Latest Holland Advisory Services, Inc. Stock Portfolio

Holland Advisory Services, Inc. Performance:

2025 Q2: 7.19%YTD: 3.87%2024: -2.57%

Performance for 2025 Q2 is 7.19%, and YTD is 3.87%, and 2024 is -2.57%.

About Holland Advisory Services, Inc. and 13F Hedge Fund Stock Holdings

Holland Advisory Services, Inc. is a hedge fund based in ORMOND BEACH, FL. On 27-Mar-2023, the fund reported that it had an AUM (Regulated Assets under Management) of $185.1 Millions. In it's latest 13F Holdings report, Holland Advisory Services, Inc. reported an equity portfolio of $68.5 Millions as of 30 Jun, 2025.

The top stock holdings of Holland Advisory Services, Inc. are IJR, IJR, IJR. The fund has invested 30.3% of it's portfolio in ISHARES TR and 24.1% of portfolio in ISHARES TR.

The fund managers got completely rid off PACER FDS TR (AFTY), FISERV INC and ONEOK INC NEW (OKE) stocks. They significantly reduced their stock positions in EXXON MOBIL CORP (XOM), INTERNATIONAL BUSINESS MACHS (IBM) and VANGUARD INDEX FDS (VB). Holland Advisory Services, Inc. opened new stock positions in PINNACLE WEST CAP CORP (PNW), 3M CO (MMM) and BANK AMERICA CORP (BAC). The fund showed a lot of confidence in some stocks as they added substantially to CHEVRON CORP NEW (CVX), MICROSOFT CORP (MSFT) and ISHARES TR (IJR).

Holland Advisory Services, Inc. Annual Return Estimates Vs S&P 500

Our best estimate is that Holland Advisory Services, Inc. made a return of 7.19% in the last quarter. In trailing 12 months, it's portfolio return was 8.63%.

New Buys

Ticker	$ Bought
pinnacle west cap corp	266,263
3m co	241,469
bank america corp	208,029

New stocks bought by Holland Advisory Services, Inc.

Additions

Ticker	% Inc.
chevron corp new	123
microsoft corp	20.19
ishares tr	18.72
invesco qqq tr	10.26
ishares tr	3.28
dell technologies inc	0.9
ishares tr	0.39
ishares tr	0.39

Additions to existing portfolio by Holland Advisory Services, Inc.

Reductions

Ticker	% Reduced
exxon mobil corp	-10.21
international business machs	-6.64
vanguard index fds	-1.13
ishares tr	-0.75
ishares tr	-0.32
carnival corp	-0.11

Holland Advisory Services, Inc. reduced stake in above stock

Sold off

Ticker	$ Sold
pacer fds tr	-3,395,400
pacer fds tr	-820,180
oneok inc new	-223,767
fiserv inc	-223,856

Holland Advisory Services, Inc. got rid off the above stocks

Sector Distribution

Holland Advisory Services, Inc. has about 78.4% of it's holdings in Others sector.

Sector	%
Others	78.4
Technology	6.6
Consumer Defensive	5.3
Financial Services	3.5
Consumer Cyclical	1.6
Energy	1.4
Industrials	1.3
Healthcare	1.1

Market Cap. Distribution

Holland Advisory Services, Inc. has about 21.7% of it's portfolio invested in the large-cap and mega-cap stocks.

Category	%
UNALLOCATED	78.4
MEGA-CAP	11.2
LARGE-CAP	10.5

Stocks belong to which Index?

About 21.5% of the stocks held by Holland Advisory Services, Inc. either belong to S&P 500 or RUSSELL 2000 index.

Index	%
Others	78.5
S&P 500	21.5

Top 5 Winners (%)		%
NVDA	nvidia corporation	45.8 %
CCL	carnival corp	44.0 %
DELL	dell technologies inc	34.3 %
MSFT	microsoft corp	28.2 %
DIS	disney walt co	25.6 %

Top 5 Winners ($)		$
IJR	ishares tr	2.0 M
IJR	ishares tr	1.0 M
IJR	ishares tr	0.4 M
MSFT	microsoft corp	0.3 M
IJR	ishares tr	0.2 M

Top 5 Losers (%)		%
BRO	brown & brown inc	-10.9 %
AMGN	amgen inc	-10.4 %
XOM	exxon mobil corp	-9.4 %
JNJ	johnson & johnson	-7.9 %
AAPL	apple inc	-7.6 %

Top 5 Losers ($)		$
AAPL	apple inc	-0.1 M
BRO	brown & brown inc	-0.1 M
XOM	exxon mobil corp	-0.1 M
MCD	mcdonalds corp	-0.1 M
AMGN	amgen inc	0.0 M

Holland Advisory Services, Inc. Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Holland Advisory Services, Inc.

Holland Advisory Services, Inc. has 42 stocks in it's portfolio. About 81.1% of the portfolio is in top 10 stocks. AAPL proved to be the most loss making stock for the portfolio. IJR was the most profitable stock for Holland Advisory Services, Inc. last quarter.

Last Reported on: 16 Jul, 2025

	Ticker	Namesorted descending	% Portfolio	Shares Held	$ Value	Type	% Change
	IJR	ishares tr	30.31	33,430	20,756,700	added	0.11
Historical Trend of ISHARES TR Position Held By Holland Advisory Services, Inc. What % of Portfolio is IJR?: Number of IJR shares held: Change in No. of Shares Held:
	IJR	ishares tr	24.15	266,583	16,533,500	reduced	-0.32

	IJR	ishares tr	11.83	74,144	8,103,180	added	18.72

	VB	vanguard index fds	3.48	7,851	2,386,290	reduced	-1.13

	AAPL	apple inc	2.36	7,875	1,615,690	added	0.34

	MSFT	microsoft corp	2.26	3,108	1,545,900	added	20.19

	PM	philip morris intl inc	2.02	7,612	1,386,350	added	0.09

	IJR	ishares tr	1.81	8,915	1,236,340	reduced	-0.75

	JPM	jpmorgan chase & co.	1.57	3,721	1,078,780	added	0.05

	IBCE	ishares tr	1.34	10,961	915,031	added	3.28

	BRO	brown & brown inc	1.20	7,381	818,353	added	0.11

	MCD	mcdonalds corp	1.07	2,508	732,863	unchanged	0.00

	WMT	walmart inc	1.00	7,030	687,410	added	0.01

	PG	procter and gamble co	0.87	3,736	595,268	added	0.03

	QQQ	invesco qqq tr	0.87	1,075	593,013	added	10.26

	XOM	exxon mobil corp	0.83	5,250	565,962	reduced	-10.21

	VB	vanguard index fds	0.78	3,008	531,699	unchanged	0.00

	MDLZ	mondelez intl inc	0.76	7,666	516,971	added	0.16

	MO	altria group inc	0.66	7,710	452,065	unchanged	0.00

	IJR	ishares tr	0.66	4,080	449,238	added	0.1