Latest First Heartland Consultants, Inc. Stock Portfolio

First Heartland Consultants, Inc. Performance:

2026 Q1: -1.54%YTD: -1.54%2025: 14.25%

Performance for 2026 Q1 is -1.54%, and YTD is -1.54%, and 2025 is 14.25%.

About First Heartland Consultants, Inc. and 13F Hedge Fund Stock Holdings

On 2026-04-08, the fund reported it's updated stock portfolio. In the 13F Holdings report, First Heartland Consultants, Inc. reported an equity portfolio of $1.3 Billions as of 31 Mar, 2026.

The top stock holdings of First Heartland Consultants, Inc. are BIL, ACIO, QQQ. The fund has invested 3.5% of it's portfolio in SPDR SERIES TRUST and 3.5% of portfolio in ETF SER SOLUTIONS.

The fund managers got completely rid off ISHARES TR (IJR), FIRST TR MID CP CORE ALPHA D (FNX) and INNOVATOR ETFS TRUST (BAPR) stocks. They significantly reduced their stock positions in FIDELITY MERRIMACK STR TR (FBND), MEDTRONIC PLC (MDT) and INNOVATOR ETFS TRUST (BAPR). First Heartland Consultants, Inc. opened new stock positions in FIRST TR EXCHANGE-TRADED FD (ECLN), FIDELITY COVINGTON TRUST (FBCG) and ISHARES TR (IJR). The fund showed a lot of confidence in some stocks as they added substantially to TIDAL TRUST III (NACP), FIRST TR EXCHNG TRADED FD VI (BUFD) and NEW YORK LIFE INVESTMENTS ET (AGGP).

First Heartland Consultants, Inc. Annual Return Estimates Vs S&P 500

Our best estimate is that First Heartland Consultants, Inc. made a return of -1.54% in the last quarter. In trailing 12 months, it's portfolio return was 11.71%.

Performance
S&P 500

New Buys

Ticker	$ Bought
first tr exchange-traded fd	10,605,900
fidelity covington trust	7,458,430
ishares tr	5,277,070
first tr exchng traded fd vi	3,576,100
american centy etf tr	2,548,550
innovator etfs trust	2,418,770
dimensional etf trust	2,302,280
innovator etfs trust	2,126,560

New stocks bought by First Heartland Consultants, Inc.

Additions

Ticker	% Inc.
tidal trust iii	924
first tr exchng traded fd vi	789
new york life investments et	660
ishares tr	297
ishares tr	180
flexshares tr	174
flexshares tr	167
ishares tr	160

Additions to existing portfolio by First Heartland Consultants, Inc.

Reductions

Ticker	% Reduced
fidelity merrimack str tr	-93.84
medtronic plc	-92.54
innovator etfs trust	-80.27
capital group new geography	-80.00
global x fds	-79.32
first tr exchange traded fd	-78.85
vanguard index fds	-76.03
wedbush ser tr	-75.51

First Heartland Consultants, Inc. reduced stake in above stock

Sold off

None of the stocks were completely sold off by First Heartland Consultants, Inc.

Sector Distribution

First Heartland Consultants, Inc. has about 90.1% of it's holdings in Others sector.

Sector	%
Others	90.1
Technology	3.3
Consumer Cyclical	1.4

Market Cap. Distribution

First Heartland Consultants, Inc. has about 9.1% of it's portfolio invested in the large-cap and mega-cap stocks.

Category	%
UNALLOCATED	90
MEGA-CAP	6.9
LARGE-CAP	2.2

Stocks belong to which Index?

About 8.7% of the stocks held by First Heartland Consultants, Inc. either belong to S&P 500 or RUSSELL 2000 index.

Index	%
Others	90.3
S&P 500	8.7

Top 5 Winners (%)		%
MDT	medtronic plc	223.6 %
MPC	marathon pete corp	44.8 %
XOM	exxon mobil corp	40.7 %
VAW	vanguard world fd	37.4 %
IJR	ishares tr	37.3 %

Top 5 Winners ($)		$
GAL	ssga active etf tr	1.4 M
ACIO	etf ser solutions	1.3 M
BOB	ea series trust	1.3 M
MDT	medtronic plc	1.2 M
CWI	spdr index shs fds	0.9 M

Top 5 Losers (%)		%
BUYZ	franklin templeton etf tr	-89.9 %
UPLD	upland software inc	-52.0 %
BTMD	biote corp	-41.1 %
FICO	fair isaac corp	-35.1 %
NOW	servicenow	-30.7 %

Top 5 Losers ($)		$
QQQ	invesco qqq tr	-2.5 M
BIL	spdr series trust	-2.2 M
BIL	spdr series trust	-2.1 M
IJR	ishares	-2.0 M
ACIO	etf ser solutions	-1.9 M

First Heartland Consultants, Inc. Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of First Heartland Consultants, Inc.

First Heartland Consultants, Inc. has 522 stocks in it's portfolio. About 24.4% of the portfolio is in top 10 stocks. QQQ proved to be the most loss making stock for the portfolio. GAL was the most profitable stock for First Heartland Consultants, Inc. last quarter.

Last Reported on: 08 Apr, 2026

Ticker	Namesorted ascending	% Portfolio	Shares Held	$ Value	Type	% Change
AAAU	goldman sachs physical gold	0.03	7,717	356,448	reduced	-5.69

AAPL	apple inc	1.00	51,530	13,077,900	reduced	-4.28

AAXJ	ishares tr	0.19	33,649	2,501,800	added	2.07

AAXJ	ishares tr	0.17	20,643	2,191,250	added	180

AAXJ	ishares tr	0.14	16,714	1,780,040	added	28.81

AAXJ	ishares tr	0.12	16,092	1,620,790	added	5.63

AAXJ	ishares	0.11	14,572	1,383,610	added	1.12

AAXJ	ishares tr	0.04	2,654	580,563	reduced	-50.13

AAXJ	ishares tr	0.03	10,066	421,272	reduced	-4.1

AAXJ	ishares tr	0.03	11,757	356,478	reduced	-2.58

AAXJ	ishares tr	0.02	5,821	309,787	added	13.67

AAXJ	ishares tr	0.02	3,850	257,950	new

ABBV	abbvie inc	0.06	3,571	776,674	reduced	-38.81

ABC	cencora inc	0.02	749	235,265	reduced	-4.1

ABEQ	unified ser tr	0.17	66,659	2,284,490	added	1.07

ABEQ	unified ser tr	0.15	84,003	1,908,560	added	28.9

ABEQ	unified ser tr	0.14	40,854	1,759,050	reduced	-0.38

ABEQ	unified ser tr	0.12	37,961	1,530,420	reduced	-2.14

ABEQ	unified ser tr	0.07	30,366	904,907	reduced	-3.56

ACES	alps etf tr	0.02	4,655	302,743	unchanged	0.00