Latest Willis Investment Counsel Stock Portfolio

Willis Investment Counsel Performance:

2025 Q4: 0.48%YTD: 4.39%2024: 2.3%

Performance for 2025 Q4 is 0.48%, and YTD is 4.39%, and 2024 is 2.3%.

About Willis Investment Counsel and 13F Hedge Fund Stock Holdings

Willis Investment Counsel is a hedge fund based in GAINESVILLE, GA. On 12-Sep-2023, the fund reported that it had an AUM (Regulated Assets under Management) of $3.4 Billions. In it's latest 13F Holdings report, Willis Investment Counsel reported an equity portfolio of $1.9 Billions as of 31 Dec, 2025.

The top stock holdings of Willis Investment Counsel are JNJ, CSCO, MSFT. The fund has invested 3.9% of it's portfolio in JOHNSON AND JOHNSON and 3.3% of portfolio in CISCO SYSTEMS INC.

The fund managers got completely rid off SYCAMORE ENTMT GROUP INC stocks. They significantly reduced their stock positions in MEDPACE HOLDINGS, INC (MEDP), CLOROX CO DEL COM (CLX) and ABBVIE INC (ABBV). Willis Investment Counsel opened new stock positions in WASTE MANAGEMENT INC NEW (WM), PAPA JOHN'S INTERNATIONAL INC (PZZA) and ALIGN TECHNOLOGY INC (ALGN). The fund showed a lot of confidence in some stocks as they added substantially to PAR TECHNOLOGY CORP (PAR), AVERY DENNISON CORP (AVY) and ATKORE INTERNATIONAL GROUP (ATKR).

Willis Investment Counsel Annual Return Estimates Vs S&P 500

Our best estimate is that Willis Investment Counsel made a return of 0.48% in the last quarter. In trailing 12 months, it's portfolio return was 4.39%.

Performance
S&P 500

New Buys

Ticker	$ Bought
waste management inc new	15,164,600
papa john's international inc	1,335,600
align technology inc	940,491
amazon inc	310,453

New stocks bought by Willis Investment Counsel

Additions

Ticker	% Inc.
par technology corp	335
avery dennison corp	244
atkore international group	237
zebra technologies corproation	201
jack henry & associates	201
venu holding corporation	179
adobe systems inc	138
paycom software inc	122

Additions to existing portfolio by Willis Investment Counsel

Reductions

Ticker	% Reduced
medpace holdings, inc	-23.18
clorox co del com	-11.96
abbvie inc	-10.51
target corp com	-10.29
united parcel service	-8.03
bhp billiton ltd	-5.82
coca cola company	-5.64
lockheed martin corp	-5.53

Willis Investment Counsel reduced stake in above stock

Sold off

Ticker	$ Sold
sycamore entmt group inc	-10.00

Willis Investment Counsel got rid off the above stocks

Sector Distribution

Willis Investment Counsel has about 19.2% of it's holdings in Technology sector.

Sector	%
Technology	19.2
Industrials	18.8
Healthcare	15.6
Consumer Defensive	9.4
Consumer Cyclical	9.4
Financial Services	9.1
Others	7.5
Energy	4.3
Communication Services	3.9
Utilities	2.2

Market Cap. Distribution

Willis Investment Counsel has about 88.5% of it's portfolio invested in the large-cap and mega-cap stocks.

Category	%
LARGE-CAP	60.2
MEGA-CAP	28.3
UNALLOCATED	7.5
MID-CAP	3.1

Stocks belong to which Index?

About 90.4% of the stocks held by Willis Investment Counsel either belong to S&P 500 or RUSSELL 2000 index.

Index	%
S&P 500	88.5
Others	9.6
RUSSELL 2000	1.9

Top 5 Winners (%)		%
NRC	national research corporation	46.3 %
LLY	eli lilly & co	39.3 %
GOOG	google inc	28.8 %
GOOG	google inc class a	28.1 %
WAT	waters corp	26.0 %

Top 5 Winners ($)		$
JNJ	johnson and johnson	7.8 M
CAT	caterpillar inc del	7.5 M
CSCO	cisco systems inc	7.1 M
MRK	merck & company, inc	6.7 M
LLY	eli lilly & co	6.3 M

Top 5 Losers (%)		%
	venu holding corporation	-26.1 %
KMB	kimberly clark corp	-18.9 %
PAYC	paycom software inc	-18.2 %
GNRC	generac	-17.8 %
CLX	clorox co del com	-17.1 %

Top 5 Losers ($)		$
HD	home depot inc	-6.5 M
CLX	clorox co del com	-4.9 M
PAYX	paychex inc	-4.7 M
KMB	kimberly clark corp	-4.6 M
TSCO	tractor supply co	-4.5 M

Willis Investment Counsel Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Willis Investment Counsel

Willis Investment Counsel has 130 stocks in it's portfolio. About 26.5% of the portfolio is in top 10 stocks. HD proved to be the most loss making stock for the portfolio. JNJ was the most profitable stock for Willis Investment Counsel last quarter.

Last Reported on: 22 Jan, 2026

Ticker	Namesorted ascending	% Portfolio	Shares Held	$ Value	Type	% Change
AAPL	apple computer	1.54	109,586	29,792,000	reduced	-0.43

ABBV	abbvie inc	0.01	1,064	243,113	reduced	-10.51

ABT	abbott laboratories	1.29	199,349	24,976,400	added	86.37

ACN	accenture plc	2.69	193,768	51,988,000	added	2.8

ADBE	adobe systems inc	0.74	40,715	14,249,800	added	138

ADP	automatic data proc	1.14	85,656	22,033,300	unchanged	0.00

AEP	american electric power co	1.21	203,538	23,470,000	unchanged	0.00

AFL	aflac inc	1.72	301,094	33,201,600	added	2.36

AGZD	wisdomtree total div fund	0.02	5,066	430,002	reduced	-3.34

ALGN	align technology inc	0.05	6,023	940,491	new

AMAT	applied material inc	0.82	61,934	15,916,400	added	3.86

AMZN	amazon inc	0.02	1,345	310,453	new

AOS	ao smith corporation	0.16	45,511	3,043,780	added	41.96

ATKR	atkore international group	0.13	39,351	2,488,950	added	237

AVY	avery dennison corp	0.09	9,856	1,792,610	added	244

AXP	american express	1.08	56,680	20,968,800	added	5.32

CAT	caterpillar inc del	2.37	79,891	45,767,200	added	2.78

CB	chubb ltd	2.47	153,421	47,885,800	added	1.96

CLX	clorox co del com	1.07	204,600	20,629,800	reduced	-11.96

COF	capital one financial corp	0.02	1,286	311,675	reduced	-5.51