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BFH

BFH - Bread Financial Holdings, Inc. Stock Price, Fair Value and News

$68.20-1.25 (-1.80%)
Market Closed

66/100

BFH

STOCK SCORE

High Scoring Large Cap stocks have outperformed low scoring stocks by 90% over last 10 years

66/100

BFH

STOCK SCORE

High Scoring Large Cap stocks have outperformed low scoring stocks by 90% over last 10 years

Price Targets

Target 1Y

$86.11

Target 3M

$72.77

Target 6M

$76.96

BFH Stock Valuation Analysis

Valuation

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BFH Price Action

Last 7 days

-3.2%

Last 30 days

-9.3%

Last 90 days

10.2%

Trailing 12 Months

8.1%

BFH RSI Chart

BFH Stock Valuation Analysis

Valuation

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BFH Valuation

Market Cap

3.1B

Price/Earnings (Trailing)

6.59

Price/Sales (Trailing)

0.67

EV/EBITDA

-0.14

Price/Free Cashflow

1.55

BFH Price/Sales (Trailing)

The Good, Bad and Ugly

Growth

Profitability

Size

Dilution Risk

Balance Sheet

Momentum

Funds Popularity

Insider Trading

Price Targets

Target 1Y

$86.11

Target 3M

$72.77

Target 6M

$76.96

BFH Fundamentals

BFH Revenue

Revenue (TTM)

4.7B

Rev. Growth (Yr)

-2.74%

Rev. Growth (Qtr)

4.02%

BFH Earnings

Earnings (TTM)

472.5M

Earnings Growth (Yr)

9.3K%

Earnings Growth (Qtr)

35.25%

BFH Profitability

Operating Margin

55.07%

EBT Margin

11.53%

Return on Equity

14.24%

Return on Assets

2.18%

Free Cashflow Yield

64.32%

BFH Investor Care

Dividend Yield

1.23%

Dividend/Share (TTM)

0.84

Buy Backs (1Y)

8.15%

Diluted EPS (TTM)

9.78

Historical Charts for Stock Metrics

Get all data in R, Python etc through our Historical Stock Data APIs
Net sales
YearQ1Q2Q3Q4
20254.8B4.7B4.7B0
20244.9B5.0B4.9B4.8B
20234.9B5.0B5.1B5.0B
20224.0B4.2B4.4B4.6B
20214.1B4.0B4.0B3.9B
20205.6B5.3B4.9B4.5B
20195.6B5.6B5.6B5.6B
20184.5B4.9B5.3B5.7B
20177.3B7.4B7.4B4.2B
20166.5B6.8B7.1B7.1B
20155.7B5.9B6.2B6.4B
20144.5B4.7B5.0B5.3B
20133.8B4.0B4.1B4.3B
20123.3B3.5B3.5B3.6B
20112.9B2.9B3.1B3.2B
20100002.8B
Get all data in R, Python etc through our Historical Stock Data APIs

About Bread Financial Holdings, Inc.

BFH
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread CashbackTM, Bread PayTM, and Bread SavingsTM brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.
 CEO
 WEBSITEbreadfinancial.com
 SECTORFinancial Services
 INDUSTRYCredit Services
 EMPLOYEES7500

Bread Financial Holdings, Inc. Frequently Asked Questions

BFH is the stock ticker symbol of Bread Financial Holdings, Inc.. Every public company that trades on a stock exchange gets a ticker symbol.

As of Wed Jan 28 2026, market cap of Bread Financial Holdings, Inc. is 3.11 Billion. The market capitalization is calculated by multiplying the stock price with the number of shares outstanding.

You can check BFH's fair value in chart for subscribers.

The fair value guage provides a quick view whether BFH is over valued or under valued. Whether Bread Financial Holdings, Inc. is cheap or expensive depends on the assumptions which impact Bread Financial Holdings, Inc.'s fair value. We provide several scenarios of inflation and growth to encompass these range of assumptions for BFH.

As of Wed Jan 28 2026, BFH's PE ratio (Price to Earnings) is 6.59 and Price to Sales (PS) ratio is 0.67. The price to earnings and price to sales ratio are two most important valuation metrics for any company. PE ratio tell us the number of years of earnings investors are ready to pay for owning the company. Historically, S&P500 price to earnings ratio has fallen below 12 during periods of gloom and gone past 30 during periods of euphoria. BFH PE ratio will change depending on the future growth rate expectations of investors.

In the past 10 years, Bread Financial Holdings, Inc. has provided -0.081 (multiply by 100 for percentage) rate of return.