AREB - American Rebel Holdings, Inc. Stock Price, Fair Value and News

0.35USD0.00 (0.00%)Delayed as of 30 Apr 2024, 02:05 pm ET

Market Summary

USD0.350.00

Delayedas of 30 Apr 2024, 02:05 pm

0.00%

AREB Stock Price

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AREB RSI Chart

AREB Valuation

Market Cap

2.1M

Price/Earnings (Trailing)

-0.19

Price/Sales (Trailing)

0.13

EV/EBITDA

-0.09

Price/Free Cashflow

-0.3

AREB Price/Sales (Trailing)

AREB Profitability

Operating Margin

18.71%

EBT Margin

-68.40%

Return on Equity

-158.68%

Return on Assets

-75.78%

Free Cashflow Yield

-338.3%

AREB Fundamentals

AREB Revenue

Revenue (TTM)

16.2M

Rev. Growth (Yr)

24.8%

Rev. Growth (Qtr)

43.78%

AREB Earnings

Earnings (TTM)

-11.1M

Earnings Growth (Yr)

-878.53%

Earnings Growth (Qtr)

-168.1%

Breaking Down AREB Revenue

52 Week Range

0.36

(Low)(High)

Last 7 days

-2.9%

Last 30 days

21.4%

Last 90 days

41.7%

Trailing 12 Months

-90.1%

How does AREB drawdown profile look like?

AREB Financial Health

Current Ratio

1.52

Debt/Equity

0.19

Debt/Cashflow

-5.39

AREB Investor Care

Shares Dilution (1Y)

778.24%

Diluted EPS (TTM)

6.59

Historical Charts for Stock Metrics

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Net sales

Year	Q1	Q2	Q3	Q4
2023	12.7M	16.0M	15.3M	16.2M
2022	1.6M	926.7K	4.7M	8.4M
2021	524.1K	1.4M	1.5M	1.6M
2020	3.7M	3.8M	746.2K	728.4K
2019	521.4K	414.4K	3.4M	3.4M
2018	2.0M	595.9K	570.0K	581.3K
2017	594.4K	2.0M	2.1M	2.0M
2016	0	0	0	466.9K
2015	0	0	0	0

Get all data in R, Python etc through our Historical Stock Data APIs

GRUFITY'S FAIR VALUE MODEL

Stocks Marked 'Very Cheap' by Grufity's Fair Value Model Have Outperformed Russell 2000 Index

Small Caps and Mid Caps are mostly overlooked by investors as all the focus goes to Magnificent 7. These stocks that are not part of the beauty contest require a deeper look. However, all large cap stocks were once small caps. Grufity's Fair Value model opens up this unverse as it separates high-performing, rewarding stocks from low-performing risky stocks. <b>Russell 2000 stocks that were marked 'Very Cheap' by the model doubled in three years while the index was flat.</b>

Returns of $10,000 invested in:

Very Cheap Stocks: $21,859
Russell 2000 Index: $10,334
Very Expensive Stocks: $8,224

Russell 2000 stocks considered 'Very Cheap' by the model greatly outperformed Russell 2000 index and the 'Very Expensive' bucket over past three years.

Russell 2000 Index

Very Expensive Stocks

Very Cheap Stocks

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Which funds bought or sold AREB recently?

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Datesorted ascending	Fund Name	Type	% Chg	$ Change	$ Held	% Portfolio
Apr 05, 2024	CWM, LLC	unchanged	-	-	-	-%
Mar 22, 2024	PNC FINANCIAL SERVICES GROUP, INC.	unchanged	-	-311	248	-%
Feb 26, 2024	Virtu Financial LLC	reduced	-30.27	-	-	-%
Feb 26, 2024	Virtu Financial LLC	sold off	-100	-24,000	-	-%
Feb 15, 2024	GTS SECURITIES LLC	added	0.5	-100	202	-%
Feb 14, 2024	CITADEL ADVISORS LLC	new	-	130	130	-%
Feb 14, 2024	Shay Capital LLC	unchanged	-	-61.00	189	-%
Feb 14, 2024	CLEAR STREET LLC	reduced	-0.53	-	-	-%
Feb 14, 2024	BOOTHBAY FUND MANAGEMENT, LLC	unchanged	-	-23,446	18,662	-%
Feb 14, 2024	Verition Fund Management LLC	unchanged	-	-76.00	162	-%

Are Funds Buying or Selling AREB?

Are funds buying AREB calls or puts?

Calls

Puts

No. of funds holding Calls - Puts

Net Call Options

No. of funds that own AREB

No. of Funds

Unveiling American Rebel Holdings, Inc.'s Major ShareHolders

Date Filed	Name of Filer	Percent of Class	No. of Shares	Form Type
Feb 14, 2024	armistice capital, llc	7.42%	436,000	SC 13G
Apr 22, 2022	horberg enterprises, lp	0.42%	19,750	SC 13G/A
Feb 14, 2022	horberg enterprises, lp	6.02%	7,689,000	SC 13G/A
Jul 06, 2021	smith ronald anthony	17.57%	17,450,000	SC 13D
Jul 02, 2021	grau douglas edward	11.22%	11,145,000	SC 13G/A

Recent SEC filings of American Rebel Holdings, Inc.

View All Filings

Date Filed	Form Type	Document
Apr 26, 2024	8-K	Current Report
Apr 25, 2024	8-K/A	Current Report
Apr 23, 2024	8-K	Current Report
Apr 12, 2024	10-K	Annual Report
Apr 03, 2024	1-U	1-U
Apr 03, 2024	8-K	Current Report
Apr 01, 2024	NT 10-K	NT 10-K
Mar 27, 2024	1-U	1-U
Mar 27, 2024	8-K	Current Report
Mar 22, 2024	1-U	1-U

Peers (Alternatives to American Rebel Holdings, Inc.)

Name	Mkt Capsorted ascending	Revenue	Price %, 1M	Returns, 1Y	P/E	P/S	Rev 1-Yr	Inc 1-Yr
LARGE-CAP
NKE	143.0B	51.6B	0.09%	-25.77%	27.35	2.77	1.91%	-4.51%
DECK	21.4B	4.1B	-11.56%	73.66%	29.52	5.19	15.34%	46.56%
MID-CAP
SKX	10.2B	8.0B	8.03%	24.42%	18.74	1.28	7.47%	46.32%
CROX	7.7B	4.0B	-11.18%	3.28%	9.75	1.95	11.46%	46.73%
SHOO	3.0B	2.0B	-3.05%	16.98%	17.44	1.53	-6.62%	-19.91%
SMALL-CAP
DBI	582.3M	3.1B	-13.08%	16.00%	20.04	0.19	-7.25%	-82.14%
WEYS	279.9M	318.0M	-7.65%	8.47%	10.08	0.88	-9.58%	0.88%
VRA	208.8M	470.8M	-0.29%	29.39%	26.63	0.44	-5.84%	113.12%
RCKY	200.8M	461.8M	-0.22%	-6.63%	19.26	0.43	-24.96%	-49.05%
FORD	5.5M	33.6M	-9.84%	-46.08%	-1.51	0.16	-7.67%	-84.08%

American Rebel Holdings, Inc. News

Latest updates

American Rebel Holdings, Inc. Earnings Report: Key Takeaways & Analysis

Income Statement (Last 12 Months)

(*) denotes actual numbers (not divided by Thousands)
Income Statement (Quarterly)																					(In Thousands)
Description	(%) Q/Q	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1	2018Q4
Revenue	43.8%	4,810,088	3,345,552	3,670,571	4,402,099	3,854,253	4,102,761	338,706	154,080	138,469	295,490	971,213	146,006	124,394	136,877	116,818	350,268	142,229	3,168,335	59,047	70,015	139,043
Cost Of Revenue	39.6%	4,322,454	3,095,418	2,982,688	2,791,326	3,046,928	3,124,657	241,078	96,719	95,187	280,212	168,586	268,145	293,505	228,584	196,035	234,387	186,972	120,874	42,931	28,299	19,567
Gross Profit	94.9%	487,634	250,134	687,883	1,610,773	807,325	978,104	97,628	57,361	43,282	15,278	34,991	81,145	62,960	50,724	73,627	115,881	54,105	44,096	16,116	41,716	25,347
Operating Expenses	17.2%	3,727,374	3,179,246	2,238,722	1,830,718	1,557,198	2,748,350	1,681,719	1,016,437	691,098	971,882	1,362,647	460,508	660,122	618,808	768,738	-	1,030,888	3,788,944	-	-	-
S&GA Expenses	-	-	-	-	-	-	-	-	-	32,247	34,669	57,774	46,340	58,519	90,305	53,281	188,189	124,287	153,764	175,311	179,160	191,337
R&D Expenses	370.9%	95,707	20,326	-	16,495	600,408	-	113,190	33,273	54,573	42,720	146,327	86,733	44,907	89,578	132,692	53,295	45,763	39,331	182,834	41,133	7,500
EBITDA Margin	-150.0%	-0.65	-0.26	-0.21	-0.36	-0.80	-1.40	-6.03	-3.83	-2.58	-2.58	-2.57	-4.31	-4.98	-4.94	-	-	-	-	-	-	-
Interest Expenses	63.0%	155,375	95,330	148,437	7,110	16,699	31,584	18,001	292,405	561,038	382,601	569,891	548,252	785,295	681,076	416,287	410,299	1,052,362	424,346	225,003	221,169	86,864
Income Taxes	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Earnings Before Taxes	-168.1%	-7,489,855	-2,793,670	-590,204	-227,055	-765,422	-2,147,402	-1,602,092	-2,628,237	-1,208,854	-1,426,780	-2,535,695	-927,615	-1,379,419	-1,318,085	-1,111,398	-2,172,180	-1,708,116	-4,169,194	-966,139	-758,623	-514,154
EBT Margin	-138.7%	-0.68	-0.29	-0.23	-0.37	-0.85	-1.60	-7.41	-5.00	-3.93	-4.08	-4.47	-9.04	-8.21	-8.46	-	-	-	-	-	-	-
Net Income	-168.1%	-7,489,855	-2,793,670	-590,204	-227,055	-765,422	-2,147,402	-1,602,092	-2,628,237	-1,208,854	-1,426,780	-2,535,695	-927,615	-1,379,419	-1,318,085	-1,111,398	-2,172,180	-1,708,116	-4,169,194	-966,139	-758,623	-514,154
Net Income Margin	-138.7%	-0.68	-0.29	-0.23	-0.37	-0.85	-1.60	-7.41	-5.00	-3.93	-4.08	-4.47	-9.04	-8.21	-8.46	-	-	-	-	-	-	-
Free Cashflow	73.7%	-954,087	-3,621,537	-791,577	-1,697,816	-908,040	-2,023,510	-979,581	-2,924,242	147,393	-607,995	-158,506	-228,737	-762,619	-	-	-	-	-	-	-	-

Balance Sheet

(In Thousands)

(*) denotes actual numbers (not divided by Thousands)
Balance Sheet																					(In Thousands)
Description	(%) Q/Q	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1	2018Q4
Assets	-24.7%	14,649	19,450	19,869	17,797	16,561	15,022	4,382	5,573	969	1,327	1,240	1,104	1,121	1,402	1,739	2,039	1,875	2,071	928	1,201	1,042
Current Assets	-22.6%	10,258	13,251	13,750	11,414	9,909	10,316	4,364	5,573	968	1,326	1,237	1,101	1,109	1,375	1,696	1,981	1,801	1,982	823	1,081	906
Cash Equivalents	-29.7%	1,148	1,633	2,733	466	357	1,186	2,510	3,509	18.00	218	267	29.00	61.00	166	322	131	132	184	26.00	80.00	20.00
Inventory	-	6,103	-	-	-	7,731	-	-	-	682	-	762	798	823	824	871	892	806	769	653	718	520
Net PPE	-4.4%	360	377	402	427	457	486	13.00	-	900*	2.00	3.00	4.00	5.00	20.00	36.00	51.00	67.00	82.00	98.00	114	129
Goodwill	-55.8%	2,000	4,525	4,200	4,200	4,200	325	-	4,200	-	-	-	-	-	-	-	-	-	-	-	-	-
Liabilities	20.0%	7,653	6,378	6,868	6,671	5,207	2,988	1,208	797	5,139	4,664	5,381	6,789	6,134	5,810	5,319	4,609	4,822	3,726	3,144	2,496	1,913
Current Liabilities	13.6%	6,745	5,938	6,347	5,927	4,223	2,988	1,208	797	5,139	4,664	5,138	6,468	5,836	5,535	5,066	4,379	4,614	3,540	2,981	2,356	1,795
Short Term Borrowings	69.5%	1,954	1,153	1,482	601	603	604	605	606	3,879	3,618	3,917	4,952	4,672	4,182	3,965	3,532	3,596	2,630	2,191	1,682	1,166
LT Debt, Current	-	-	-	-	-	-	-	-	-	-	-	-	-	603	-	-	-	304	-	-	-	172
Shareholder's Equity	-46.5%	6,996	13,073	13,000	11,126	11,353	12,034	3,174	4,776	-4,170	-	-	-	-	-	-	-	-	-	-	-	-
Retained Earnings	-19.9%	-45,213	-37,723	-34,930	-34,339	-34,112	-33,347	-31,199	-29,597	-26,969	25,761	-24,334	-21,798	-20,870	-19,491	-18,173	-17,061	-14,889	-13,181	-9,012	-8,046	-7,287
Additional Paid-In Capital	2.8%	52,200	50,790	47,930	45,465	45,465	45,373	34,369	34,369	22,799	22,303	20,097	16,037	15,857	15,016	14,532	14,431	11,900	11,485	6,767	6,721	6,387
Accumulated Depreciation	-	429	-	-	-	359	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Shares Outstanding	53.3%	9,005	5,875	749	677	677	241	127	127	50.00	46.00	42.00	37.00	36.00	-	-	-	-	-	-	-	-
Float	-	-	-	15,705	-	-	-	13,087	-	-	-	3,325	-	-	-	2,941	-	-	-	27,538	-	-

Cashflow (Last 12 Months)

(*) denotes actual numbers (not divided by Thousands)
Cashflow (Quarterly)																					(In Thousands)
Description	(%) Q/Q	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4	2022Q3	2022Q2	2022Q1	2021Q4	2021Q3	2021Q2	2021Q1	2020Q4	2020Q3	2020Q2	2020Q1	2019Q4	2019Q3	2019Q2	2019Q1	2018Q4
Cashflow From Operations	73.8%	-946	-3,614	-784	-1,690	-900	-2,023	-979	-2,924	147	-607	-158	-228	-762	61.00	-142	-1,130	-469	-729	-489	-489	-487
Cashflow From Investing	79.0%	-57.70	-275	-	-	-7.24	-10,247	-13.65	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Cashflow From Financing	-81.4%	519	2,789	3,050	1,800	79.00	10,947	-5.47	6,415	-340	559	389	197	658	-217	334	1,130	417	888	435	550	498
Buy Backs	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	3.00	-

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AREB Income Statement

2023-12-31

Consolidated Statements of Operations - USD ($)	12 Months Ended
Consolidated Statements of Operations - USD ($)	Dec. 31, 2023	Dec. 31, 2022
Income Statement [Abstract]
Revenue	$ 16,228,310	$ 8,449,800
Cost of goods sold	13,191,886	6,509,382
Gross margin	3,036,424	1,940,418
Expenses:
Consulting/payroll and other costs	3,347,070	905,843
Compensation expense – officers – related party	518,107	1,094,781
Compensation expense – officers – deferred comp – related party	1,413,000
Rental expense, warehousing, outlet expense	871,032	508,527
Product development costs	132,528	746,871
Marketing and brand development costs	1,273,012	507,503
Administrative and other	3,317,082	3,190,092
Depreciation and amortization expense	104,229	50,087
Total operating expenses	10,976,060	7,003,704
Operating income (loss)	(7,939,636)	(5,063,286)
Other Income (Expense)
Interest expense	(406,252)	(358,689)
Interest expense – pre-emptive rights release		(350,000)
Interest income	3,780	5,578
Employee retention credit funds, net of costs to collect	1,113,337
Gain/(loss) on sale of equipment	1,900
Tangible asset valuation adjustment	(1,570,816)
Impairment adjustment – goodwill	(2,525,000)
Gain/(loss) on extinguishment of debt	221,903	(1,376,756)
Net income (loss) before income tax provision	(11,100,784)	(7,143,153)
Provision for income tax
Net income (loss)	$ (11,100,784)	$ (7,143,153)
Basic income (loss) per share	$ (3.81)	$ (23.90)
Diluted income (loss) per share	$ (3.81)	$ (23.90)
Weighted average common shares outstanding - basic	2,912,100	298,800
Weighted average common shares outstanding - diluted	2,912,100	298,800

AREB Balance Sheet

2023-12-31

Consolidated Balance Sheets - USD ($)	Dec. 31, 2023	Dec. 31, 2022
CURRENT ASSETS:
Cash and cash equivalents	$ 1,147,696	$ 356,754
Accounts receivable	2,816,541	1,613,489
Prepaid expense	190,933	207,052
Inventory	5,787,993	7,421,696
Inventory deposits	315,083	309,684
Total Current Assets	10,258,246	9,908,675
Property and Equipment, net	360,495	456,525
OTHER ASSETS:
Lease deposits and other	83,400	18,032
Right-of-use lease assets	1,946,567	1,977,329
Goodwill, net	2,000,000	4,200,000
Total Other Assets	4,029,967	6,195,361
TOTAL ASSETS	14,648,708	16,560,561
CURRENT LIABILITIES:
Accounts payable and other payables	1,978,768	2,305,077
Accrued expense and other	271,076	322,393
Loan – Officers – related party	45,332
Loans – Working capital	1,954,214	602,643
Line of credit	1,456,929
Right-of-use lease liability, current	1,039,081	992,496
Total Current Liabilities	6,745,400	4,222,609
Right-of-use lease liability, long-term	907,486	984,833
TOTAL LIABILITIES	7,652,886	5,207,442
STOCKHOLDERS’ EQUITY (DEFICIT):
Preferred Shares
Common Stock, $0.001 par value; 600,000,000 shares authorized; 9,004,920 and 677,221 issued and outstanding, respectively at December 31, 2023 and December 31, 2022	9,005	677
Additional paid in capital	52,200,211	45,465,077
Accumulated deficit	(45,213,594)	(34,112,810)
TOTAL STOCKHOLDERS’ EQUITY (DEFICIT)	6,995,822	11,353,119
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)	14,648,708	16,560,561
Series A Preferred Stock [Member]
STOCKHOLDERS’ EQUITY (DEFICIT):
Preferred Shares	125	100
Series B Preferred Stock [Member]
STOCKHOLDERS’ EQUITY (DEFICIT):
Preferred Shares	$ 75	$ 75

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.

CEO	Mr. Charles A. Ross Jr.
WEBSITE	americanrebel.com
INDUSTRY	Footwear & Accessories

American Rebel Holdings, Inc. Frequently Asked Questions

What is the ticker symbol for American Rebel Holdings, Inc.? What does AREB stand for in stocks?

AREB is the stock ticker symbol of American Rebel Holdings, Inc.. Every public company that trades on a stock exchange gets a ticker symbol.

What is the market capital of American Rebel Holdings, Inc. (AREB)?

As of Mon Apr 29 2024, market cap of American Rebel Holdings, Inc. is 2.08 Million. The market capitalization is calculated by multiplying the stock price with the number of shares outstanding.

What is the fair value of AREB stock?

You can check AREB's fair value in chart for subscribers.

What is the fair value of AREB stock?

You can check AREB's fair value in chart for subscribers. The fair value of American Rebel Holdings, Inc. is provided for various growth and macro-economic scenarios from very pessimiatic to very optimistic assumptions. These fair values are estimates from Grufity's Fair Value model based on company's past performance. However, past performance of American Rebel Holdings, Inc. is no guarantee of future performance. These fairvalue estimates should only be used as one of the inputs in your stock analysis. We provide model's historical fair value estimates for AREB so that you know how good or bad the model has been in the past so you can discard it if needed. There are others that provide fair values of stocks such as wallmine, finbox, gurufocus and finviz. Most provide point in time estimates. We provide a history of our models fair value estimates so that you can get a sense of it's usefulness. Otherwise this data point is of little use.

Is American Rebel Holdings, Inc. a good stock to buy?

The fair value guage provides a quick view whether AREB is over valued or under valued. Whether American Rebel Holdings, Inc. is cheap or expensive depends on the assumptions which impact American Rebel Holdings, Inc.'s fair value. We provide several scenarios of inflation and growth to encompass these range of assumptions for AREB.

What is American Rebel Holdings, Inc.'s Price to Earnings (PE) and Price to sales (PS) ratio?

As of Mon Apr 29 2024, AREB's PE ratio (Price to Earnings) is -0.19 and Price to Sales (PS) ratio is 0.13. The price to earnings and price to sales ratio are two most important valuation metrics for any company. PE ratio tell us the number of years of earnings investors are ready to pay for owning the company. Historically, S&P500 price to earnings ratio has fallen below 12 during periods of gloom and gone past 30 during periods of euphoria. AREB PE ratio will change depending on the future growth rate expectations of investors.