Latest Holland Advisory Services, Inc. Stock Portfolio

Holland Advisory Services, Inc. Performance:

2025 Q4: 1.33%YTD: 12.11%2024: -13.74%

Performance for 2025 Q4 is 1.33%, and YTD is 12.11%, and 2024 is -13.74%.

About Holland Advisory Services, Inc. and 13F Hedge Fund Stock Holdings

Holland Advisory Services, Inc. is a hedge fund based in ORMOND BEACH, FL. On 27-Mar-2023, the fund reported that it had an AUM (Regulated Assets under Management) of $185.1 Millions. In it's latest 13F Holdings report, Holland Advisory Services, Inc. reported an equity portfolio of $74.1 Millions as of 31 Dec, 2025.

The top stock holdings of Holland Advisory Services, Inc. are IJR, IJR, IJR. The fund has invested 30.4% of it's portfolio in ISHARES TR and 23.9% of portfolio in ISHARES TR.

The fund managers got completely rid off INVESCO QQQ TR (QQQ), HOME DEPOT INC (HD) and ONEOK INC NEW (OKE) stocks. They significantly reduced their stock positions in ISHARES TR (IJR), CARNIVAL CORP (CCL) and EXXON MOBIL CORP (XOM). Holland Advisory Services, Inc. opened new stock positions in MERCK & CO INC (MRK), SPDR DOW JONES INDL AVERAGE (DIA) and BARRICK MNG CORP. The fund showed a lot of confidence in some stocks as they added substantially to SOUTHERN CO (SO), AMGEN INC (AMGN) and ISHARES TR (IJR).

Holland Advisory Services, Inc. Annual Return Estimates Vs S&P 500

Our best estimate is that Holland Advisory Services, Inc. made a return of 1.33% in the last quarter. In trailing 12 months, it's portfolio return was 12.11%.

Performance
S&P 500

New Buys

Ticker	$ Bought
merck & co inc	248,450
spdr dow jones indl average	205,058
barrick mng corp	202,561

New stocks bought by Holland Advisory Services, Inc.

Additions

Ticker	% Inc.
southern co	8.52
amgen inc	4.48
ishares tr	3.84
cisco sys inc	1.93
ishares tr	1.9
ishares tr	1.19
ishares tr	1.02
vanguard index fds	0.43

Additions to existing portfolio by Holland Advisory Services, Inc.

Reductions

Ticker	% Reduced
ishares tr	-10.37
carnival corp	-6.67
exxon mobil corp	-6.57
international business machs	-6.17
brown & brown inc	-4.42
jpmorgan chase & co.	-3.33
chevron corp new	-3.17
apple inc	-1.26

Holland Advisory Services, Inc. reduced stake in above stock

Sold off

Ticker	$ Sold
oneok inc new	-202,178
invesco qqq tr	-645,398
home depot inc	-219,867

Holland Advisory Services, Inc. got rid off the above stocks

Sector Distribution

Holland Advisory Services, Inc. has about 78.6% of it's holdings in Others sector.

Sector	%
Others	78.6
Technology	6.9
Consumer Defensive	4.6
Financial Services	3
Healthcare	1.6
Industrials	1.5
Consumer Cyclical	1.5
Energy	1.3

Market Cap. Distribution

Holland Advisory Services, Inc. has about 21.5% of it's portfolio invested in the large-cap and mega-cap stocks.

Category	%
UNALLOCATED	78.6
MEGA-CAP	11.9
LARGE-CAP	9.6

Stocks belong to which Index?

About 21.2% of the stocks held by Holland Advisory Services, Inc. either belong to S&P 500 or RUSSELL 2000 index.

Index	%
Others	78.8
S&P 500	21.2

Top 5 Winners (%)		%
CAT	caterpillar inc	20.1 %
AMGN	amgen inc	15.6 %
CSCO	cisco sys inc	12.4 %
JNJ	johnson & johnson	11.6 %
WMT	walmart inc	8.1 %

Top 5 Winners ($)		$
IJR	ishares tr	0.5 M
IJR	ishares tr	0.2 M
AAPL	apple inc	0.1 M
IJR	ishares tr	0.1 M
CAT	caterpillar inc	0.1 M

Top 5 Losers (%)		%
BRO	brown & brown inc	-14.7 %
MDLZ	mondelez intl inc	-13.8 %
MO	altria group inc	-12.7 %
DELL	dell technologies inc	-11.2 %
SO	southern co	-7.7 %

Top 5 Losers ($)		$
MSFT	microsoft corp	-0.1 M
BRO	brown & brown inc	-0.1 M
MDLZ	mondelez intl inc	-0.1 M
MO	altria group inc	-0.1 M
IJR	ishares tr	0.0 M

Holland Advisory Services, Inc. Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Holland Advisory Services, Inc.

Holland Advisory Services, Inc. has 45 stocks in it's portfolio. About 81.8% of the portfolio is in top 10 stocks. MSFT proved to be the most loss making stock for the portfolio. IJR was the most profitable stock for Holland Advisory Services, Inc. last quarter.

Last Reported on: 12 Jan, 2026

Ticker	Namesorted ascending	% Portfolio	Shares Held	$ Value	Type	% Change
AAPL	apple inc	2.81	7,650	2,079,630	reduced	-1.26

AMGN	amgen inc	0.65	1,469	480,826	added	4.48

BAC	bank america corp	0.33	4,403	242,183	added	0.07

BRO	brown & brown inc	0.76	7,064	563,035	reduced	-4.42

CAT	caterpillar inc	0.67	864	495,232	unchanged	0.00

CCL	carnival corp	0.43	10,391	317,334	reduced	-6.67

CMCSA	comcast corp new	0.30	7,410	221,483	added	0.01

CSCO	cisco sys inc	0.44	4,284	329,964	added	1.93

CVX	chevron corp new	0.54	2,627	400,334	reduced	-3.17

DELL	dell technologies inc	0.48	2,821	355,135	reduced	-0.04

DIA	spdr dow jones indl average	0.28	427	205,058	new

DIS	disney walt co	0.39	2,543	289,349	unchanged	0.00

HD	home depot inc	0.00	0.00	0.00	sold off	-100

HUBB	hubbell inc	0.46	767	340,512	unchanged	0.00

IBCE	ishares tr	1.34	11,073	990,585	added	1.02

IBM	international business machs	0.47	1,170	346,485	reduced	-6.17

IJR	ishares tr	30.36	32,849	22,499,500	added	1.19

IJR	ishares tr	23.85	267,813	17,675,700	added	1.9

IJR	ishares tr	12.94	79,787	9,588,860	added	3.84

IJR	ishares tr	1.63	8,822	1,208,030	reduced	-0.56