Latest Willis Investment Counsel Stock Portfolio
$1.45Billion
Equity Portfolio Value
Last Reported on: 24 Apr, 2024
About Willis Investment Counsel and it’s 13F Hedge Fund Stock Holdings
Willis Investment Counsel is a hedge fund based in Gainesville, GA. On 12-Sep-2023, the fund reported that it had an AUM (Regulated Assets under Management) of $3.4 Billions. In it's latest 13F Holdings report, Willis Investment Counsel reported an equity portfolio of $1.4 Billions as of 31 Dec, 2023.
The top stock holdings of Willis Investment Counsel are MSFT, ACN, JNJ. The fund has invested 3.4% of it's portfolio in MICROSOFT CORP and 3.3% of portfolio in ACCENTURE PLC.
The fund managers got completely rid off HEALTHCARE RLTY TR (HR) stocks. They significantly reduced their stock positions in ALLSTATE CORP (ALL), ADVANCE AUTO PARTS INC (AAP) and GENERAC (GNRC). Willis Investment Counsel opened new stock positions in MAXCYTE INC COM (MXCT), FIRST TR NASDAQ 100 TECH INDX (QTEC) and FIRST TR EXCHANGE TRADED FD II (CARZ). The fund showed a lot of confidence in some stocks as they added substantially to AO SMITH CORPORATION (AOS), CATERPILLAR INC DEL (CAT) and PFIZER INC (PFE).
The top stock holdings of Willis Investment Counsel are MSFT, ACN, JNJ. The fund has invested 3.4% of it's portfolio in MICROSOFT CORP and 3.3% of portfolio in ACCENTURE PLC.
The fund managers got completely rid off HEALTHCARE RLTY TR (HR) stocks. They significantly reduced their stock positions in ALLSTATE CORP (ALL), ADVANCE AUTO PARTS INC (AAP) and GENERAC (GNRC). Willis Investment Counsel opened new stock positions in MAXCYTE INC COM (MXCT), FIRST TR NASDAQ 100 TECH INDX (QTEC) and FIRST TR EXCHANGE TRADED FD II (CARZ). The fund showed a lot of confidence in some stocks as they added substantially to AO SMITH CORPORATION (AOS), CATERPILLAR INC DEL (CAT) and PFIZER INC (PFE).
New Buys
| Ticker | $ Bought |
|---|---|
| HERSHEY CO | 16,588,100 |
| MCDONALDS CORP COM | 8,402,110 |
| PAR TECHNOLOGY CORP | 453,600 |
| ABBVIE INC | 207,776 |
New stocks bought by Willis Investment Counsel
Additions
| Ticker | % Inc. |
|---|---|
| GENERAC | 272 |
| WAL-MART STORES INC | 199 |
| LIQUIDITY SVCS INC | 80.05 |
| UNITED PARCEL SERVICE | 65.92 |
| CSG SYSTEMS INTERNATIONAL, INC | 65.75 |
| ADVANCE AUTO PARTS INC | 62.17 |
| PEPSICO INC | 61.93 |
| KEYSIGHT TECHNOLOGIES | 56.83 |
Additions to existing portfolio by Willis Investment Counsel
Reductions
| Ticker | % Reduced |
|---|---|
| DOLBY LABORATORIES, INC CL A | -93.56 |
| REINSURANCE GROUP AMERICA | -42.19 |
| WATERS CORP | -30.22 |
| JP MORGAN CHASE & CO | -25.05 |
| CATERPILLAR INC DEL | -22.97 |
| EATON CORP | -21.84 |
| AFLAC INC | -21.22 |
| QUALYS, INC. | -20.09 |
Willis Investment Counsel reduced stake in above stock
Sold off
| Ticker | $ Sold |
|---|---|
| US BANCORP (NEW) | -18,311,800 |
| TRUIST FINANCIAL CORP | -8,072,410 |
| ALLSTATE CORP | -8,734,750 |
| RALPH LAUREN CORP | -7,923,650 |
| WASTE MANAGEMENT INC NEW | -7,817,890 |
| ORGANON & CO COM | -156,976 |
| FIRST TR NASDAQ 100 TECH INDX | -427,971 |
| FIRST TR EXCHANGE TRADED FD II | -220,050 |
Willis Investment Counsel got rid off the above stocks
Current Stock Holdings of Willis Investment Counsel
Last Reported on: 24 Apr, 2024| Ticker | Namesorted ascending | % Portfolio | Shares Held | $ Value | Type | % Change | Options |
|---|---|---|---|---|---|---|---|
| AAP | ADVANCE AUTO PARTS INC | 0.42 | 70,976 | 6,039,350 | ADDED | 62.17 | |
| AAPL | APPLE COMPUTER | 1.31 | 111,183 | 19,065,700 | REDUCED | -2.76 | |
| ABBV | ABBVIE INC | 0.01 | 1,141 | 207,776 | NEW | ||
| ACN | ACCENTURE PLC | 2.73 | 114,471 | 39,676,800 | REDUCED | -14.27 | |
| ADBE | ADOBE SYSTEMS INC | 0.80 | 23,100 | 11,656,300 | ADDED | 2.37 | |
| ADP | AUTOMATIC DATA PROC | 1.20 | 69,782 | 17,427,400 | ADDED | 0.72 | |
| AEP | AMERICAN ELECTRIC POWER CO | 0.92 | 155,613 | 13,398,300 | UNCHANGED | 0.00 | |
| AFL | AFLAC INC | 1.75 | 296,624 | 25,468,100 | REDUCED | -21.22 | |
| AGG | ISHARES S&P 100 | 0.03 | 1,841 | 455,482 | UNCHANGED | 0.00 | |
| AGZD | WISDOMTREE TOTAL DIV FUND | 0.03 | 5,566 | 393,628 | UNCHANGED | 0.00 | |
| ALL | ALLSTATE CORP | 0.00 | 0.00 | 0.00 | SOLD OFF | -100 | |
| AMAT | APPLIED MATERIAL INC | 2.08 | 146,572 | 30,227,500 | ADDED | 0.16 | |
| AOS | AO SMITH CORPORATION | 1.25 | 203,309 | 18,188,000 | ADDED | 0.19 | |
| ATKR | ATKORE INTERNATIONAL GROUP | 0.07 | 5,039 | 959,224 | ADDED | 11.31 | |
| AXP | AMERICAN EXPRESS | 1.06 | 67,416 | 15,349,900 | ADDED | 0.71 | |
| BHP | BHP BILLITON LTD | 1.63 | 411,298 | 23,727,800 | REDUCED | -11.78 | |
| CARZ | FIRST TR EXCHANGE TRADED FD II | 0.00 | 0.00 | 0.00 | SOLD OFF | -100 | |
| CAT | CATERPILLAR INC DEL | 1.82 | 72,361 | 26,515,200 | REDUCED | -22.97 | |
| CB | CHUBB LTD | 2.58 | 144,973 | 37,566,900 | REDUCED | -6.48 | |
| CLX | CLOROX CO DEL COM | 1.94 | 184,237 | 28,208,500 | ADDED | 0.31 | |
| COP | CONOCOPHILLIPS | 1.93 | 220,849 | 28,109,700 | ADDED | 0.1 | |
| CSCO | CISCO SYSTEMS INC | 3.04 | 886,309 | 44,235,700 | ADDED | 0.27 | |
| CSGS | CSG SYSTEMS INTERNATIONAL, INC | 0.07 | 20,274 | 1,044,920 | ADDED | 65.75 | |
| CVX | CHEVRON CORP | 0.78 | 71,746 | 11,317,200 | UNCHANGED | 0.00 | |
| CYDY | CYTODYN INC | 0.00 | 13,037 | 2,128 | UNCHANGED | 0.00 | |
| DCI | DONALDSON CO INC | 0.09 | 17,181 | 1,283,080 | ADDED | 9.34 | |
| DE | DEERE CO | 0.85 | 30,117 | 12,370,300 | UNCHANGED | 0.00 | |
| DGX | QUEST DIAGNOSTICS, INC. | 1.25 | 136,300 | 18,142,900 | UNCHANGED | 0.00 | |
| DLB | DOLBY LABORATORIES, INC CL A | 0.03 | 5,521 | 462,494 | REDUCED | -93.56 | |
| DRI | DARDEN RESTAURANTS INC | 0.95 | 83,006 | 13,874,500 | ADDED | 2.47 | |
| DUK | DUKE ENERGY CORP NEW | 0.74 | 111,260 | 10,760,000 | UNCHANGED | 0.00 | |
| EMR | EMERSON ELEC CO | 0.96 | 123,100 | 13,962,000 | UNCHANGED | 0.00 | |
| ETN | EATON CORP | 0.92 | 42,941 | 13,426,800 | REDUCED | -21.84 | |
| EVTC | EVERTEC, INC | 0.10 | 35,541 | 1,418,090 | ADDED | 3.09 | |
| FDS | FACTSET RESH SYS INC | 1.31 | 41,900 | 19,038,900 | UNCHANGED | 0.00 | |
| FIZZ | NATIONAL BEVERAGE CORP | 0.02 | 5,882 | 279,160 | ADDED | 4.66 | |
| FLO | FLOWERS FOODS, INC | 0.02 | 10,294 | 244,482 | UNCHANGED | 0.00 | |
| FTDR | FRONTDOOR INC | 0.10 | 44,002 | 1,433,580 | ADDED | 5.4 | |
| FTNT | FORTINET, INC | 0.59 | 125,658 | 8,583,700 | ADDED | 1.54 | |
| GD | GENERAL DYNAMICS CORP | 1.05 | 53,903 | 15,227,100 | UNCHANGED | 0.00 | |
| GIL | GILDAN ACTIVEWEAR INC | 0.08 | 32,747 | 1,215,900 | ADDED | 1.45 | |
| GL | GLOBE LIFE INC | 0.80 | 100,384 | 11,681,700 | ADDED | 0.47 | |
| GNRC | GENERAC | 0.77 | 88,283 | 11,136,000 | ADDED | 272 | |
| GOOG | GOOGLE INC CLASS A | 1.17 | 112,351 | 16,957,100 | ADDED | 0.47 | |
| GPC | GENUINE PARTS CO | 1.30 | 121,743 | 18,861,600 | UNCHANGED | 0.00 | |
| HD | HOME DEPOT INC | 2.54 | 96,470 | 37,005,900 | ADDED | 0.24 | |
| HSY | HERSHEY CO | 1.14 | 85,286 | 16,588,100 | NEW | ||
| HXL | HEXCEL CORP | 0.08 | 15,724 | 1,145,490 | ADDED | 2.65 | |
| IBM | INTL BUSINESS MACHINES CORP IB | 0.02 | 1,520 | 290,342 | REDUCED | -6.00 | |
| INTC | INTEL CORP | 2.50 | 824,046 | 36,398,100 | ADDED | 0.09 | |
| JBT | JOHN BEAN TECHNOLOGIES CORPORA | 0.05 | 7,381 | 774,193 | ADDED | 19.2 | |
| JKHY | JACK HENRY & ASSOCIATES | 0.04 | 3,411 | 592,593 | ADDED | 20.44 | |
| JNJ | JOHNSON AND JOHNSON | 3.22 | 295,737 | 46,782,600 | ADDED | 0.03 | |
| JPM | JP MORGAN CHASE & CO | 1.10 | 80,180 | 16,060,100 | REDUCED | -25.05 | |
| KEYS | KEYSIGHT TECHNOLOGIES | 0.68 | 63,503 | 9,930,600 | ADDED | 56.83 | |
| KMB | KIMBERLY CLARK CORP | 1.00 | 112,240 | 14,518,200 | REDUCED | -0.01 | |
| KO | COCA COLA COMPANY | 0.04 | 10,397 | 636,088 | ADDED | 2.62 | |
| LH | LAB CORP OF AMER | 0.96 | 63,991 | 13,979,500 | ADDED | 0.23 | |
| LMT | LOCKHEED MARTIN CORP | 2.79 | 89,150 | 40,551,700 | ADDED | 0.66 | |
| LOGI | LOGITECH INTERNATIONAL | 0.09 | 15,154 | 1,354,310 | ADDED | 7.97 | |
| LOW | LOWE'S COMPANIES INC | 1.20 | 68,474 | 17,442,400 | REDUCED | -8.67 | |
| LQDT | LIQUIDITY SVCS INC | 0.06 | 47,953 | 891,926 | ADDED | 80.05 | |
| MA | MASTERCARD | 0.54 | 16,241 | 7,821,180 | ADDED | 1.08 | |
| MCD | MCDONALDS CORP COM | 0.58 | 29,800 | 8,402,110 | NEW | ||
| MDT | MEDTRONIC INC | 2.10 | 350,537 | 30,549,300 | ADDED | 0.5 | |
| MEDP | MEDPACE HOLDINGS, INC | 0.21 | 7,631 | 3,084,070 | REDUCED | -19.45 | |
| MMM | 3M COMPANY | 0.71 | 97,906 | 10,384,900 | ADDED | 11.06 | |
| MOS | MOSAIC COMPANY | 0.32 | 142,133 | 4,613,640 | ADDED | 1.57 | |
| MRK | MERCK & COMPANY, INC | 2.10 | 231,045 | 30,486,400 | UNCHANGED | 0.00 | |
| MSFT | MICROSOFT CORP | 3.09 | 106,725 | 44,901,300 | REDUCED | -16.73 | |
| MSM | MSC INDUSTRIAL | 0.58 | 86,701 | 8,413,460 | ADDED | 41.99 | |
| MUR | MURPHY OIL CORP | 0.76 | 243,407 | 11,123,700 | ADDED | 0.07 | |
| MXCT | MAXCYTE INC COM | 0.15 | 525,000 | 2,199,750 | REDUCED | -4.55 | |
| NRC | NATIONAL RESEARCH CORPORATION | 0.08 | 30,639 | 1,213,610 | ADDED | 9.8 | |
| NVDA | NVIDIA CORP | 0.77 | 12,378 | 11,184,300 | ADDED | 0.39 | |
| OGN | ORGANON & CO COM | 0.00 | 0.00 | 0.00 | SOLD OFF | -100 | |
| PAR | PAR TECHNOLOGY CORP | 0.03 | 10,000 | 453,600 | NEW | ||
| PAYX | PAYCHEX INC | 2.63 | 311,606 | 38,265,200 | ADDED | 0.39 | |
| PEP | PEPSICO INC | 1.91 | 158,660 | 27,767,100 | ADDED | 61.93 | |
| PFE | PFIZER INC | 2.33 | 1,220,070 | 33,856,900 | ADDED | 3.7 | |
| PG | PROCTER & GAMBLE CO | 0.99 | 88,592 | 14,374,100 | ADDED | 0.04 | |
| QLYS | QUALYS, INC. | 0.10 | 8,257 | 1,377,850 | REDUCED | -20.09 | |
| QQQ | INVESCO QQQ | 0.00 | 0.00 | 0.00 | SOLD OFF | -100 | |
| QTEC | FIRST TR NASDAQ 100 TECH INDX | 0.00 | 0.00 | 0.00 | SOLD OFF | -100 | |
| RGA | REINSURANCE GROUP AMERICA | 0.68 | 50,894 | 9,816,440 | REDUCED | -42.19 | |
| RL | RALPH LAUREN CORP | 0.00 | 0.00 | 0.00 | SOLD OFF | -100 | |
| ROST | ROSS STORES INC | 0.50 | 49,141 | 7,211,930 | ADDED | 0.24 | |
| SHEL | SHELL | 1.54 | 335,029 | 22,460,300 | ADDED | 0.35 | |
| SNY | SANOFI-AVENTIS | 0.79 | 235,700 | 11,455,000 | UNCHANGED | 0.00 | |
| SO | SOUTHERN COMPANY | 0.02 | 3,717 | 266,658 | REDUCED | -1.06 | |
| STRL | STERLING CONSTRUCTION | 0.11 | 14,430 | 1,591,770 | ADDED | 2.53 | |
| SUN | SUNOCO LP/SUNOCO FIN CORP COM | 0.02 | 4,883 | 294,396 | UNCHANGED | 0.00 | |
| T | AT&T CORP | 1.21 | 998,410 | 17,572,000 | UNCHANGED | 0.00 | |
| TFC | TRUIST FINANCIAL CORP | 0.00 | 0.00 | 0.00 | SOLD OFF | -100 | |
| TGT | TARGET CORP COM | 1.08 | 88,484 | 15,680,200 | UNCHANGED | 0.00 | |
| TROW | PRICE T ROWE GROUP INC | 1.85 | 220,249 | 26,852,800 | ADDED | 5.54 | |
| TSCO | TRACTOR SUPPLY CO | 1.58 | 87,996 | 23,030,300 | REDUCED | -12.88 | |
| TTC | THE TORO COMPANY | 0.02 | 3,760 | 344,529 | ADDED | 2.73 | |
| TTE | TOTAL ENERGIES SE | 0.48 | 102,443 | 7,051,150 | UNCHANGED | 0.00 | |
| TXN | TEXAS INSTRUMENTS INC | 3.01 | 250,957 | 43,719,200 | ADDED | 0.26 | |
| UPS | UNITED PARCEL SERVICE | 1.33 | 130,556 | 19,404,500 | ADDED | 65.92 | |
| USB | US BANCORP (NEW) | 0.00 | 0.00 | 0.00 | SOLD OFF | -100 | |
| VIGI | VANGUARD WHITEHALL FDS HIGH DI | 0.00 | 0.00 | 0.00 | SOLD OFF | -100 | |
| VLO | VALERO ENERGY CORP | 0.69 | 59,117 | 10,090,700 | UNCHANGED | 0.00 | |
| VOO | VANGUARD SMALL CAP VALUE ETF | 0.30 | 22,354 | 4,289,290 | ADDED | 6.62 | |
| VOO | VANGUARD MID-CAP ETF | 0.04 | 2,276 | 568,681 | UNCHANGED | 0.00 | |
| VRSN | VERISIGN INC | 0.01 | 1,110 | 210,356 | ADDED | 2.78 | |
| VZ | VERIZON COMMUNICATIONS COM | 1.95 | 675,914 | 28,361,400 | ADDED | 0.19 | |
| WAT | WATERS CORP | 0.51 | 21,468 | 7,389,930 | REDUCED | -30.22 | |
| WM | WASTE MANAGEMENT INC NEW | 0.00 | 0.00 | 0.00 | SOLD OFF | -100 | |
| WMT | WAL-MART STORES INC | 1.59 | 385,545 | 23,198,200 | ADDED | 199 | |
| XOM | EXXON MOBIL CORP | 1.64 | 205,482 | 23,885,200 | ADDED | 0.58 | |
| FORTREA HLDGS INC | 0.50 | 181,445 | 7,283,200 | ADDED | 0.74 | ||
| KENVUE INC. | 0.45 | 302,162 | 6,484,400 | ADDED | 2.65 | ||
| BERKSHIRE HATHAWAY CL A | 0.04 | 1.00 | 634,440 | UNCHANGED | 0.00 | ||
| MYCELX TECHNOLOGIES CORP | 0.00 | 10,360 | 6,804 | UNCHANGED | 0.00 | ||
| PURESAFE WATER SYSTEMS INC | 0.00 | 14,000 | 1.00 | UNCHANGED | 0.00 |