Latest First Heartland Consultants, Inc. Stock Portfolio
$1.55Billion | No. of Holdings #588
First Heartland Consultants, Inc. Performance
2026 Q2+6.33%
YTD+4.69%
2025+14.25%
About First Heartland Consultants, Inc. and 13F Hedge Fund Stock Holdings
On 2026-07-08, the fund reported it's updated stock portfolio. In the 13F Holdings report, First Heartland Consultants, Inc. reported an equity portfolio of $1.5 Billions as of 30 Jun, 2026. <br><br> The top stock holdings of First Heartland Consultants, Inc. are BIL, ACIO, QQQ. The fund has invested 3.9% of it's portfolio in SPDR SERIES TRUST and 3.5% of portfolio in ETF SER SOLUTIONS. <br><br> The fund managers got completely rid off ISHARES TR (IJR), ISHARES TR (AGT) and FIDELITY COVINGTON TRUST (FBCG) stocks. They significantly reduced their stock positions in INNOVATOR ETFS TRUST, ISHARES TR (IBCE) and FIRST TR EXCHNG TRADED FD VI (BUFD). First Heartland Consultants, Inc. opened new stock positions in PRINCIPAL EXCHANGE TRADED FD (BTEC), ISHARES TR (AGT) and INNOVATOR ETFS TRUST (BAPR). The fund showed a lot of confidence in some stocks as they added substantially to ISHARES (IJR), SCHWAB STRATEGIC TR (FNDA) and VANGUARD ADMIRAL FDS INC (IVOG).
First Heartland Consultants, Inc. Equity Portfolio Value
Last Reported on: 08 Jul, 2026
$1.55Billion
as of Jul 08, 2026First Heartland Consultants, Inc. Annual Return Estimates Vs S&P 500
Our best estimate is that First Heartland Consultants, Inc. made a return of 6.33% in the last quarter. In trailing 12 months, it's portfolio return was 11.71%.
- Performance
- S&P 500
New Buys
| Ticker | $ Bought |
|---|---|
| principal exchange traded fd | 10,571,900 |
| ishares tr | 3,944,740 |
| innovator etfs trust | 1,908,120 |
| ishares tr | 1,901,030 |
| ishares tr | 1,642,840 |
| new york life invts active e | 1,569,000 |
| vanguard scottsdale fds | 1,563,650 |
| ishares tr | 1,437,100 |
New stocks bought by First Heartland Consultants, Inc.
Additions
| Ticker | % Inc. |
|---|---|
| ishares | 2,482 |
| ishares | 635 |
| schwab strategic tr | 536 |
| vanguard admiral fds inc | 500 |
| vanguard index fds | 487 |
| vanguard world fd | 420 |
| ishares tr | 407 |
| vanguard index fds | 330 |
Additions to existing portfolio by First Heartland Consultants, Inc.
Reductions
| Ticker | % Reduced |
|---|---|
| ishares tr | -71.11 |
| first tr exchng traded fd vi | -64.04 |
| bny mellon etf trust | -58.04 |
| first tr exchng traded fd vi | -55.71 |
| ishares tr | -54.9 |
| first tr exchange trad fd vi | -52.53 |
| ark etf tr | -52.39 |
| northern lts fd tr iv | -51.69 |
First Heartland Consultants, Inc. reduced stake in above stock
Sold off
None of the stocks were completely sold off by First Heartland Consultants, Inc.
Sector Distribution
First Heartland Consultants, Inc. has about 89.8% of it's holdings in Others sector.
- Others
- Technology
- Consumer Cyclical
- Industrials
| Sector | % |
|---|---|
| Others | 89.8 |
| Technology | 3.4 |
| Consumer Cyclical | 1.4 |
| Industrials | 1.1 |
Market Cap. Distribution
First Heartland Consultants, Inc. has about 9.2% of it's portfolio invested in the large-cap and mega-cap stocks.
- UNALLOCATED
- MEGA-CAP
- LARGE-CAP
| Category | % |
|---|---|
| UNALLOCATED | 89.8 |
| MEGA-CAP | 6.9 |
| LARGE-CAP | 2.3 |
Stocks belong to which Index?
About 10% of the stocks held by First Heartland Consultants, Inc. either belong to S&P 500 or RUSSELL 2000 index.
- Others
- S&P 500
- RUSSELL 2000
| Index | % |
|---|---|
| Others | 90 |
| S&P 500 | 8.9 |
| RUSSELL 2000 | 1.1 |
| Top 5 Winners ($) | $ | |
|---|---|---|
| QQQ | invesco qqq tr | 9.7 M |
| BIL | spdr series trust | 7.3 M |
| BOB | ea series trust | 6.6 M |
| AIRR | first tr exchange traded fd | 6.2 M |
| BIL | spdr series trust | 5.2 M |
| Top 5 Losers (%) | % | |
|---|---|---|
| VB | vanguard index fds | -70.4 % |
| AMPS | ishares tr | -70.3 % |
| IVOG | vanguard admiral fds inc | -69.7 % |
| EDV | vanguard world fd | -65.5 % |
| VB | vanguard index fds | -61.2 % |
| Top 5 Losers ($) | $ | |
|---|---|---|
| VB | vanguard index fds | -41.6 M |
| EDV | vanguard world fd | -5.7 M |
| AMPS | ishares tr | -2.7 M |
| BZQ | proshares tr | -1.0 M |
| IVOG | vanguard admiral fds inc | -0.8 M |
First Heartland Consultants, Inc. Holdings Map
This heatmap illustrates the top 50 positions within the fund's portfolio.
Current Stock Holdings of First Heartland Consultants, Inc.
First Heartland Consultants, Inc. has 588 stocks in it's portfolio. About 24.7% of the portfolio is in top 10 stocks. VB proved to be the most loss making stock for the portfolio. QQQ was the most profitable stock for First Heartland Consultants, Inc. last quarter.
$1.53BTotal Value
500Positions
08 Jul, 2026Last Reported
| Expand | Holdingsorted ascending | % Portfolio | Shares Held | $ Value | % Change |
|---|---|---|---|---|---|
 AAAU Goldman Sachs Physical GoldGoldman Sachs Physical GoldAAAU | 0.02% | 7,854 | $310.8K 0.02% | 1.78%increased 1.78 percentadded | |
| 0.94% | 50,235 | $14.54M 0.94% | 2.51%decreased 2.51 percentreduced | ||
 AAXJ Ishares TrIshares TrAAXJ | 0.15% | 21,659 | $2.33M 0.15% | 4.92%increased 4.92 percentadded | |
AAXJ Ishares TrIshares TrAAXJ | 0.11% | 13,204 | $1.64M 0.11% | Newnew position | |
AAXJ IsharesIsharesAAXJ | 0.1% | 15,461 | $1.46M 0.1% | 6.1%increased 6.1 percentadded | |
AAXJ Ishares TrIshares TrAAXJ | 0.08% | 12,889 | $1.29M 0.08% | 19.9%decreased 19.9 percentreduced | |
AAXJ Ishares TrIshares TrAAXJ | 0.08% | 11,681 | $1.24M 0.08% | 30.11%decreased 30.11 percentreduced | |
AAXJ Ishares TrIshares TrAAXJ | 0.07% | 15,177 | $1.16M 0.07% | 54.9%decreased 54.9 percentreduced | |
AAXJ Ishares TrIshares TrAAXJ | 0.04% | 2,582 | $625.9K 0.04% | 2.71%decreased 2.71 percentreduced | |
AAXJ Ishares TrIshares TrAAXJ | 0.04% | 10,072 | $557.3K 0.04% | 0.06%increased 0.06 percentadded | |
AAXJ Ishares TrIshares TrAAXJ | 0.03% | 7,813 | $415.4K 0.03% | 34.22%increased 34.22 percentadded | |
AAXJ Ishares TrIshares TrAAXJ | 0.02% | 11,766 | $358.7K 0.02% | 0.08%increased 0.08 percentadded | |
AAXJ Ishares TrIshares TrAAXJ | 0.02% | 5,346 | $356.0K 0.02% | 38.86%increased 38.86 percentadded | |
 Abbvie Inc Abbvie IncABBV First Heartland Consultants, Inc.'s holding in Abbvie Inc over time | 0.06% | 3,768 | $948.3K 0.06% | 5.52%increased 5.52 percentadded | |
 ABEQ Unified Ser TrUnified Ser TrABEQ | 0.2% | 137,229 | $3.12M 0.2% | 63.36%increased 63.36 percentadded | |
ABEQ Unified Ser TrUnified Ser TrABEQ | 0.17% | 65,914 | $2.70M 0.17% | 1.12%decreased 1.12 percentreduced | |
ABEQ Unified Ser TrUnified Ser TrABEQ | 0.14% | 41,978 | $2.09M 0.14% | 10.58%increased 10.58 percentadded | |
ABEQ Unified Ser TrUnified Ser TrABEQ | 0.12% | 40,196 | $1.92M 0.12% | 1.61%decreased 1.61 percentreduced | |
ABEQ Unified Ser TrUnified Ser TrABEQ | 0.06% | 27,912 | $1.00M 0.06% | 8.08%decreased 8.08 percentreduced | |
 ACES Alps Etf TrAlps Etf TrACES | 0.02% | 4,655 | $317.6K 0.02% | 0%unchanged 0 percentunchanged | |
