	17,921
Total current liabilities	110,982	98,129
Debt, net of current portion	26,909	23,657
Accrued warranty liabilities, net of current portion	25,798	18,660
Operating lease obligations, net of current portion	109,094	115,599
Asset retirement obligations	2,235	2,117
Total liabilities	275,018	258,162
Commitments and contingencies
Stockholders’ equity:
Additional paid-in capital	591,380	529,466
Accumulated deficit	(475,969)	(355,212)
Total stockholders’ equity attributable to Purple Innovation, Inc.	115,422	174,263
Noncontrolling interest	185	908
Total stockholders’ equity	115,607	175,171
Total liabilities and stockholders’ equity	390,625	433,333
Class A Common Stock
Stockholders’ equity:
Common stock; value	11	9
Class B Common Stock
Stockholders’ equity:
Common stock; value

About Purple Innovation Inc

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

CEO	Mr. Robert T. DeMartini
WEBSITE	https://purple.com
INDUSTRY	Home Improvement Retail
EMPLOYEES	1600

Purple Innovation Inc Frequently Asked Questions

What is the ticker symbol for Purple Innovation Inc? What does PRPL stand for in stocks?

PRPL is the stock ticker symbol of Purple Innovation Inc. Every public company that trades on a stock exchange gets a ticker symbol.

What is the market capital of Purple Innovation Inc (PRPL)?

As of Tue Apr 23 2024, market cap of Purple Innovation Inc is 165.76 Million. The market capitalization is calculated by multiplying the stock price with the number of shares outstanding.

What is the fair value of PRPL stock?

You can check PRPL's fair value in chart for subscribers.

What is the fair value of PRPL stock?

You can check PRPL's fair value in chart for subscribers. The fair value of Purple Innovation Inc is provided for various growth and macro-economic scenarios from very pessimiatic to very optimistic assumptions. These fair values are estimates from Grufity's Fair Value model based on company's past performance. However, past performance of Purple Innovation Inc is no guarantee of future performance. These fairvalue estimates should only be used as one of the inputs in your stock analysis. We provide model's historical fair value estimates for PRPL so that you know how good or bad the model has been in the past so you can discard it if needed. There are others that provide fair values of stocks such as wallmine, finbox, gurufocus and finviz. Most provide point in time estimates. We provide a history of our models fair value estimates so that you can get a sense of it's usefulness. Otherwise this data point is of little use.

Is Purple Innovation Inc a good stock to buy?

The fair value guage provides a quick view whether PRPL is over valued or under valued. Whether Purple Innovation Inc is cheap or expensive depends on the assumptions which impact Purple Innovation Inc's fair value. We provide several scenarios of inflation and growth to encompass these range of assumptions for PRPL.

What is Purple Innovation Inc's Price to Earnings (PE) and Price to sales (PS) ratio?

As of Tue Apr 23 2024, PRPL's PE ratio (Price to Earnings) is -1.37 and Price to Sales (PS) ratio is 0.32. The price to earnings and price to sales ratio are two most important valuation metrics for any company. PE ratio tell us the number of years of earnings investors are ready to pay for owning the company. Historically, S&P500 price to earnings ratio has fallen below 12 during periods of gloom and gone past 30 during periods of euphoria. PRPL PE ratio will change depending on the future growth rate expectations of investors.