Latest Prentice Capital Management, LP Stock Portfolio
Prentice Capital Management, LP Performance:
2025 Q3: -1.72%YTD: 12.23%2024: 20.87%
Performance for 2025 Q3 is -1.72%, and YTD is 12.23%, and 2024 is 20.87%.
About Prentice Capital Management, LP and 13F Hedge Fund Stock Holdings
In it's latest 13F Holdings report, Prentice Capital Management, LP reported an equity portfolio of $65.5 Millions as of 30 Sep, 2025.
The top stock holdings of Prentice Capital Management, LP are JBLU, SNAP, GRPN. The fund has invested 17.1% of it's portfolio in JETBLUE AWYS CORP and 13.9% of portfolio in SNAP INC.
The fund managers got completely rid off SOFI TECHNOLOGIES INC (SOFI), LENNAR CORP (LEN) and KB HOME (KBH) stocks. They significantly reduced their stock positions in BUMBLE INC (BMBL), GROWGENERATION CORP (GRWG) and HYDROFARMS HLDGS GROUP INC (HYFM). Prentice Capital Management, LP opened new stock positions in CHILDRENS PL INC NEW (PLCE). The fund showed a lot of confidence in some stocks as they added substantially to FRONTIER GROUP HLDGS INC (ULCC), COMPASS INC (COMP) and JETBLUE AWYS CORP (JBLU).
The top stock holdings of Prentice Capital Management, LP are JBLU, SNAP, GRPN. The fund has invested 17.1% of it's portfolio in JETBLUE AWYS CORP and 13.9% of portfolio in SNAP INC.
The fund managers got completely rid off SOFI TECHNOLOGIES INC (SOFI), LENNAR CORP (LEN) and KB HOME (KBH) stocks. They significantly reduced their stock positions in BUMBLE INC (BMBL), GROWGENERATION CORP (GRWG) and HYDROFARMS HLDGS GROUP INC (HYFM). Prentice Capital Management, LP opened new stock positions in CHILDRENS PL INC NEW (PLCE). The fund showed a lot of confidence in some stocks as they added substantially to FRONTIER GROUP HLDGS INC (ULCC), COMPASS INC (COMP) and JETBLUE AWYS CORP (JBLU).
Prentice Capital Management, LP Annual Return Estimates Vs S&P 500
Our best estimate is that Prentice Capital Management, LP made a return of -1.72% in the last quarter. In trailing 12 months, it's portfolio return was 36.22%.
New Buys
| Ticker | $ Bought |
|---|---|
| childrens pl inc new | 358,298 |
New stocks bought by Prentice Capital Management, LP
Additions
| Ticker | % Inc. |
|---|---|
| frontier group hldgs inc | 596 |
| compass inc | 594 |
| jetblue awys corp | 210 |
| coty inc | 69.19 |
| lyft inc | 49.19 |
| snap inc | 41.71 |
| peloton interactive inc | 34.34 |
| turtle beach corp | 27.09 |
Additions to existing portfolio by Prentice Capital Management, LP
Reductions
| Ticker | % Reduced |
|---|---|
| bumble inc | -2.4 |
| growgeneration corp | -0.19 |
| hydrofarms hldgs group inc | -0.15 |
Prentice Capital Management, LP reduced stake in above stock
Sold off
| Ticker | $ Sold |
|---|---|
| sofi technologies inc | -3,619,270 |
| american eagle outfitters in | -1,065,270 |
| macys inc | -1,079,450 |
| sonos inc | -656,167 |
| penn entertainment inc | -1,050,600 |
| tilray brands inc | -22,463 |
| harley davidson inc | -1,179,530 |
| advisorshares tr | -115,398 |
Prentice Capital Management, LP got rid off the above stocks
Sector Distribution
Prentice Capital Management, LP has about 26.5% of it's holdings in Communication Services sector.
| Sector | % |
|---|---|
| Communication Services | 26.5 |
| Technology | 24.2 |
| Industrials | 20.9 |
| Consumer Cyclical | 11.5 |
| Consumer Defensive | 7.3 |
| Others | 5.2 |
| Real Estate | 4.3 |
Market Cap. Distribution
Prentice Capital Management, LP has about 13.9% of it's portfolio invested in the large-cap and mega-cap stocks.
| Category | % |
|---|---|
| SMALL-CAP | 62 |
| LARGE-CAP | 13.9 |
| MID-CAP | 11.1 |
| MICRO-CAP | 7.4 |
| UNALLOCATED | 5.2 |
Stocks belong to which Index?
About 55.3% of the stocks held by Prentice Capital Management, LP either belong to S&P 500 or RUSSELL 2000 index.
| Index | % |
|---|---|
| RUSSELL 2000 | 55.3 |
| Others | 44.7 |
Prentice Capital Management, LP Holdings Map
This heatmap illustrates the top 50 positions within the fund's portfolio.
Current Stock Holdings of Prentice Capital Management, LP
Prentice Capital Management, LP has 18 stocks in it's portfolio. About 86.1% of the portfolio is in top 10 stocks. GRPN proved to be the most loss making stock for the portfolio. GPRO was the most profitable stock for Prentice Capital Management, LP last quarter.
Last Reported on: 14 Nov, 2025| Ticker | Namesorted ascending | % Portfolio | Shares Held | $ Value | Type | % Change | Options | |
|---|---|---|---|---|---|---|---|---|
| ACT | advisorshares tr | 0.00 | 0.00 | 0.00 | sold off | -100 | ||
| ADV | advantage solutions inc | 0.00 | 0.00 | 0.00 | sold off | -100 | ||
| AEO | american eagle outfitters in | 0.00 | 0.00 | 0.00 | sold off | -100 | ||
| BMBL | bumble inc | 5.45 | 585,765 | 3,567,310 | reduced | -2.4 | ||
| COMP | compass inc | 4.26 | 347,094 | 2,787,160 | added | 594 | ||
| COTY | coty inc | 4.18 | 676,645 | 2,733,650 | added | 69.19 | ||
| EL | lauder estee cos inc | 0.00 | 0.00 | 0.00 | sold off | -100 | ||
| GPRO | gopro inc | 3.68 | 1,137,110 | 2,411,110 | added | 19.88 | ||
| GRPN | groupon inc | 12.62 | 353,764 | 8,260,390 | added | 22.15 | ||
| GRWG | growgeneration corp | 0.47 | 165,386 | 309,272 | reduced | -0.19 | ||
| HEAR | turtle beach corp | 2.74 | 112,836 | 1,794,090 | added | 27.09 | ||
| HLF | herbalife ltd | 3.12 | 241,661 | 2,039,620 | added | 3.77 | ||
| HOG | harley davidson inc | 0.00 | 0.00 | 0.00 | sold off | -100 | ||
| HYFM | hydrofarms hldgs group inc | 0.24 | 48,449 | 159,397 | reduced | -0.15 | ||
| JBLU | jetblue awys corp | 17.11 | 2,276,430 | 11,200,000 | added | 210 | ||
| KBH | kb home | 0.00 | 0.00 | 0.00 | sold off | -100 | ||
| LEN | lennar corp | 0.00 | 0.00 | 0.00 | sold off | -100 | ||
| LYFT | lyft inc | 2.69 | 80,101 | 1,762,780 | added | 49.19 | ||
| M | macys inc | 0.00 | 0.00 | 0.00 | sold off | -100 | ||
| MODG | topgolf callaway brands corp | 4.70 | 324,170 | 3,079,620 | added | 1.61 | ||