Latest Holland Advisory Services, Inc. Stock Portfolio

Holland Advisory Services, Inc. Performance:

2026 Q1: -0.57%YTD: -0.57%2025: 12.51%

Performance for 2026 Q1 is -0.57%, and YTD is -0.57%, and 2025 is 12.51%.

About Holland Advisory Services, Inc. and 13F Hedge Fund Stock Holdings

Holland Advisory Services, Inc. is a hedge fund based in Ormond Beach, FL. On 2026-04-07, the fund reported it's updated stock portfolio. In the 13F Holdings report, Holland Advisory Services, Inc. reported an equity portfolio of $74.6 Millions as of 31 Mar, 2026.

The top stock holdings of Holland Advisory Services, Inc. are IJR, IJR, IJR. The fund has invested 28.8% of it's portfolio in ISHARES TR and 24% of portfolio in ISHARES TR.

The fund managers got completely rid off SPDR DOW JONES INDL AVERAGE (DIA) and BARRICK MNG CORP stocks. They significantly reduced their stock positions in BROWN & BROWN INC (BRO), PHILIP MORRIS INTL INC (PM) and VANGUARD INDEX FDS (VB). Holland Advisory Services, Inc. opened new stock positions in FIDELITY WISE ORIGIN BITCOIN, TRAVELERS COMPANIES INC (TRV) and RIO TINTO PLC (RIO). The fund showed a lot of confidence in some stocks as they added substantially to JPMORGAN CHASE & CO (JPM), JOHNSON & JOHNSON (JNJ) and SOUTHERN CO (SO).

Holland Advisory Services, Inc. Annual Return Estimates Vs S&P 500

Our best estimate is that Holland Advisory Services, Inc. made a return of -0.57% in the last quarter. In trailing 12 months, it's portfolio return was 15.54%.

Performance
S&P 500

New Buys

Ticker	$ Bought
fidelity wise origin bitcoin	1,007,050
travelers companies inc	250,845
rio tinto plc	215,428
invesco qqq tr	205,026

New stocks bought by Holland Advisory Services, Inc.

Additions

Ticker	% Inc.
jpmorgan chase & co	7.31
johnson & johnson	3.41
southern co	1.06
international business machs	0.51
dell technologies inc	0.46
carnival corp	0.44
cisco sys inc	0.33
ishares tr	0.21

Additions to existing portfolio by Holland Advisory Services, Inc.

Reductions

Ticker	% Reduced
brown & brown inc	-9.02
philip morris intl inc	-7.85
vanguard index fds	-3.01
disney walt co	-1.93
ishares tr	-1.35
ishares tr	-1.17
mcdonalds corp	-0.56
walmart inc	-0.54

Holland Advisory Services, Inc. reduced stake in above stock

Sold off

Ticker	$ Sold
barrick mng corp	-202,561
spdr dow jones indl average	-205,058

Holland Advisory Services, Inc. got rid off the above stocks

Sector Distribution

Holland Advisory Services, Inc. has about 78.3% of it's holdings in Others sector.

Sector	%
Others	78.3
Technology	6.2
Consumer Defensive	4.7
Financial Services	3
Healthcare	1.9
Energy	1.8
Industrials	1.6
Consumer Cyclical	1.4

Market Cap. Distribution

Holland Advisory Services, Inc. has about 21.7% of it's portfolio invested in the large-cap and mega-cap stocks.

Category	%
UNALLOCATED	78.3
MEGA-CAP	16
LARGE-CAP	5.7

Stocks belong to which Index?

About 21.4% of the stocks held by Holland Advisory Services, Inc. either belong to S&P 500 or RUSSELL 2000 index.

Index	%
Others	78.6
S&P 500	21.4

Top 5 Winners (%)		%
XOM	exxon mobil corp	41.0 %
CVX	chevron corporation	35.8 %
DELL	dell technologies inc	30.3 %
CAT	caterpillar inc	23.5 %
JNJ	johnson & johnson	17.8 %

Top 5 Winners ($)		$
IJR	ishares tr	0.4 M
IJR	ishares tr	0.3 M
XOM	exxon mobil corp	0.2 M
CVX	chevron corporation	0.1 M
CAT	caterpillar inc	0.1 M

Top 5 Losers (%)		%
MSFT	microsoft corp	-23.4 %
IBM	international business machs	-18.1 %
BRO	brown & brown inc	-17.4 %
CCL	carnival corp	-15.2 %
DIS	disney walt co	-15.2 %

Top 5 Losers ($)		$
IJR	ishares tr	-1.0 M
MSFT	microsoft corp	-0.4 M
AAPL	apple inc	-0.1 M
VB	vanguard index fds	-0.1 M
JPM	jpmorgan chase & co	-0.1 M

Holland Advisory Services, Inc. Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Holland Advisory Services, Inc.

Holland Advisory Services, Inc. has 47 stocks in it's portfolio. About 79.4% of the portfolio is in top 10 stocks. IJR proved to be the most loss making stock for the portfolio. IJR was the most profitable stock for Holland Advisory Services, Inc. last quarter.

Last Reported on: 07 Apr, 2026

Ticker	Namesorted ascending	% Portfolio	Shares Held	$ Value	Type	% Change
AAPL	apple inc	2.60	7,652	1,941,900	added	0.03

AMGN	amgen inc	0.69	1,472	518,093	added	0.2

BAC	bank america corp	0.29	4,407	214,857	added	0.09

BRO	brown & brown inc	0.56	6,427	419,118	reduced	-9.02

CAT	caterpillar inc	0.82	865	612,583	added	0.12

CCL	carnival corp	0.36	10,437	270,122	added	0.44

CMCSA	comcast corp new	0.28	7,411	212,758	added	0.01

CSCO	cisco sys inc	0.45	4,298	333,506	added	0.33

CVX	chevron corporation	0.73	2,627	543,515	unchanged	0.00

DELL	dell technologies inc	0.62	2,834	465,115	added	0.46

DIA	spdr dow jones indl average	0.00	0.00	0.00	sold off	-100

DIS	disney walt co	0.32	2,494	240,350	reduced	-1.93

HUBB	hubbell inc	0.50	767	376,264	unchanged	0.00

IBCE	ishares tr	1.32	10,923	988,854	reduced	-1.35

IBM	international business machs	0.38	1,176	284,965	added	0.51

IJR	ishares tr	28.80	32,907	21,495,000	added	0.18

IJR	ishares tr	23.95	264,692	17,874,700	reduced	-1.17

IJR	ishares tr	13.22	79,384	9,868,240	reduced	-0.51

IJR	ishares tr	1.51	8,825	1,130,660	added	0.03

IJR	ishares tr	0.62	4,093	462,950	added	0.1