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Latest Sterling Financial Planning, Inc. Stock Portfolio

$367Million | No. of Holdings #123

Sterling Financial Planning, Inc. Performance

2026 Q2+7.08%
YTD+8.61%
2025+15.49%

About Sterling Financial Planning, Inc. and 13F Hedge Fund Stock Holdings

Sterling Financial Planning, Inc. is a hedge fund based in Sparta, NJ. On 2026-08-11, the fund reported it's updated stock portfolio. In the 13F Holdings report, Sterling Financial Planning, Inc. reported an equity portfolio of $367.7 Millions as of 30 Jun, 2026. <br><br> The top stock holdings of Sterling Financial Planning, Inc. are IJR, IJR, IJR. The fund has invested 6.3% of it's portfolio in ISHARES TR and 6.2% of portfolio in ISHARES TR. <br><br> The fund managers got completely rid off VANGUARD WORLD FD (VAW) and INNOVATOR ETFS TRUST (BAPR) stocks. They significantly reduced their stock positions in VANGUARD SPECIALIZED FUNDS (VIG), PROCTER & GAMBLE CO (PG) and EXXON MOBIL CORP (XOM). Sterling Financial Planning, Inc. opened new stock positions in GE VERNOVA INC, INTEL CORP (INTC) and VANGUARD INDEX FDS (VB). The fund showed a lot of confidence in some stocks as they added substantially to VANGUARD INDEX FDS (VB), ISHARES TR (IJR) and JPMORGAN CHASE & CO (JPM).
Sterling Financial Planning, Inc. Equity Portfolio Value
Last Reported on: 11 Aug, 2026
$367Million
  as of Aug 11, 2026

Sterling Financial Planning, Inc. Annual Return Estimates Vs S&P 500

Our best estimate is that Sterling Financial Planning, Inc. made a return of 7.08% in the last quarter. In trailing 12 months, it's portfolio return was 18.99%.
  • Performance
  • S&P 500

New Buys

Ticker$ Bought
ge vernova inc311,340
intel corp237,338
vanguard index fds229,501
dimensional etf trust223,271
ishares tr217,794
corning inc212,773
royal caribbean group212,110
spdr series trust201,355
New stocks bought by Sterling Financial Planning, Inc.

Additions

Ticker% Inc.
vanguard index fds489
vanguard index fds291
ishares tr35.38
jpmorgan chase & co17.98
ge aerospace15.89
cohen & steers etf trust13.55
nvidia corporation13.35
vanguard scottsdale fds11.48
Additions to existing portfolio by Sterling Financial Planning, Inc.

Reductions

Ticker% Reduced
vanguard specialized funds-13.2
procter & gamble co-12.1
exxon mobil corp-11.77
schwab strategic tr-10.91
abbott laboratories-10.36
schwab strategic tr-7.83
provident finl svcs inc-7.09
caterpillar inc-6.84
Sterling Financial Planning, Inc. reduced stake in above stock

Sold off

Ticker$ Sold
innovator etfs trust-205,204
vanguard world fd-225,644
Sterling Financial Planning, Inc. got rid off the above stocks

Sector Distribution

Sterling Financial Planning, Inc. has about 91.2% of it's holdings in Others sector.

  • Others
  • Technology
  • Utilities
  • Healthcare
Sector%
Others91.2
Technology2.2
Utilities1.4
Healthcare1.2

Market Cap. Distribution

Sterling Financial Planning, Inc. has about 8.4% of it's portfolio invested in the large-cap and mega-cap stocks.

  • UNALLOCATED
  • MEGA-CAP
  • LARGE-CAP
Category%
UNALLOCATED91.2
MEGA-CAP6.9
LARGE-CAP1.5

Stocks belong to which Index?

About 8.7% of the stocks held by Sterling Financial Planning, Inc. either belong to S&P 500 or RUSSELL 2000 index.

  • Others
  • S&P 500
  • RUSSELL 2000
Index%
Others91.3
S&P 5007.1
RUSSELL 20001.6
Top 5 Winners (%)%
LRCX
lam research corp
102.8 %
CSCO
cisco sys inc
50.6 %
CAT
caterpillar inc
48.6 %
LLY
eli lilly & co
30.4 %
CARR
carrier global corporation
30.3 %
Top 5 Winners ($)$
IJR
ishares tr
4.4 M
IJR
ishares tr
3.6 M
IJR
ishares tr
3.1 M
IJR
ishares tr
2.4 M
FNDA
schwab strategic tr
1.4 M
Top 5 Losers (%)%
VB
vanguard index fds
-70.4 %
VB
vanguard index fds
-61.7 %
CVX
chevron corporation
-19.6 %
XOM
exxon mobil corp
-18.3 %
VZ
verizon communications inc
-15.7 %
Top 5 Losers ($)$
IAU
ishares gold tr
-3.0 M
VB
vanguard index fds
-2.1 M
VB
vanguard index fds
-1.0 M
GLD
spdr gold tr
-0.6 M
XOM
exxon mobil corp
-0.4 M

Sterling Financial Planning, Inc. Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Sterling Financial Planning, Inc.

Sterling Financial Planning, Inc. has 123 stocks in it's portfolio. About 46.9% of the portfolio is in top 10 stocks. IAU proved to be the most loss making stock for the portfolio. IJR was the most profitable stock for Sterling Financial Planning, Inc. last quarter.

$367.67MTotal Value
125Positions
11 Aug, 2026Last Reported
Current holdings of Current Stock Holdings of Sterling Financial Planning, Inc., last reported on 11 Aug, 2026. Select a row with a linked ticker to view its historical trend.
ExpandHoldingsorted ascending% PortfolioShares Held$ Value% Change
AAXJ
Ishares Tr

Ishares Tr

AAXJ
Sterling Financial Planning, Inc.'s holding in Ishares Tr over time
1.35%39,975
$4.97M
1.35%
decreased 1.77 percentreduced
AAXJ
Ishares Tr

Ishares Tr

AAXJ
Sterling Financial Planning, Inc.'s holding in Ishares Tr over time
0.81%71,635
$2.97M
0.81%
decreased 5 percentreduced
AAXJ
Ishares Tr

Ishares Tr

AAXJ
Sterling Financial Planning, Inc.'s holding in Ishares Tr over time
0.5%17,094
$1.84M
0.5%
increased 4.56 percentadded
AAXJ
Ishares Tr

Ishares Tr

AAXJ
Sterling Financial Planning, Inc.'s holding in Ishares Tr over time
0.36%15,997
$1.32M
0.36%
decreased 3.39 percentreduced
AAXJ
Ishares Tr

Ishares Tr

AAXJ
Sterling Financial Planning, Inc.'s holding in Ishares Tr over time
0.1%3,825
$368.8K
0.1%
increased 0.34 percentadded
AGZD
Wisdomtree Tr

Wisdomtree Tr

AGZD
Sterling Financial Planning, Inc.'s holding in Wisdomtree Tr over time
0.69%39,294
$2.54M
0.69%
decreased 0.81 percentreduced
BALT
Innovator Etfs Trust

Innovator Etfs Trust

BALT
Sterling Financial Planning, Inc.'s holding in Innovator Etfs Trust over time
2.65%288,650
$9.76M
2.65%
increased 1.3 percentadded
BALT
Innovator Etfs Trust

Innovator Etfs Trust

BALT
Sterling Financial Planning, Inc.'s holding in Innovator Etfs Trust over time
0.09%7,634
$320.2K
0.09%
decreased 1.27 percentreduced
BAPR
Innovator Etfs Trust

Innovator Etfs Trust

BAPR
Sterling Financial Planning, Inc.'s holding in Innovator Etfs Trust over time
0.2%14,962
$740.5K
0.2%
unchanged 0 percentunchanged
BAPR
Innovator Etfs Trust

Innovator Etfs Trust

BAPR
Sterling Financial Planning, Inc.'s holding in Innovator Etfs Trust over time
0.09%7,809
$328.6K
0.09%
increased 0.96 percentadded
BAPR
Innovator Etfs Trust

Innovator Etfs Trust

BAPR
Sterling Financial Planning, Inc.'s holding in Innovator Etfs Trust over time
0%0.00
$0.00
0%
decreased 100 percentsold off
BIL
Spdr Series Trust

Spdr Series Trust

BIL
Sterling Financial Planning, Inc.'s holding in Spdr Series Trust over time
0.17%6,616
$627.5K
0.17%
increased 1.88 percentadded
BIL
Spdr Series Trust

Spdr Series Trust

BIL
Sterling Financial Planning, Inc.'s holding in Spdr Series Trust over time
0.08%2,636
$295.4K
0.08%
increased 0.04 percentadded
BIL
Spdr Series Trust

Spdr Series Trust

BIL
Sterling Financial Planning, Inc.'s holding in Spdr Series Trust over time
0.06%1,323
$201.4K
0.06%
new position
BIV
Vanguard Bd Index Fds

Vanguard Bd Index Fds

BIV
Sterling Financial Planning, Inc.'s holding in Vanguard Bd Index Fds over time
3.21%153,913
$11.81M
3.21%
increased 7.35 percentadded