Latest Willis Investment Counsel Stock Portfolio

Willis Investment Counsel Performance:

2025 Q2: 1.63%YTD: 1.08%2024: 0.45%

Performance for 2025 Q2 is 1.63%, and YTD is 1.08%, and 2024 is 0.45%.

About Willis Investment Counsel and 13F Hedge Fund Stock Holdings

Willis Investment Counsel is a hedge fund based in GAINESVILLE, GA. On 12-Sep-2023, the fund reported that it had an AUM (Regulated Assets under Management) of $3.4 Billions. In it's latest 13F Holdings report, Willis Investment Counsel reported an equity portfolio of $1.7 Billions as of 30 Jun, 2025.

The top stock holdings of Willis Investment Counsel are CSCO, MSFT, JNJ. The fund has invested 3.3% of it's portfolio in CISCO SYSTEMS INC and 3.2% of portfolio in MICROSOFT CORP.

The fund managers got completely rid off MOSAIC COMPANY (MOS), ADVANCE AUTO PARTS INC (AAP) and FORTREA HLDGS INC stocks. They significantly reduced their stock positions in VERIZON COMMUNICATIONS COM (VZ), SOUTHERN COMPANY (SO) and PRICE T ROWE GROUP INC (TROW). Willis Investment Counsel opened new stock positions in ABBOTT LABORATORIES (ABT), ELI LILLY & CO (LLY) and ZEBRA TECHNOLOGIES CORPROATION (ZBRA). The fund showed a lot of confidence in some stocks as they added substantially to NATIONAL RESEARCH CORPORATION (NRC), THE TORO COMPANY (TTC) and PAYCOM SOFTWARE INC (PAYC).

Willis Investment Counsel Annual Return Estimates Vs S&P 500

Our best estimate is that Willis Investment Counsel made a return of 1.63% in the last quarter. In trailing 12 months, it's portfolio return was -1.94%.

New Buys

Ticker	$ Bought
abbott laboratories	14,548,400
eli lilly & co	7,371,240
zebra technologies corproation	946,665
meta platforms inc	785,328
avery dennison corp	491,667
vanguard s&p 500 etf	220,964

New stocks bought by Willis Investment Counsel

Additions

Ticker	% Inc.
national research corporation	175
the toro company	93.88
paycom software inc	93.52
lamar advertising co	92.06
csg systems international, inc	91.25
national beverage corp	90.13
ubiquiti inc.	90.05
dolby laboratories, inc cl a	89.92

Additions to existing portfolio by Willis Investment Counsel

Reductions

Ticker	% Reduced
verizon communications com	-18.88
southern company	-15.28
price t rowe group inc	-10.72
par technology corp	-2.53
nvidia corp	-1.9
darden restaurants inc	-1.53
murphy oil corp	-0.34

Willis Investment Counsel reduced stake in above stock

Sold off

Ticker	$ Sold
fortrea hldgs inc	-1,391,520
mosaic company	-3,650,080
advance auto parts inc	-2,829,900
venu holding corporation	-298,831
ishares russell 2000 value etf	-211,372

Willis Investment Counsel got rid off the above stocks

Sector Distribution

Willis Investment Counsel has about 19.1% of it's holdings in Technology sector.

Sector	%
Technology	19.1
Industrials	18.8
Healthcare	13.4
Consumer Defensive	10.9
Consumer Cyclical	9.7
Financial Services	9.4
Others	8
Energy	4.6
Communication Services	3.7
Utilities	2.3

Market Cap. Distribution

Willis Investment Counsel has about 88.1% of it's portfolio invested in the large-cap and mega-cap stocks.

Category	%
LARGE-CAP	62.5
MEGA-CAP	25.6
UNALLOCATED	8
MID-CAP	3.4

Stocks belong to which Index?

About 90% of the stocks held by Willis Investment Counsel either belong to S&P 500 or RUSSELL 2000 index.

Index	%
S&P 500	88.3
Others	10.1
RUSSELL 2000	1.7

Top 5 Winners (%)		%
SSNT	qxo, inc	59.1 %
STRL	sterling construction	58.9 %
NVDA	nvidia corp	45.3 %
FTDR	frontdoor inc	33.6 %
MSFT	microsoft corp	30.9 %

Top 5 Winners ($)		$
MSFT	microsoft corp	13.0 M
TXN	texas instruments inc	7.4 M
CSCO	cisco systems inc	6.1 M
ETN	eaton corp	5.8 M
NVDA	nvidia corp	5.2 M

Top 5 Losers (%)		%
MUR	murphy oil corp	-20.8 %
MXCT	maxcyte inc com	-20.1 %
CLX	clorox co del com	-17.8 %
LQDT	liquidity svcs inc	-16.1 %
FLO	flowers foods, inc	-15.9 %

Top 5 Losers ($)		$
CLX	clorox co del com	-5.8 M
JNJ	johnson and johnson	-4.4 M
PEP	pepsico inc	-3.5 M
COP	conocophillips	-3.4 M
PAYX	paychex inc	-2.6 M

Willis Investment Counsel Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Willis Investment Counsel

Willis Investment Counsel has 118 stocks in it's portfolio. About 28% of the portfolio is in top 10 stocks. CLX proved to be the most loss making stock for the portfolio. MSFT was the most profitable stock for Willis Investment Counsel last quarter.

Last Reported on: 12 Aug, 2025

	Ticker	Namesorted descending	% Portfolio	Shares Held	$ Value	Type	% Change
	CSCO	cisco systems inc	3.26	801,849	55,632,300	added	7.8
Historical Trend of CISCO SYSTEMS INC Position Held By Willis Investment Counsel What % of Portfolio is CSCO?: Number of CSCO shares held: Change in No. of Shares Held:
	MSFT	microsoft corp	3.23	110,959	55,192,100	added	6.43

	JNJ	johnson and johnson	3.22	360,134	55,010,500	added	8.44

	TXN	texas instruments inc	3.18	261,671	54,328,100	added	14.00

	PAYX	paychex inc	2.73	321,073	46,703,300	added	12.74

	LMT	lockheed martin corp	2.58	95,103	44,046,000	added	8.99

	CB	chubb ltd	2.56	150,829	43,698,200	added	1.95

	ACN	accenture plc	2.49	142,054	42,458,500	added	22.96

	PFE	pfizer inc	2.44	1,718,660	41,660,300	added	12.89

	HD	home depot inc	2.27	105,558	38,701,800	added	8.66

	TSCO	tractor supply co	1.99	643,645	33,965,100	added	44.45

	MDT	medtronic inc	1.95	382,676	33,357,900	added	8.55

	PG	procter & gamble co	1.87	200,343	31,918,600	added	27.37

	AFL	aflac inc	1.83	296,483	31,267,100	added	8.08

	CAT	caterpillar inc del	1.81	79,608	30,904,600	added	7.9

	PEP	pepsico inc	1.76	227,452	30,032,800	added	15.93

	WMT	wal-mart stores inc	1.75	304,826	29,805,900	added	0.87

	HSY	hershey co	1.73	178,445	29,612,900	added	9.7

	T	at&t corp	1.72	1,013,610	29,333,900	added	4.13

	ETN	eaton corp	1.61	76,840	27,431,100	added	24.66