Latest Prentice Capital Management, LP Stock Portfolio

$52.85Million | No. of Holdings #16

Prentice Capital Management, LP Performance

2026 Q2+16.44%

YTD-5.12%

2025+4.94%

About Prentice Capital Management, LP and 13F Hedge Fund Stock Holdings

On 2026-08-14, the fund reported it's updated stock portfolio. In the 13F Holdings report, Prentice Capital Management, LP reported an equity portfolio of $52.9 Millions as of 30 Jun, 2026. <br><br> The top stock holdings of Prentice Capital Management, LP are OPEN, NN, JBLU. The fund has invested 17.7% of it's portfolio in OPENDOOR TECHNOLOGIES INC and 14.8% of portfolio in NEXTNAV INC. <br><br> The fund managers got completely rid off CALLAWAY GOLF GO (MODG), AMERICAN AIRLINES GROUP INC (AAL) and GOPRO INC (GPRO) stocks. They significantly reduced their stock positions in HYDROFARMS HLDGS GROUP INC (HYFM), GROWGENERATION CORP (GRWG) and SNAP INC (SNAP). The fund showed a lot of confidence in some stocks as they added substantially to BUMBLE INC (BMBL), CAMPING WORLD HLDGS INC (CWH) and FERMI INC.

Prentice Capital Management, LP Equity Portfolio Value

Last Reported on: 14 Aug, 2026

$52.85Million

as of Aug 14, 2026

Prentice Capital Management, LP Annual Return Estimates Vs S&P 500

Our best estimate is that Prentice Capital Management, LP made a return of 16.44% in the last quarter. In trailing 12 months, it's portfolio return was -11.82%.

Performance
S&P 500

New Buys

No new stocks were added by Prentice Capital Management, LP

Additions

Ticker	% Inc.
bumble inc	1,580
camping world hldgs inc	206
fermi inc	64.14
jetblue awys corp	46.81
peloton interactive inc	27.6
opendoor technologies inc	26.08
frontier group hldgs inc	18.3
newell brands inc	5.05

Additions to existing portfolio by Prentice Capital Management, LP

Reductions

Ticker	% Reduced
hydrofarms hldgs group inc	-67.59
growgeneration corp	-37.17
snap inc	-34.22

Prentice Capital Management, LP reduced stake in above stock

Sold off

Ticker	$ Sold
gopro inc	-1,385,020
coty inc	-819,283
callaway golf go	-2,018,300
american airlines group inc	-1,501,340
groupon inc	-1,000,650
oatly group ab	-217,635

Prentice Capital Management, LP got rid off the above stocks

Sector Distribution

Prentice Capital Management, LP has about 23.5% of it's holdings in Industrials sector.

Industrials
Technology
Real Estate
Consumer Cyclical
Communication Services
Others
Consumer Defensive

Sector	%
Industrials	23.5
Technology	19.5
Real Estate	18.3
Consumer Cyclical	16.8
Communication Services	12.1
Others	8.3
Consumer Defensive	1.4

Market Cap. Distribution

Prentice Capital Management, LP has about 0% of it's portfolio invested in the large-cap and mega-cap stocks.

MID-CAP
SMALL-CAP
UNALLOCATED

Category	%
MID-CAP	56.3
SMALL-CAP	34.9
UNALLOCATED	8.3

Stocks belong to which Index?

About 67.5% of the stocks held by Prentice Capital Management, LP either belong to S&P 500 or RUSSELL 2000 index.

RUSSELL 2000
Others

Index	%
RUSSELL 2000	67.5
Others	32.5

Top 5 Winners (%)		%
ULCC	frontier group hldgs inc	104.5 %
NWL	newell brands inc	75.7 %
	fermi inc	41.1 %
PTON	peloton interactive inc	32.4 %
GRWG	growgeneration corp	28.1 %

Top 5 Winners ($)		$
ULCC	frontier group hldgs inc	2.5 M
JBLU	jetblue awys corp	1.4 M
PTON	peloton interactive inc	1.3 M
	fermi inc	1.2 M
NN	nextnav inc	0.8 M

Top 5 Losers (%)		%
OPEN	opendoor technologies inc	-18.1 %
HYFM	hydrofarms hldgs group inc	-11.1 %
SNAP	snap inc	-2.9 %
OPEN	opendoor technologies inc	-1.1 %
BMBL	bumble inc	-0.8 %

Top 5 Losers ($)		$
SNAP	snap inc	-0.3 M
OPEN	opendoor technologies inc	-0.1 M
BMBL	bumble inc	0.0 M
HYFM	hydrofarms hldgs group inc	0.0 M
OPEN	opendoor technologies inc	0.0 M

Prentice Capital Management, LP Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Prentice Capital Management, LP

Prentice Capital Management, LP has 16 stocks in it's portfolio. About 94.8% of the portfolio is in top 10 stocks. SNAP proved to be the most loss making stock for the portfolio. ULCC was the most profitable stock for Prentice Capital Management, LP last quarter.

$51.13MTotal Value

22.00Positions

14 Aug, 2026Last Reported

Current holdings of Current Stock Holdings of Prentice Capital Management, LP, last reported on 14 Aug, 2026. Select a row with a linked ticker to view its historical trend.
Holdingsorted ascending	% Portfolio	Shares Held	$ Value	% Change
AAL American Airlines Group Inc American Airlines Group IncAAL Prentice Capital Management, LP's holding in American Airlines Group Inc over time	0%	0.00	$0.00 0%	decreased 100 percentsold off

BMBL Bumble Inc Bumble IncBMBL Prentice Capital Management, LP's holding in Bumble Inc over time	1.37%	226,649	$725.3K 1.37%	increased 1580.38 percentadded

COTY Coty Inc Coty IncCOTY Prentice Capital Management, LP's holding in Coty Inc over time	0%	0.00	$0.00 0%	decreased 100 percentsold off

CWH Camping World Hldgs Inc Camping World Hldgs IncCWH Prentice Capital Management, LP's holding in Camping World Hldgs Inc over time	5.47%	379,245	$2.89M 5.47%	increased 206.04 percentadded

GPRO Gopro Inc Gopro IncGPRO Prentice Capital Management, LP's holding in Gopro Inc over time	0%	0.00	$0.00 0%	decreased 100 percentsold off

GRPN Groupon Inc Groupon IncGRPN Prentice Capital Management, LP's holding in Groupon Inc over time	0%	0.00	$0.00 0%	decreased 100 percentsold off

GRWG Growgeneration Corp Growgeneration CorpGRWG Prentice Capital Management, LP's holding in Growgeneration Corp over time	0.48%	172,204	$254.9K 0.48%	decreased 37.17 percentreduced

HEAR Turtle Beach Corp Turtle Beach CorpHEAR Prentice Capital Management, LP's holding in Turtle Beach Corp over time	2.69%	114,293	$1.42M 2.69%	increased 1.29 percentadded

HYFM Hydrofarms Hldgs Group Inc Hydrofarms Hldgs Group IncHYFM Prentice Capital Management, LP's holding in Hydrofarms Hldgs Group Inc over time	0.02%	14,736	$12.5K 0.02%	decreased 67.59 percentreduced

JBLU Jetblue Awys Corp Jetblue Awys CorpJBLU Prentice Capital Management, LP's holding in Jetblue Awys Corp over time	13.32%	1,228,770	$7.04M 13.32%	increased 46.81 percentadded

MODG Callaway Golf Go Callaway Golf Go MODG Prentice Capital Management, LP's holding in Callaway Golf Go over time	0%	0.00	$0.00 0%	decreased 100 percentsold off

NN Nextnav Inc Nextnav IncNN Prentice Capital Management, LP's holding in Nextnav Inc over time	14.83%	439,735	$7.84M 14.83%	increased 2.78 percentadded

NWL Newell Brands Inc Newell Brands IncNWL Prentice Capital Management, LP's holding in Newell Brands Inc over time	1.4%	120,223	$738.2K 1.4%	increased 5.05 percentadded

OPEN Opendoor Technologies Inc Opendoor Technologies IncOPEN Prentice Capital Management, LP's holding in Opendoor Technologies Inc over time	17.67%	2,021,250	$9.34M 17.67%	increased 26.08 percentadded

OPEN Opendoor Technologies Inc Opendoor Technologies IncOPEN Prentice Capital Management, LP's holding in Opendoor Technologies Inc over time	0.01%	12,970	$6.4K 0.01%	unchanged 0 percentunchanged

OPEN Opendoor Technologies Inc Opendoor Technologies IncOPEN Prentice Capital Management, LP's holding in Opendoor Technologies Inc over time	0.01%	12,970	$3.7K 0.01%	unchanged 0 percentunchanged

OPEN Opendoor Technologies Inc Opendoor Technologies IncOPEN Prentice Capital Management, LP's holding in Opendoor Technologies Inc over time	0.01%	12,970	$3.1K 0.01%	unchanged 0 percentunchanged

OTLY Oatly Group Ab Oatly Group Ab OTLY Prentice Capital Management, LP's holding in Oatly Group Ab over time	0%	0.00	$0.00 0%	decreased 100 percentsold off

PTON Peloton Interactive Inc Peloton Interactive IncPTON Prentice Capital Management, LP's holding in Peloton Interactive Inc over time	10.29%	920,066	$5.44M 10.29%	increased 27.6 percentadded

SNAP Snap Inc Snap IncSNAP Prentice Capital Management, LP's holding in Snap Inc over time	11.74%	1,397,910	$6.21M 11.74%	decreased 34.22 percentreduced