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SCOR

SCOR - comScore Inc Stock Price, Fair Value and News

13.93USD-0.52 (-3.60%)Delayed as of 22 Apr 2024, 11:58 am ET

Market Summary

SCOR
USD13.93-0.52
Delayedas of 22 Apr 2024, 11:58 am
-3.60%

SCOR Alerts

  • 1 major insider buys recently.

SCOR Stock Price

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SCOR RSI Chart

SCOR Valuation

Market Cap

68.7M

Price/Earnings (Trailing)

-0.87

Price/Sales (Trailing)

0.19

EV/EBITDA

-0.81

Price/Free Cashflow

2.51

SCOR Price/Sales (Trailing)

SCOR Profitability

EBT Margin

-20.96%

Return on Equity

-141.46%

Return on Assets

-16.15%

Free Cashflow Yield

39.8%

SCOR Fundamentals

SCOR Revenue

Revenue (TTM)

371.3M

Rev. Growth (Yr)

-3.2%

Rev. Growth (Qtr)

4.51%

SCOR Earnings

Earnings (TTM)

-79.4M

Earnings Growth (Yr)

-19.4K%

Earnings Growth (Qtr)

-1.2K%

Breaking Down SCOR Revenue

52 Week Range

14.45
(Low)(High)

Last 7 days

-8.4%

Last 30 days

-7.5%

Last 90 days

-22.9%

Trailing 12 Months

-34.2%

How does SCOR drawdown profile look like?

SCOR Financial Health

Current Ratio

0.54

SCOR Investor Care

Buy Backs (1Y)

94.84%

Diluted EPS (TTM)

-19.88

Historical Charts for Stock Metrics

Get all data in R, Python etc through our Historical Stock Data APIs
Net sales
YearQ1Q2Q3Q4
2023374.0M376.3M374.5M371.3M
2022370.6M374.4M374.7M376.4M
2021356.8M355.9M360.5M367.0M
2020375.9M367.6M361.2M356.0M
2019415.9M411.4M402.8M388.6M
2018408.6M410.6M413.1M419.5M
2017409.0M407.9M407.5M403.5M
2016303.0M335.1M367.3M399.5M
2015339.6M351.0M361.3M270.8M
2014294.9M305.0M315.5M329.2M
2013261.8M271.4M278.7M286.9M
2012241.7M243.9M249.4M255.2M
2011191.8M207.9M221.0M232.4M
2010139.6M151.4M163.2M175.0M
2009000127.7M

Tracking the Latest Insider Buys and Sells of comScore Inc

Filter Transactions
Datesorted ascendingNameBuy/Sell$ ValueAvg. Price# SharesTitle
Apr 03, 2024
180 degree capital corp. /ny/
bought
21,170
14.94
1,417
-
Mar 10, 2024
algranati david
acquired
-
-
2,360
chief innovation officer
Mar 10, 2024
algranati david
sold (taxes)
-15,245
17.11
-891
chief innovation officer
Nov 29, 2023
carpenter jonathan
acquired
-
-
150,659
chief executive officer
Aug 17, 2023
curry mary margaret
bought
10,950
0.73
15,000
see remarks
Aug 17, 2023
wendling brian j
bought
7,557
0.73
10,353
-
Aug 16, 2023
wendling brian j
bought
30,131
0.76
39,647
-
Aug 16, 2023
carpenter jonathan
bought
3,850
0.77
5,000
chief executive officer
Aug 11, 2023
carpenter jonathan
bought
6,075
0.81
7,500
chief executive officer
Jun 20, 2023
patterson martin edward
bought
8,010
0.89
9,000
-

1–10 of 50

Which funds bought or sold SCOR recently?

View All Details
Datesorted ascendingFund NameType% Chg$ Change$ Held% Portfolio
Apr 09, 2024
Lowe Wealth Advisors, LLC
unchanged
-
-33.00
385
-%
Mar 26, 2024
Fairman Group, LLC
new
-
835
835
-%
Mar 22, 2024
PNC Financial Services Group, Inc.
sold off
-100
-18,420
-
-%
Mar 22, 2024
PNC FINANCIAL SERVICES GROUP, INC.
new
-
16,700
16,700
-%
Mar 11, 2024
VANGUARD GROUP INC
sold off
-100
-2,159,030
-
-%
Mar 11, 2024
VANGUARD GROUP INC
new
-
2,884,170
2,884,170
-%
Feb 15, 2024
BARCLAYS PLC
sold off
-100
-49,000
-
-%
Feb 15, 2024
BARCLAYS PLC
new
-
67,000
67,000
-%
Feb 15, 2024
MERCER GLOBAL ADVISORS INC /ADV
sold off
-100
-80,000
-
-%
Feb 14, 2024
Weiss Multi-Strategy Advisers LLC
sold off
-100
-5,529,000
-
-%

1–10 of 49

Are Funds Buying or Selling SCOR?

Are funds buying SCOR calls or puts?
Calls
Puts
No. of funds holding Calls - Puts
Net Call Options
No. of funds that own SCOR
No. of Funds

Unveiling comScore Inc's Major ShareHolders

Date FiledName of FilerPercent of ClassNo. of SharesForm Type
Apr 18, 2024
180 degree capital corp. /ny/
-
415,366
SC 13D/A
Mar 26, 2024
180 degree capital corp. /ny/
-
415,366
SC 13D/A
Mar 11, 2024
180 degree capital corp. /ny/
-
415,366
SC 13D/A
Mar 04, 2024
180 degree capital corp. /ny/
-
340,366
SC 13D/A
Feb 22, 2024
180 degree capital corp. /ny/
-
340,366
SC 13D/A
Feb 14, 2024
weiss multi-strategy advisers llc
9.4%
450,722
SC 13G/A
Feb 01, 2024
180 degree capital corp. /ny/
-
340,366
SC 13D/A
Jan 29, 2024
180 degree capital corp. /ny/
-
340,366
SC 13D/A
Dec 11, 2023
180 degree capital corp. /ny/
-
6,707,356
SC 13D/A
Nov 30, 2023
180 degree capital corp. /ny/
-
6,688,318
SC 13D/A

Recent SEC filings of comScore Inc

View All Filings
Date Filed Form Type Document
Apr 18, 2024
SC 13D/A
13D - Major Acquisition
Apr 17, 2024
PRE 14A
PRE 14A
Apr 05, 2024
3
Insider Trading
Apr 05, 2024
4
Insider Trading
Apr 05, 2024
4
Insider Trading
Apr 05, 2024
8-K
Current Report
Mar 27, 2024
8-K
Current Report
Mar 26, 2024
DFAN14A
DFAN14A
Mar 26, 2024
SC 13D/A
13D - Major Acquisition
Mar 25, 2024
8-K
Current Report

Peers (Alternatives to comScore Inc)

NameMkt Capsorted ascendingRevenuePrice %, 1MReturns, 1YP/EP/SRev 1-YrInc 1-Yr
LARGE-CAP
1.9T
307.4B
4.03% 47.03%
26.29
6.31
8.68% 23.05%
1.2T
134.9B
-4.85% 125.74%
31.67
9.18
15.69% 68.52%
50.0B
8.6B
-7.79% 113.52%
-89.55
5.79
31.17% 59.12%
18.9B
4.6B
-0.36% 10.06%
-14.3
4.11
0.09% 7.50%
MID-CAP
8.6B
3.4B
-10.66% -7.08%
13.23
2.56
5.51% 81.01%
2.7B
1.3B
1.34% 34.54%
27.05
2.01
12.03% 172.85%
SMALL-CAP
1.6B
916.6M
-21.04% -
81.68
1.74
-1.05% 125.21%
657.9M
287.9M
5.03% 130.04%
-12.83
2.29
-28.75% -110.05%
370.6M
514.9M
-36.39% 139.04%
-6.69
0.72
-14.05% 76.68%
68.7M
371.3M
-7.47% -34.19%
-0.87
0.19
-1.35% -19.23%
42.7M
36.2M
24.88% 9.40%
-5.82
1.18
-11.88% -64.43%
6.0M
28.2M
-19.62% -40.34%
-0.23
0.21
-23.67% -236.48%

comScore Inc News

Latest updates
MarketBeat14 Apr 202403:46 am
Yahoo Finance31 Mar 202407:00 am
Yahoo Finance09 Mar 202408:00 am
Houston Chronicle 06 Mar 202408:00 am
Seeking Alpha06 Mar 202408:00 am
Simply Wall St27 Feb 202408:00 am
Seeking Alpha23 Feb 202408:00 am

comScore Inc Earnings Report: Key Takeaways & Analysis

Income Statement (Last 12 Months)
Income Statement (Quarterly)
(In Thousands)
(*) denotes actual numbers (not divided by Thousands)
Description(%) Q/Q2023Q42023Q32023Q22023Q12022Q42022Q32022Q22022Q12021Q42021Q32021Q22021Q12020Q42020Q32020Q22020Q12019Q42019Q32019Q22019Q12018Q4
Revenue4.5%95,101,00091,000,00093,684,00091,558,00098,240,00092,783,00091,434,00093,966,00096,537,00092,487,00087,659,00090,330,00089,990,00087,952,00088,566,00089,528,00095,163,00094,300,00096,888,000102,294,000109,310,000
Costs and Expenses34.4%119,563,00088,933,000141,063,00095,385,00094,815,000149,225,000102,744,000104,512,00099,031,00096,509,00098,549,000101,789,00091,740,00091,984,00091,308,000102,279,000101,071,000104,059,000369,097,000124,885,000132,817,000
  S&GA Expenses-3.1%14,338,00014,794,00017,036,00017,154,00016,603,00017,199,00017,485,00017,166,00017,368,00015,212,00016,530,00017,827,00017,869,00017,131,00016,007,00019,213,00020,555,00020,421,00023,329,00024,840,00027,977,000
  R&D Expenses-2.2%7,909,0008,083,0008,790,0008,919,0008,797,0008,741,0009,917,0009,532,0009,587,0009,051,00010,132,00010,353,0009,304,0009,501,0009,765,00010,136,00012,639,00014,064,00016,883,00018,216,00018,632,000
EBITDA Margin-80.3%-0.15-0.08-0.23-0.12-0.13-0.120.02-0.01-0.09-0.12-0.14-0.10---------
Interest Expenses---------29,000326,000192,000462,0003,482,0006,759,0006,756,0006,795,000256,000412,000232,0003,181,0003,067,000
Income Taxes30.9%970,000741,000-1,392,0001,214,000-221,000-86,000648,0001,383,000-1,307,000722,000422,0001,022,0001,740,000241,000-664,000-415,0001,733,000552,000-4,463,0001,171,000-210,000
Earnings Before Taxes-916.6%-27,429,0003,359,000-46,301,000-7,457,000-74,000-52,468,000-4,402,000-7,893,0001,576,0002,702,000-18,123,000-35,333,000-11,472,000-10,880,000-11,065,000-13,599,000-19,657,000-10,007,000-283,996,000-26,343,000-27,414,000
EBT Margin-55.5%-0.21-0.13-0.28-0.17-0.17-0.17-0.02-0.06-0.13-0.17-0.21-0.19---------
Net Income-1184.8%-28,399,0002,618,000-44,909,000-8,671,000147,000-52,382,000-5,050,000-9,276,0002,883,0001,980,000-18,545,000-36,355,000-13,212,000-11,121,000-10,401,000-13,184,000-21,390,000-10,559,000-279,533,000-27,514,000-27,204,000
Net Income Margin-57.5%-0.21-0.14-0.28-0.18-0.18-0.17-0.03-0.06-0.14-0.18-0.22-0.20---------
Free Cashflow-112.2%-1,699,00013,949,0008,332,0006,764,000-1,913,00012,149,00011,503,00012,061,00010,918,000-12,371,000-7,225,00017,731,000---------
Balance Sheet
(In Millions)
Balance Sheet
(In Millions)
(*) denotes actual numbers (not divided by Millions)
Description(%) Q/Q2023Q42023Q32023Q22023Q12022Q42022Q32022Q22022Q12021Q42021Q32021Q22021Q12020Q42020Q32020Q22020Q12019Q42019Q32019Q22019Q12018Q4
Assets-5.3%491519519574581571628656663637627644678672684696724712732963954
  Current Assets8.1%98.0091.0091.0099.0010589.0091.0010910911294.00107137128134139154134141125146
    Cash Equivalents-24.3%23.0030.0023.0020.0020.0025.0020.0030.0022.0016.0017.0029.0051.0032.0036.0037.0067.0054.0049.0037.0050.00
  Net PPE----------31.0032.0030.0031.0031.0030.0030.0032.0033.0033.0028.0027.00
  Goodwill-9.7%310344344388388386434435436417418417418417416416416416417641641
Liabilities0.8%247245243249249241239255252251241237449438444450465447462429403
  Current Liabilities2.1%183179178168165156153171165170177181184163169179190176188161169
  Long Term Debt-------------193191188186184183181179177
    LT Debt, Non Current-------------193191188186184183181179177
Shareholder's Equity-34.4%56.0086.0089.00137144142202213223197199218229234240245259265270534552
  Retained Earnings-2.4%-1,396-1,363-1,362-1,313-1,300-1,297-1,240-1,231-1,218-1,217-1,215-1,193-1,156-1,142-1,131-1,121-1,108-1,086-1,076-796-769
  Additional Paid-In Capital0.0%1,6971,6961,6951,6941,6911,6911,6901,6881,6841,6551,6531,6511,6221,6181,6151,6121,6091,5951,5871,5721,561
Shares Outstanding-100.0%-95.0095.0092.00-92.0092.0092.0090.0082.0079.0076.00---------
Float---63.00---160---350---157---220--
Cashflow (Last 12 Months)
(In Thousands)
Cashflow (Quarterly)
(In Thousands)
Description(%) Q/Q2023Q42023Q32023Q22023Q12022Q42022Q32022Q22022Q12021Q42021Q32021Q22021Q12020Q42020Q32020Q22020Q12019Q42019Q32019Q22019Q12018Q4
Cashflow From Operations-109.7%-1,35914,0678,9677,251-1,59912,30311,82512,40810,977-11,981-7,02817,8882,560-51.002,989-4,781-1,5127,580-9,128-1,5761,364
  Share Based Compensation-31.2%7161,0411,6611,1179641,4163,2622,5362,6923,0343,1854,9372,5452,5242,3462,6582,4253,1424,0386,9536,428
Cashflow From Investing-1.6%-5,937-5,843-6,174-5,832-4,597-4,969-4,457-3,799-2,979-3,946-4,031-3,692-3,927-3,747-3,964-3,917-2,626-1,027-2,567-4,240-4,184
Cashflow From Financing-58.0%-744-471-523-1,656-555-588-16,241-748-1,92615,350-5,399-30,477-620-430-497-54912,065-1,14022,512-1,464-679

SCOR Income Statement

2023-12-31
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)
12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Income Statement [Abstract]   
Revenues[1]$ 371,343,000$ 376,423,000$ 367,013,000
Cost of revenues[1],[2],[3]205,580,000205,294,000203,044,000
Selling and marketing[2],[3]63,322,00068,453,00066,937,000
Research and development[2],[3]33,701,00036,987,00039,123,000
General and administrative[2],[3]51,192,00061,200,00061,736,000
Amortization of intangible assets5,213,00027,096,00025,038,000
Impairment of goodwill78,200,00046,300,0000
Restructuring6,234,0005,810,0000
Impairment of right-of-use and long-lived assets1,502,000156,0000
Total expenses from operations444,944,000451,296,000395,878,000
Loss from operations(73,601,000)(74,873,000)(28,865,000)
Interest expense, net[1](1,445,000)(915,000)(7,801,000)
Other income (expense), net42,0009,785,000(5,778,000)
(Loss) gain from foreign currency transactions(2,824,000)1,166,0002,895,000
Loss on extinguishment of debt[1]00(9,629,000)
Loss before income taxes(77,828,000)(64,837,000)(49,178,000)
Income tax provision(1,533,000)(1,724,000)(859,000)
Net loss(79,361,000)(66,561,000)(50,037,000)
Net loss available to common stockholders   
Net loss(79,361,000)(66,561,000)(50,037,000)
Convertible redeemable preferred stock dividends[1](16,270,000)(15,513,000)(12,623,000)
Total net loss available to common stockholders$ (95,631,000)$ (82,074,000)$ (62,660,000)
Net loss per common share:   
Basic (in shares)[4]$ (19.88)$ (17.71)$ (15.51)
Diluted (in shares)[4]$ (19.88)$ (17.71)$ (15.51)
Weighted-average number of shares used in per share calculation - Common Stock   
Basic (in shares)[4]4,811,2334,634,1784,040,102
Diluted (in shares)[4]4,811,2334,634,1784,040,102
Comprehensive loss:   
Net loss$ (79,361,000)$ (66,561,000)$ (50,037,000)
Other comprehensive loss:   
Foreign currency cumulative translation adjustment1,830,000(3,842,000)(5,068,000)
Total comprehensive loss$ (77,531,000)$ (70,403,000)$ (55,105,000)
[1]Transactions with related parties are included in the line items above as follows (refer to Footnote 14, Related Party Transactions, for further information):
Years Ended December 31,
202320222021
Revenues$11,420 $14,934 $16,285 
Cost of revenues29,265 26,971 34,534 
Interest expense, net— — (4,692)
Loss on extinguishment of debt— — (9,608)
Convertible redeemable preferred stock dividends(16,270)(15,513)(12,623)
[2]Excludes amortization of intangible assets, which is presented separately in the Consolidated Statements of Operations and Comprehensive Loss.
[3]Stock-based compensation expense is included in the line items above as follows:
Years Ended December 31,
202320222021
Cost of revenues$533 $1,144 $1,603 
Selling and marketing380 1,021 1,791 
Research and development411 827 1,079 
General and administrative3,211 5,186 9,375 
Total stock-based compensation expense$4,535 $8,178 $13,848 
[4]Adjusted retroactively for the Reverse Stock Split, refer to Footnote 2, Summary of Significant Accounting Policies.

SCOR Balance Sheet

2023-12-31
CONSOLIDATED BALANCE SHEETS - USD ($)
$ in Thousands
Dec. 31, 2023
Dec. 31, 2022
Current assets:  
Cash and cash equivalents$ 22,750$ 20,044
Restricted cash186398
Accounts receivable, net of allowances of $614 and $798, respectively ($786 and $1,034 of accounts receivable attributable to related parties, respectively)63,82668,457
Prepaid expenses and other current assets11,22815,922
Total current assets97,990104,821
Property and equipment, net41,57436,367
Operating right-of-use assets18,62823,864
Deferred tax assets2,5883,351
Intangible assets, net8,11513,327
Goodwill310,360387,973
Other non-current assets12,04010,883
Total assets491,295580,586
Current liabilities:  
Accounts payable ($11,996 and $12,090 attributable to related parties, respectively)30,55129,090
Accrued expenses ($3,781 and $4,297 attributable to related parties, respectively)34,42243,393
Contract liabilities ($1,784 and $1,341 attributable to related parties, respectively)48,91252,944
Revolving line of credit16,0000
Accrued dividends (related parties)24,1327,863
Customer advances11,07611,527
Current operating lease liabilities7,9827,639
Current portion of contingent consideration4,8067,134
Other current liabilities4,6805,501
Total current liabilities182,561165,091
Non-current operating lease liabilities23,00329,588
Non-current portion of accrued data costs ($21,908 and $15,471 attributable to related parties, respectively)32,83325,106
Non-current revolving line of credit016,000
Deferred tax liabilities1,3212,127
Other non-current liabilities7,58910,627
Total liabilities247,307248,539
Commitments and contingencies
Convertible redeemable preferred stock, $0.001 par value; 100,000,000 shares authorized and 82,527,609 shares issued and outstanding as of December 31, 2023 and 82,527,609 shares authorized, issued and outstanding as of December 31, 2022; aggregate liquidation preference of $228,132 as of December 31, 2023 and $211,863 as of December 31, 2022 (related parties)187,885187,885
Stockholders' equity:  
Preferred stock, $0.001 par value; 5,000,000 shares authorized as of December 31, 2023 and 7,472,391 shares authorized as of December 31, 2022; no shares issued or outstanding as of December 31, 2023 or 202200
Common stock, $0.001 par value; 13,750,000 shares authorized as of December 31, 2023 and 2022; 5,093,380 shares issued and 4,755,141 shares outstanding as of December 31, 2023, and 4,943,486 shares issued and 4,605,247 shares outstanding as of December 31, 2022[1]55
Additional paid-in capital[1]1,696,6121,690,870
Accumulated other comprehensive loss(14,110)(15,940)
Accumulated deficit[1](1,396,420)(1,300,789)
Treasury stock, at cost, 338,239 shares as of December 31, 2023 and 2022 (1)[1](229,984)(229,984)
Total stockholders' equity56,103144,162
Total liabilities, convertible redeemable preferred stock and stockholders' equity$ 491,295$ 580,586
[1]Adjusted retroactively for the Reverse Stock Split, refer to Footnote 2, Summary of Significant Accounting Policies.
SCOR
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation. The company's cross platform solutions products and services comprises Comscore TV – National that helps customers understand the performance of network advertising campaigns; Comscore TV – Local allows customers to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it offers custom solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, the company provides products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.
 CEO
 WEBSITEcomscore.com
 INDUSTRYInternet Retail
 EMPLOYEES1299

comScore Inc Frequently Asked Questions


What is the ticker symbol for comScore Inc? What does SCOR stand for in stocks?

SCOR is the stock ticker symbol of comScore Inc. Every public company that trades on a stock exchange gets a ticker symbol.

What is the market capital of comScore Inc (SCOR)?

As of Fri Apr 19 2024, market cap of comScore Inc is 68.71 Million. The market capitalization is calculated by multiplying the stock price with the number of shares outstanding.

What is the fair value of SCOR stock?

You can check SCOR's fair value in chart for subscribers.

What is the fair value of SCOR stock?

You can check SCOR's fair value in chart for subscribers. The fair value of comScore Inc is provided for various growth and macro-economic scenarios from very pessimiatic to very optimistic assumptions. These fair values are estimates from Grufity's Fair Value model based on company's past performance. However, past performance of comScore Inc is no guarantee of future performance. These fairvalue estimates should only be used as one of the inputs in your stock analysis. We provide model's historical fair value estimates for SCOR so that you know how good or bad the model has been in the past so you can discard it if needed. There are others that provide fair values of stocks such as wallmine, finbox, gurufocus and finviz. Most provide point in time estimates. We provide a history of our models fair value estimates so that you can get a sense of it's usefulness. Otherwise this data point is of little use.

Is comScore Inc a good stock to buy?

The fair value guage provides a quick view whether SCOR is over valued or under valued. Whether comScore Inc is cheap or expensive depends on the assumptions which impact comScore Inc's fair value. We provide several scenarios of inflation and growth to encompass these range of assumptions for SCOR.

What is comScore Inc's Price to Earnings (PE) and Price to sales (PS) ratio?

As of Fri Apr 19 2024, SCOR's PE ratio (Price to Earnings) is -0.87 and Price to Sales (PS) ratio is 0.19. The price to earnings and price to sales ratio are two most important valuation metrics for any company. PE ratio tell us the number of years of earnings investors are ready to pay for owning the company. Historically, S&P500 price to earnings ratio has fallen below 12 during periods of gloom and gone past 30 during periods of euphoria. SCOR PE ratio will change depending on the future growth rate expectations of investors.

What is 5 year return on comScore Inc's stock?

In the past 10 years, comScore Inc has provided -0.311 (multiply by 100 for percentage) rate of return.