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Latest Willis Investment Counsel Stock Portfolio

$1.97Billion | No. of Holdings #128

Willis Investment Counsel Performance

2026 Q3+2.28%
YTD+11.24%
2025+4.39%

About Willis Investment Counsel and 13F Hedge Fund Stock Holdings

Willis Investment Counsel is a hedge fund based in Gainesville, GA. On 2026-10-20, the fund reported it's updated stock portfolio. In the 13F Holdings report, Willis Investment Counsel reported an equity portfolio of $2 Billions as of 30 Sep, 2026. <br><br> The top stock holdings of Willis Investment Counsel are CSCO, JNJ, MSFT. The fund has invested 4% of it's portfolio in CISCO SYSTEMS INC and 3.5% of portfolio in JOHNSON AND JOHNSON. <br><br> The fund managers got completely rid off QXO, INC (SSNT), XPONENTIAL FITNESS INC (XPOF) and WAL-MART STORES INC (WMT) stocks. They significantly reduced their stock positions in BHP BILLITON LTD (BHP), CLOROX CO DEL COM (CLX) and VALERO ENERGY CORP (VLO). Willis Investment Counsel opened new stock positions in INSTALLED BUILDING PRODUCTS, I (IBP), UNITED COMMNTY BANKS GA (UCBI) and FIRST CAROLINA FINL SVCS INC. The fund showed a lot of confidence in some stocks as they added substantially to INTUIT INC (INTU), BADGER METER, INC. (BMI) and ZEBRA TECHNOLOGIES CORPROATION (ZBRA).
Willis Investment Counsel Equity Portfolio Value
Last Reported on: 20 Oct, 2026
$1.97Billion
  as of Oct 20, 2026

Willis Investment Counsel Annual Return Estimates Vs S&P 500

Our best estimate is that Willis Investment Counsel made a return of 2.28% in the last quarter. In trailing 12 months, it's portfolio return was 11.77%.
  • Performance
  • S&P 500

New Buys

Ticker$ Bought
installed building products, i1,773,930
united commnty banks ga398,666
first carolina finl svcs inc334,695
vanguard bd index fds299,282
mckesson corp224,431
ishares s&p 500 index fund204,482
murphy oil corp200,093
New stocks bought by Willis Investment Counsel

Additions

Ticker% Inc.
intuit inc175
badger meter, inc.76.61
zebra technologies corproation48.71
jbt marel corp16.97
msc industrial11.91
qualys, inc.11.7
adobe systems inc10.71
hexcel corp10.65
Additions to existing portfolio by Willis Investment Counsel

Reductions

Ticker% Reduced
bhp billiton ltd-73.45
clorox co del com-62.71
valero energy corp-53.02
deere co-49.42
caterpillar inc del-44.27
par technology corp-27.94
mcdonalds corp com-27.46
intl business machines corp ib-25.33
Willis Investment Counsel reduced stake in above stock

Sold off

Ticker$ Sold
xponential fitness inc-207,600
qxo, inc-431,654
summit therapeutics-145,700
wal-mart stores inc-206,813
Willis Investment Counsel got rid off the above stocks

Sector Distribution

Willis Investment Counsel has about 26.1% of it's holdings in Technology sector.

  • Technology
  • Industrials
  • Healthcare
  • Financial Services
  • Others
  • Consumer Cyclical
  • Consumer Defensive
  • Communication Services
  • Energy
  • Utilities
Sector%
Technology26.1
Industrials19.1
Healthcare16.7
Financial Services8.3
Others8.2
Consumer Cyclical7.1
Consumer Defensive4.2
Communication Services4
Energy3.4
Utilities2.1

Market Cap. Distribution

Willis Investment Counsel has about 87.5% of it's portfolio invested in the large-cap and mega-cap stocks.

  • LARGE-CAP
  • MEGA-CAP
  • UNALLOCATED
  • MID-CAP
  • SMALL-CAP
Category%
LARGE-CAP57.8
MEGA-CAP29.7
UNALLOCATED8.2
MID-CAP3.1
SMALL-CAP1.2

Stocks belong to which Index?

About 89.2% of the stocks held by Willis Investment Counsel either belong to S&P 500 or RUSSELL 2000 index.

  • S&P 500
  • Others
  • RUSSELL 2000
Index%
S&P 50086.2
Others10.8
RUSSELL 20003
Top 5 Winners (%)%
PAYC
paycom software inc
69.5 %
ACN
accenture plc
46.6 %
MSFT
microsoft corp
36.9 %
VLO
valero energy corp
35.9 %
QLYS
qualys, inc.
33.6 %
Top 5 Winners ($)$
MSFT
microsoft corp
17.2 M
ACN
accenture plc
15.4 M
VLO
valero energy corp
9.7 M
PFE
pfizer inc
7.6 M
exxon mobil corp
6.5 M
Top 5 Losers (%)%
STRL
sterling construction
-40.3 %
GLW
corning inc
-39.8 %
venu holding corporation
-37.4 %
FLO
flowers foods, inc
-29.8 %
GNRC
generac
-28.8 %
Top 5 Losers ($)$
CAT
caterpillar inc del
-10.8 M
GNRC
generac
-10.0 M
CSCO
cisco systems inc
-7.9 M
HD
home depot inc
-7.8 M
AMAT
applied material inc
-6.8 M

Willis Investment Counsel Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Willis Investment Counsel

Willis Investment Counsel has 128 stocks in it's portfolio. About 27.5% of the portfolio is in top 10 stocks. CAT proved to be the most loss making stock for the portfolio. MSFT was the most profitable stock for Willis Investment Counsel last quarter.

$1.97BTotal Value
132Positions
20 Oct, 2026Last Reported
Current holdings of Current Stock Holdings of Willis Investment Counsel, last reported on 20 Oct, 2026. Select a row with a linked ticker to view its historical trend.
ExpandHoldingsorted ascending% PortfolioShares Held$ Value% Change
AGZD
Wisdomtree Total Div Fund

Wisdomtree Total Div Fund

AGZD
Willis Investment Counsel's holding in Wisdomtree Total Div Fund over time
0.02%4,891
$456.9K
0.02%
unchanged 0 percentunchanged
BHP
Bhp Billiton Ltd

Bhp Billiton Ltd

BHP
Willis Investment Counsel's holding in Bhp Billiton Ltd over time
0.38%87,939
$7.46M
0.38%
decreased 73.45 percentreduced