Grufity logoGrufity logo
Stocks
Funds
Screener
Sectors
Watchlists
BKNG

BKNG - Booking Holdings Inc Stock Price, Fair Value and News

$5085.82-67.59 (-1.31%)
Market Closed

60/100

BKNG

STOCK SCORE

High Scoring Large Cap stocks have outperformed low scoring stocks by 90% over last 10 years

60/100

BKNG

STOCK SCORE

High Scoring Large Cap stocks have outperformed low scoring stocks by 90% over last 10 years

Price Targets

Target 1Y

$5292.24

Target 3M

$5144.39

Target 6M

$5195.37

BKNG Stock Valuation Analysis

Valuation

Login to View

Max Portfolio %

Login to View

BKNG Price Action

Last 7 days

-1.5%

Last 30 days

-6.5%

Last 90 days

0.1%

Trailing 12 Months

8.6%

BKNG RSI Chart

BKNG Stock Valuation Analysis

Valuation

Login to View

Max Portfolio %

Login to View

BKNG Valuation

Market Cap

163.9B

Price/Earnings (Trailing)

32.5

Price/Sales (Trailing)

6.3

EV/EBITDA

22.82

Price/Free Cashflow

19.72

BKNG Price/Sales (Trailing)

The Good, Bad and Ugly

Growth

Profitability

Size

Dilution Risk

Balance Sheet

Momentum

Funds Popularity

Insider Trading

Price Targets

Target 1Y

$5292.24

Target 3M

$5144.39

Target 6M

$5195.37

BKNG Fundamentals

BKNG Revenue

Revenue (TTM)

26.0B

Rev. Growth (Yr)

12.68%

Rev. Growth (Qtr)

32.51%

BKNG Earnings

Earnings (TTM)

5.0B

Earnings Growth (Yr)

9.18%

Earnings Growth (Qtr)

207.04%

BKNG Profitability

EBT Margin

25.09%

Return on Equity

-106.5%

Return on Assets

17.54%

Free Cashflow Yield

5.07%

BKNG Investor Care

Buy Backs (1Y)

2.61%

Diluted EPS (TTM)

153.83

BKNG Alerts

  • 2 major insider sales recently.

Historical Charts for Stock Metrics

Get all data in R, Python etc through our Historical Stock Data APIs
Net sales
YearQ1Q2Q3Q4
202524.1B25.0B26.0B0
202422.0B22.4B23.1B23.7B
202318.2B19.3B20.6B21.4B
202212.5B14.6B16.0B17.1B
20215.6B7.2B9.2B11.0B
202014.5B11.3B8.9B6.8B
201914.4B14.7B14.9B15.1B
201813.2B13.7B14.1B14.5B
201711.0B11.5B12.2B12.7B
20169.5B9.8B10.4B10.7B
20158.6B8.8B9.1B9.2B
20147.1B7.6B8.1B8.4B
20135.5B5.9B6.4B6.8B
20124.6B4.8B5.1B5.3B
20113.3B3.6B4.1B4.4B
20100003.1B
Get all data in R, Python etc through our Historical Stock Data APIs

About Booking Holdings Inc

BKNG
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; and Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.
 CEO
 WEBSITEbookingholdings.com
 SECTORConsumer Cyclical
 INDUSTRYTravel Services
 EMPLOYEES23100

Booking Holdings Inc Frequently Asked Questions

BKNG is the stock ticker symbol of Booking Holdings Inc. Every public company that trades on a stock exchange gets a ticker symbol.

As of Wed Jan 28 2026, market cap of Booking Holdings Inc is 163.94 Billion. The market capitalization is calculated by multiplying the stock price with the number of shares outstanding.

You can check BKNG's fair value in chart for subscribers.

The fair value guage provides a quick view whether BKNG is over valued or under valued. Whether Booking Holdings Inc is cheap or expensive depends on the assumptions which impact Booking Holdings Inc's fair value. We provide several scenarios of inflation and growth to encompass these range of assumptions for BKNG.

As of Wed Jan 28 2026, BKNG's PE ratio (Price to Earnings) is 32.5 and Price to Sales (PS) ratio is 6.3. The price to earnings and price to sales ratio are two most important valuation metrics for any company. PE ratio tell us the number of years of earnings investors are ready to pay for owning the company. Historically, S&P500 price to earnings ratio has fallen below 12 during periods of gloom and gone past 30 during periods of euphoria. BKNG PE ratio will change depending on the future growth rate expectations of investors.

In the past 10 years, Booking Holdings Inc has provided 0.169 (multiply by 100 for percentage) rate of return.