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DFS

DFS - Discover Financial Services Stock Price, Fair Value and News

$195.000.00 (0.00%)
Market Closed

71/100

DFS

STOCK SCORE

High Scoring Large Cap stocks have outperformed low scoring stocks by 90% over last 10 years

71/100

DFS

STOCK SCORE

High Scoring Large Cap stocks have outperformed low scoring stocks by 90% over last 10 years

Price Targets

Target 1Y

$242.18

Target 3M

$208.95

Target 6M

$219.5

DFS Stock Valuation Analysis

Valuation

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DFS Price Action

Last 7 days

4.3%

Last 30 days

14.0%

Last 90 days

20.4%

Trailing 12 Months

42.3%

DFS RSI Chart

DFS Stock Valuation Analysis

Valuation

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DFS Valuation

Market Cap

40.1B

Price/Earnings (Trailing)

8.15

Price/Sales (Trailing)

1.96

EV/EBITDA

2.01

Price/Free Cashflow

4.61

DFS Price/Sales (Trailing)

The Good, Bad and Ugly

Growth

Profitability

Size

Dilution Risk

Balance Sheet

Momentum

Funds Popularity

Insider Trading

Price Targets

Target 1Y

$242.18

Target 3M

$208.95

Target 6M

$219.5

DFS Fundamentals

DFS Revenue

Revenue (TTM)

19.9B

DFS Earnings

Earnings (TTM)

4.8B

DFS Profitability

EBT Margin

32.20%

Return on Equity

25.25%

Return on Assets

3.24%

Free Cashflow Yield

21.67%

DFS Investor Care

Dividend Yield

1.81%

Dividend/Share (TTM)

2.8

Shares Dilution (1Y)

0.42%

Historical Charts for Stock Metrics

Get all data in R, Python etc through our Historical Stock Data APIs
Net sales
YearQ1Q2Q3Q4
202519.9B000
202418.7B19.4B19.9B20.0B
202314.2B15.6B16.8B17.8B
202210.7B11.1B11.8B12.9B
202110.8B10.7B10.7B10.7B
202012.0B11.7B11.4B11.1B
201911.3B11.6B11.9B12.0B
20189.9B10.2B10.5B10.9B
20178.8B9.1B9.3B9.6B
20168.1B8.2B8.4B8.6B
20157.7B7.8B7.9B7.9B
20147.2B7.3B7.5B7.6B
20136.9B6.9B7.0B7.1B
20126.4B6.6B6.6B6.8B
201106.2B6.2B6.3B
Get all data in R, Python etc through our Historical Stock Data APIs

About Discover Financial Services

DFS
Discover Financial Services, through its subsidiaries, provides digital banking products and services, and payment services in the United States. It operates in two segments, Digital Banking and Payment Services. The Digital Banking segment offers Discover-branded credit cards to individuals; private student loans, personal loans, home loans, and other consumer lending; and direct-to-consumer deposit products comprising savings accounts, certificates of deposit, money market accounts, IRA certificates of deposit, IRA savings accounts and checking accounts, and sweep accounts. The Payment Services segment operates the PULSE, an automated teller machine, debit, and electronic funds transfer network; and Diners Club International, a payments network that issues Diners Club branded charge cards and/or provides card acceptance services, as well as offers payment transaction processing and settlement services. The company was incorporated in 1960 and is based in Riverwoods, Illinois.
 CEO
 WEBSITEdiscover.com
 SECTORFinancial Services
 INDUSTRYCredit Services
 EMPLOYEES20200

Discover Financial Services Frequently Asked Questions

DFS is the stock ticker symbol of Discover Financial Services. Every public company that trades on a stock exchange gets a ticker symbol.

As of Wed Jan 28 2026, market cap of Discover Financial Services is 40.14 Billion. The market capitalization is calculated by multiplying the stock price with the number of shares outstanding.

You can check DFS's fair value in chart for subscribers.

The fair value guage provides a quick view whether DFS is over valued or under valued. Whether Discover Financial Services is cheap or expensive depends on the assumptions which impact Discover Financial Services's fair value. We provide several scenarios of inflation and growth to encompass these range of assumptions for DFS.

As of Wed Jan 28 2026, DFS's PE ratio (Price to Earnings) is 8.15 and Price to Sales (PS) ratio is 1.96. The price to earnings and price to sales ratio are two most important valuation metrics for any company. PE ratio tell us the number of years of earnings investors are ready to pay for owning the company. Historically, S&P500 price to earnings ratio has fallen below 12 during periods of gloom and gone past 30 during periods of euphoria. DFS PE ratio will change depending on the future growth rate expectations of investors.

In the past 10 years, Discover Financial Services has provided -0.047 (multiply by 100 for percentage) rate of return.