Latest Prentice Capital Management, LP Stock Portfolio

Prentice Capital Management, LP Performance:

2025 Q2: 23.28%YTD: 14.19%2024: 20.87%

Performance for 2025 Q2 is 23.28%, and YTD is 14.19%, and 2024 is 20.87%.

About Prentice Capital Management, LP and 13F Hedge Fund Stock Holdings

In it's latest 13F Holdings report, Prentice Capital Management, LP reported an equity portfolio of $60 Millions as of 30 Jun, 2025.

The top stock holdings of Prentice Capital Management, LP are GRPN, SNAP, NN. The fund has invested 16.1% of it's portfolio in GROUPON INC and 12.1% of portfolio in SNAP INC.

The fund managers got completely rid off WAYFAIR INC (W), BOEING CO (BA) and AMERICAN AIRLS GROUP INC (AAL) stocks. They significantly reduced their stock positions in GROUPON INC (GRPN), LYFT INC (LYFT) and ADVANTAGE SOLUTIONS INC (ADV). Prentice Capital Management, LP opened new stock positions in LENNAR CORP (LEN), COTY INC (COTY) and KB HOME (KBH). The fund showed a lot of confidence in some stocks as they added substantially to TURTLE BEACH CORP (HEAR), PENN ENTERTAINMENT INC (PENN) and VICTORIAS SECRET AND CO (VSCO).

Prentice Capital Management, LP Annual Return Estimates Vs S&P 500

Our best estimate is that Prentice Capital Management, LP made a return of 23.28% in the last quarter. In trailing 12 months, it's portfolio return was 38.15%.

New Buys

Ticker	$ Bought
lennar corp	2,765,250
coty inc	1,859,640
kb home	1,324,250
harley davidson inc	1,179,530
macys inc	1,079,450
united nat foods inc	905,500
lauder estee cos inc	808,000
sonos inc	656,167

New stocks bought by Prentice Capital Management, LP

Additions

Ticker	% Inc.
turtle beach corp	131
penn entertainment inc	73.79
victorias secret and co	33.99
nextnav inc	31.11
snap inc	21.16
gopro inc	18.48
american eagle outfitters in	3.65
bumble inc	2.15

Additions to existing portfolio by Prentice Capital Management, LP

Reductions

Ticker	% Reduced
groupon inc	-57.5
lyft inc	-52.75
advantage solutions inc	-17.28
peloton interactive inc	-16.6
advisorshares tr	-12.94
jetblue awys corp	-8.89
growgeneration corp	-0.67
sofi technologies inc	-0.42

Prentice Capital Management, LP reduced stake in above stock

Sold off

Ticker	$ Sold
american airls group inc	-2,110,000
wayfair inc	-4,804,500
boeing co	-3,236,700
sleep number corp	-109,600
national vision hldgs inc	-144,363
deckers outdoor corp	-1,118,100
abercrombie & fitch co	-453,638

Prentice Capital Management, LP got rid off the above stocks

Sector Distribution

Prentice Capital Management, LP has about 28.3% of it's holdings in Communication Services sector.

Sector	%
Communication Services	28.3
Technology	23.3
Consumer Cyclical	21.7
Consumer Defensive	9.3
Financial Services	6
Industrials	5.9
Others	4.9

Market Cap. Distribution

Prentice Capital Management, LP has about 18% of it's portfolio invested in the large-cap and mega-cap stocks.

Category	%
SMALL-CAP	52.7
MID-CAP	20.6
LARGE-CAP	18
UNALLOCATED	4.9
MICRO-CAP	3.5

Stocks belong to which Index?

About 47.7% of the stocks held by Prentice Capital Management, LP either belong to S&P 500 or RUSSELL 2000 index.

Index	%
Others	52.4
RUSSELL 2000	41.7
S&P 500	6

Top 5 Winners (%)		%
HYFM	hydrofarms hldgs group inc	97.9 %
GRPN	groupon inc	78.2 %
SOFI	sofi technologies inc	56.6 %
BMBL	bumble inc	50.2 %
LYFT	lyft inc	32.8 %

Top 5 Winners ($)		$
GRPN	groupon inc	10.0 M
BMBL	bumble inc	1.3 M
SOFI	sofi technologies inc	1.3 M
NN	nextnav inc	1.0 M
LYFT	lyft inc	0.4 M

Top 5 Losers (%)		%
AEO	american eagle outfitters in	-16.7 %
GRWG	growgeneration corp	-13.4 %
ADV	advantage solutions inc	-12.6 %
JBLU	jetblue awys corp	-12.2 %
VSCO	victorias secret and co	-0.2 %

Top 5 Losers ($)		$
JBLU	jetblue awys corp	-0.5 M
AEO	american eagle outfitters in	-0.2 M
GRWG	growgeneration corp	0.0 M
SNAP	snap inc	0.0 M
ADV	advantage solutions inc	0.0 M

Prentice Capital Management, LP Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Prentice Capital Management, LP

Prentice Capital Management, LP has 31 stocks in it's portfolio. About 75.8% of the portfolio is in top 10 stocks. JBLU proved to be the most loss making stock for the portfolio. GRPN was the most profitable stock for Prentice Capital Management, LP last quarter.

Last Reported on: 14 Aug, 2025

	Ticker	Namesorted descending	% Portfolio	Shares Held	$ Value	Type	% Change
	GRPN	groupon inc	16.14	289,612	9,687,520	reduced	-57.5
Historical Trend of GROUPON INC Position Held By Prentice Capital Management, LP What % of Portfolio is GRPN?: Number of GRPN shares held: Change in No. of Shares Held:
	SNAP	snap inc	12.06	833,145	7,240,030	added	21.16

	NN	nextnav inc	10.94	432,022	6,566,730	added	31.11

	BMBL	bumble inc	6.59	600,150	3,954,990	added	2.15

	PTON	peloton interactive inc	6.58	569,362	3,951,370	reduced	-16.6

	SOFI	sofi technologies inc	6.03	198,752	3,619,270	reduced	-0.42

	JBLU	jetblue awys corp	5.17	733,469	3,102,570	reduced	-8.89

	LEN	lennar corp	4.61	25,000	2,765,250	new

	MODG	topgolf callaway brands corp	4.28	319,044	2,568,300	reduced	-0.1

	HLF	herbalife ltd	3.35	232,885	2,007,470	reduced	-0.25

	COTY	coty inc	3.10	399,923	1,859,640	new

	KBH	kb home	2.21	25,000	1,324,250	new

	HEAR	turtle beach corp	2.05	88,785	1,227,900	added	131

	HOG	harley davidson inc	1.97	49,980	1,179,530	new

	M	macys inc	1.80	92,577	1,079,450	new

	AEO	american eagle outfitters in	1.77	110,735	1,065,270	added	3.65

	PENN	penn entertainment inc	1.75	58,791	1,050,600	added	73.79

	UNFI	united nat foods inc	1.51	38,846	905,500	new

	LYFT	lyft inc	1.41	53,692	846,186	reduced	-52.75

	EL	lauder estee cos inc	1.35	10,000	808,000	new