Latest Prentice Capital Management, LP Stock Portfolio

Prentice Capital Management, LP Performance:

2025 Q4: -7.68%YTD: 4.94%2024: 13.77%

Performance for 2025 Q4 is -7.68%, and YTD is 4.94%, and 2024 is 13.77%.

About Prentice Capital Management, LP and 13F Hedge Fund Stock Holdings

On 2026-02-17, the fund reported it's updated stock portfolio. In the 13F Holdings report, Prentice Capital Management, LP reported an equity portfolio of $63.5 Millions as of 31 Dec, 2025.

The top stock holdings of Prentice Capital Management, LP are SNAP, GRPN, NN. The fund has invested 13.9% of it's portfolio in SNAP INC and 13.8% of portfolio in GROUPON INC.

The fund managers got completely rid off COMPASS INC (COMP) and LYFT INC (LYFT) stocks. They significantly reduced their stock positions in TOPGOLF CALLAWAY BRANDS CORP (MODG), HERBALIFE LTD (HLF) and JETBLUE AWYS CORP (JBLU). Prentice Capital Management, LP opened new stock positions in OPENDOOR TECHNOLOGIES INC (OPEN), STARBUCKS CORP (SBUX) and RH (RH). The fund showed a lot of confidence in some stocks as they added substantially to GOPRO INC (GPRO), GROWGENERATION CORP (GRWG) and COTY INC (COTY).

Prentice Capital Management, LP Annual Return Estimates Vs S&P 500

Our best estimate is that Prentice Capital Management, LP made a return of -7.68% in the last quarter. In trailing 12 months, it's portfolio return was 4.94%.

Performance
S&P 500

New Buys

Ticker	$ Bought
opendoor technologies inc	3,223,880
starbucks corp	2,105,250
rh	1,164,480
newell brands inc	797,713
camping world hldgs inc	781,017
opendoor technologies inc	18,421
opendoor technologies inc	5,180

New stocks bought by Prentice Capital Management, LP

Additions

Ticker	% Inc.
gopro inc	66.9
growgeneration corp	65.73
coty inc	62.96
groupon inc	40.63
childrens pl inc new	21.54
nextnav inc	14.69

Additions to existing portfolio by Prentice Capital Management, LP

Reductions

Ticker	% Reduced
topgolf callaway brands corp	-39.5
herbalife ltd	-36.19
jetblue awys corp	-34.76
peloton interactive inc	-27.05
bumble inc	-12.84
snap inc	-7.34
hydrofarms hldgs group inc	-6.15
oatly group ab	-1.38

Prentice Capital Management, LP reduced stake in above stock

Sold off

Ticker	$ Sold
compass inc	-2,787,160
lyft inc	-1,762,780

Prentice Capital Management, LP got rid off the above stocks

Sector Distribution

Prentice Capital Management, LP has about 28.6% of it's holdings in Communication Services sector.

Sector	%
Communication Services	28.6
Technology	23.6
Industrials	15.1
Consumer Cyclical	13.3
Consumer Defensive	10
Real Estate	5.3
Others	4.1

Market Cap. Distribution

Prentice Capital Management, LP has about 3.4% of it's portfolio invested in the large-cap and mega-cap stocks.

Category	%
MID-CAP	51.7
SMALL-CAP	29.7
MICRO-CAP	11
UNALLOCATED	4.1
LARGE-CAP	3.4

Stocks belong to which Index?

About 56.6% of the stocks held by Prentice Capital Management, LP either belong to S&P 500 or RUSSELL 2000 index.

Index	%
RUSSELL 2000	53.2
Others	43.3
S&P 500	3.4

Top 5 Winners (%)		%
HLF	herbalife ltd	43.2 %
MODG	topgolf callaway brands corp	18.3 %
NN	nextnav inc	15.2 %
ULCC	frontier group hldgs inc	6.7 %
SNAP	snap inc	4.5 %

Top 5 Winners ($)		$
NN	nextnav inc	1.1 M
HLF	herbalife ltd	0.9 M
MODG	topgolf callaway brands corp	0.6 M
SNAP	snap inc	0.4 M
ULCC	frontier group hldgs inc	0.2 M

Top 5 Losers (%)		%
HYFM	hydrofarms hldgs group inc	-52.4 %
BMBL	bumble inc	-38.7 %
PLCE	childrens pl inc new	-33.8 %
OTLY	oatly group ab	-33.8 %
GPRO	gopro inc	-28.7 %

Top 5 Losers ($)		$
GRPN	groupon inc	-2.4 M
PTON	peloton interactive inc	-1.9 M
BMBL	bumble inc	-1.4 M
GPRO	gopro inc	-1.1 M
COTY	coty inc	-0.9 M

Prentice Capital Management, LP Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Prentice Capital Management, LP

Prentice Capital Management, LP has 23 stocks in it's portfolio. About 79.3% of the portfolio is in top 10 stocks. GRPN proved to be the most loss making stock for the portfolio. NN was the most profitable stock for Prentice Capital Management, LP last quarter.

Last Reported on: 17 Feb, 2026

Ticker	Namesorted ascending	% Portfolio	Shares Held	$ Value	Type	% Change
BMBL	bumble inc	2.87	510,579	1,822,770	reduced	-12.84

COMP	compass inc	0.00	0.00	0.00	sold off	-100

COTY	coty inc	5.35	1,102,690	3,396,280	added	62.96

CWH	camping world hldgs inc	1.23	80,269	781,017	new

GPRO	gopro inc	4.22	1,897,870	2,676,000	added	66.9

GRPN	groupon inc	13.80	497,503	8,761,030	added	40.63

GRWG	growgeneration corp	0.65	274,097	411,145	added	65.73

HEAR	turtle beach corp	2.49	112,836	1,583,090	unchanged	0.00

HLF	herbalife ltd	3.13	154,209	1,987,750	reduced	-36.19

HYFM	hydrofarms hldgs group inc	0.11	45,469	68,658	reduced	-6.15

JBLU	jetblue awys corp	10.65	1,485,120	6,757,290	reduced	-34.76

LYFT	lyft inc	0.00	0.00	0.00	sold off	-100

MODG	topgolf callaway brands corp	3.61	196,111	2,288,620	reduced	-39.5

NN	nextnav inc	13.31	507,792	8,449,660	added	14.69

NWL	newell brands inc	1.26	214,439	797,713	new

OPEN	opendoor technologies inc	5.08	552,981	3,223,880	new

OPEN	opendoor technologies inc	0.03	25,940	18,421	new

OPEN	opendoor technologies inc	0.01	12,970	5,180	new

OTLY	oatly group ab	0.36	21,463	229,439	reduced	-1.38

PLCE	childrens pl inc new	0.44	70,124	279,094	added	21.54