Latest First Heartland Consultants, Inc. Stock Portfolio

First Heartland Consultants, Inc. Performance:

2025 Q4: 1.96%YTD: 11.97%2024: -10.33%

Performance for 2025 Q4 is 1.96%, and YTD is 11.97%, and 2024 is -10.33%.

About First Heartland Consultants, Inc. and 13F Hedge Fund Stock Holdings

In it's latest 13F Holdings report, First Heartland Consultants, Inc. reported an equity portfolio of $1.3 Billions as of 31 Dec, 2025.

The top stock holdings of First Heartland Consultants, Inc. are ACIO, BIL, QQQ. The fund has invested 3.5% of it's portfolio in ETF SER SOLUTIONS and 3.5% of portfolio in SPDR SERIES TRUST.

The fund managers got completely rid off ISHARES TR (IJR), ISHARES TR (AAXJ) and INNOVATOR ETFS TRUST (BAPR) stocks. They significantly reduced their stock positions in FIRST TR EXCHANGE TRADED FD (FCVT), FIRST TR NASDAQ 100 TECH IND (QTEC) and ISHARES TR (AAXJ). First Heartland Consultants, Inc. opened new stock positions in J P MORGAN EXCHANGE TRADED F (BBAX), CAPITAL GROUP NEW GEOGRAPHY and INNOVATOR ETFS TRUST (BAPR). The fund showed a lot of confidence in some stocks as they added substantially to NETFLIX INC (NFLX), SERVICENOW (NOW) and INNOVATOR ETFS TRUST (BAPR).

First Heartland Consultants, Inc. Annual Return Estimates Vs S&P 500

Our best estimate is that First Heartland Consultants, Inc. made a return of 1.96% in the last quarter. In trailing 12 months, it's portfolio return was 11.97%.

Performance
S&P 500

New Buys

Ticker	$ Bought
j p morgan exchange traded f	4,182,050
capital group new geography	2,353,010
innovator etfs trust	2,127,940
first tr exchng traded fd vi	987,483
first tr exchng traded fd vi	733,354
tidal trust iii	714,710
centene corp del	687,740
innovator etfs trust	663,433

New stocks bought by First Heartland Consultants, Inc.

Additions

Ticker	% Inc.
netflix inc	959
servicenow	593
innovator etfs trust	508
vanguard world fd	444
vanguard index fds	339
first tr mid cp core alpha d	270
first tr exchng traded fd vi	207
first tr exchng traded fd vi	163

Additions to existing portfolio by First Heartland Consultants, Inc.

Reductions

Ticker	% Reduced
first tr exchange traded fd	-62.57
first tr nasdaq 100 tech ind	-58.53
ishares tr	-56.84
united parcel service inc	-53.98
invesco exchange traded fd t	-53.51
capital group core equity	-49.92
capital group dividend growe	-45.41
first tr exchng traded fd vi	-43.71

First Heartland Consultants, Inc. reduced stake in above stock

Sold off

None of the stocks were completely sold off by First Heartland Consultants, Inc.

Sector Distribution

First Heartland Consultants, Inc. has about 88.8% of it's holdings in Others sector.

Sector	%
Others	88.8
Technology	3.8
Consumer Cyclical	1.6
Healthcare	1.1

Market Cap. Distribution

First Heartland Consultants, Inc. has about 10.2% of it's portfolio invested in the large-cap and mega-cap stocks.

Category	%
UNALLOCATED	88.8
MEGA-CAP	6.7
LARGE-CAP	3.5

Stocks belong to which Index?

About 9.9% of the stocks held by First Heartland Consultants, Inc. either belong to S&P 500 or RUSSELL 2000 index.

Index	%
Others	89.2
S&P 500	9.9

Top 5 Winners (%)		%
BOB	ea series trust	1020.1 %
AFLG	first tr exchng traded fd vi	610.6 %
AFLG	first tr exchange trad fd vi	73.6 %
MU	micron technology inc	70.0 %
SLV	ishares tr	44.5 %

Top 5 Winners ($)		$
BOB	ea series trust	17.3 M
LLY	lilly eli & co	1.2 M
BIL	spdr series trust	1.1 M
CWI	spdr index shs fds	1.0 M
QQQ	invesco qqq tr	1.0 M

Top 5 Losers (%)		%
NFLX	netflix inc	-86.6 %
NOW	servicenow	-74.1 %
MSTR	microstrategy inc	-45.6 %
XLB	selct sector spdr tr	-43.9 %
XLB	select sector spdr tr	-41.7 %

Top 5 Losers ($)		$
NFLX	netflix inc	-5.0 M
XLB	select sector spdr tr	-1.7 M
NOW	servicenow	-1.4 M
	fidelity wise origin bitcoin	-1.2 M
	fidelity ethereum fd	-0.8 M

First Heartland Consultants, Inc. Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of First Heartland Consultants, Inc.

First Heartland Consultants, Inc. has 532 stocks in it's portfolio. About 25.4% of the portfolio is in top 10 stocks. NFLX proved to be the most loss making stock for the portfolio. BOB was the most profitable stock for First Heartland Consultants, Inc. last quarter.

Last Reported on: 09 Jan, 2026

Ticker	Namesorted ascending	% Portfolio	Shares Held	$ Value	Type	% Change
AAAU	goldman sachs physical gold	0.03	8,183	348,187	added	43.74

AAPL	apple inc	1.11	53,836	14,635,900	reduced	-5.04

AAXJ	ishares tr	0.18	32,968	2,354,240	reduced	-9.55

AAXJ	ishares tr	0.12	15,235	1,548,940	reduced	-56.84

AAXJ	ishares tr	0.10	12,976	1,384,540	reduced	-26.51

AAXJ	ishares	0.10	14,410	1,372,120	added	1.52

AAXJ	ishares tr	0.09	5,322	1,142,420	reduced	-1.1

AAXJ	ishares tr	0.06	7,354	787,687	added	35.01

AAXJ	ishares tr	0.04	10,496	503,212	reduced	-6.24

AAXJ	ishares tr	0.03	3,927	378,092	reduced	-0.38

AAXJ	ishares tr	0.03	12,068	373,622	added	1.4

AAXJ	ishares tr	0.03	3,040	362,824	added	9.16

AAXJ	ishares tr	0.02	5,121	275,905	added	9.28

ABBV	abbvie inc	0.10	5,836	1,333,450	added	0.83

ABC	cencora inc	0.02	781	263,918	reduced	-0.26

ABEQ	unified ser tr	0.18	65,955	2,338,100	added	0.84

ABEQ	unified ser tr	0.13	41,008	1,697,320	added	5.77

ABEQ	unified ser tr	0.11	65,171	1,501,220	added	3.91

ABEQ	unified ser tr	0.11	38,791	1,420,910	added	83.77

ABEQ	unified ser tr	0.07	31,487	927,292	reduced	-40.47