Latest Willis Investment Counsel Stock Portfolio

Willis Investment Counsel Performance:

2025 Q3: 3.04%YTD: 3.48%2024: 5.95%

Performance for 2025 Q3 is 3.04%, and YTD is 3.48%, and 2024 is 5.95%.

About Willis Investment Counsel and 13F Hedge Fund Stock Holdings

Willis Investment Counsel is a hedge fund based in GAINESVILLE, GA. On 12-Sep-2023, the fund reported that it had an AUM (Regulated Assets under Management) of $3.4 Billions. In it's latest 13F Holdings report, Willis Investment Counsel reported an equity portfolio of $1.8 Billions as of 30 Sep, 2025.

The top stock holdings of Willis Investment Counsel are JNJ, MSFT, CSCO. The fund has invested 3.6% of it's portfolio in JOHNSON AND JOHNSON and 3.1% of portfolio in MICROSOFT CORP.

The fund managers got completely rid off TOTAL ENERGIES SE, MURPHY OIL CORP (MUR) and NATIONAL BEVERAGE CORP (FIZZ) stocks. They significantly reduced their stock positions in MSC INDUSTRIAL (MSM), UBIQUITI INC. (UI) and APPLIED MATERIAL INC (AMAT). Willis Investment Counsel opened new stock positions in HUBBLE, INC (HUBB), SHERWIN-WILLIAMS CO (SHW) and ISHARES CORE S&P MID-CAP ETF (IJR). The fund showed a lot of confidence in some stocks as they added substantially to META PLATFORMS INC (META), MAXCYTE INC COM (MXCT) and INVESCO EXCHANGE TRADED FD TR (CSD).

Willis Investment Counsel Annual Return Estimates Vs S&P 500

Our best estimate is that Willis Investment Counsel made a return of 3.04% in the last quarter. In trailing 12 months, it's portfolio return was -1%.

New Buys

Ticker	$ Bought
hubble, inc	11,208,700
sherwin-williams co	7,766,270
ishares core s&p mid-cap etf	1,054,860
bio-techne corp	614,878
venu holding corporation	480,375
wells fargo & co new del	234,696
ishares s&p 500 growth index f	232,869
ishares core msci eafe etf	229,975

New stocks bought by Willis Investment Counsel

Additions

Ticker	% Inc.
meta platforms inc	1,413
maxcyte inc com	126
invesco exchange traded fd tr	119
lamar advertising co	112
eli lilly & co	109
vanguard s&p 500 etf	97.17
w. w. grainger, inc.	49.01
fortinet, inc	40.52

Additions to existing portfolio by Willis Investment Counsel

Reductions

Ticker	% Reduced
msc industrial	-75.35
ubiquiti inc.	-46.98
applied material inc	-46.4
kenvue inc.	-32.29
shell	-24.49
jbt marel corp	-13.82
united parcel service	-12.21
capital one financial corp	-9.27

Willis Investment Counsel reduced stake in above stock

Sold off

Ticker	$ Sold
murphy oil corp	-5,385,060
total energies se	-7,191,040
national beverage corp	-542,186

Willis Investment Counsel got rid off the above stocks

Sector Distribution

Willis Investment Counsel has about 18.8% of it's holdings in Industrials sector.

Sector	%
Industrials	18.8
Technology	18.2
Healthcare	14.5
Consumer Defensive	10.6
Consumer Cyclical	10.2
Financial Services	9
Others	7.2
Energy	4.5
Communication Services	4.3
Utilities	2.4

Market Cap. Distribution

Willis Investment Counsel has about 89.6% of it's portfolio invested in the large-cap and mega-cap stocks.

Category	%
LARGE-CAP	61.8
MEGA-CAP	27.8
UNALLOCATED	7.2
MID-CAP	2.8

Stocks belong to which Index?

About 91% of the stocks held by Willis Investment Counsel either belong to S&P 500 or RUSSELL 2000 index.

Index	%
S&P 500	89.7
Others	9
RUSSELL 2000	1.3

Top 5 Winners (%)		%
MEDP	medpace holdings, inc	61.9 %
UI	ubiquiti inc.	60.5 %
INTC	intel corp	49.8 %
STRL	sterling construction	47.2 %
GOOG	google inc class a	37.9 %

Top 5 Winners ($)		$
JNJ	johnson and johnson	11.8 M
CAT	caterpillar inc del	7.1 M
AAPL	apple computer	5.4 M
HD	home depot inc	4.1 M
HSY	hershey co	3.8 M

Top 5 Losers (%)		%
PAR	par technology corp	-42.8 %
FDS	factset resh sys inc	-36.0 %
NRC	national research corporation	-23.9 %
FLO	flowers foods, inc	-18.3 %
UPS	united parcel service	-17.3 %

Top 5 Losers ($)		$
ACN	accenture plc	-7.4 M
TXN	texas instruments inc	-6.3 M
PAYX	paychex inc	-6.0 M
UPS	united parcel service	-4.5 M
FDS	factset resh sys inc	-3.4 M

Willis Investment Counsel Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Willis Investment Counsel

Willis Investment Counsel has 127 stocks in it's portfolio. About 27% of the portfolio is in top 10 stocks. ACN proved to be the most loss making stock for the portfolio. JNJ was the most profitable stock for Willis Investment Counsel last quarter.

Last Reported on: 05 Nov, 2025

Ticker	Namesorted ascending	% Portfolio	Shares Held	$ Value	Type	% Change
AAPL	apple computer	1.53	110,059	28,024,300	added	0.38

ABBV	abbvie inc	0.01	1,189	275,301	added	4.21

ABT	abbott laboratories	0.78	106,966	14,327,000	unchanged	0.00

ACN	accenture plc	2.54	188,497	46,483,400	added	32.69

ADBE	adobe systems inc	0.33	17,044	6,012,270	added	1.76

ADP	automatic data proc	1.38	85,656	25,140,000	added	7.96

AEP	american electric power co	1.25	203,538	22,898,000	added	0.31

AFL	aflac inc	1.80	294,140	32,855,400	reduced	-0.79

AGZD	wisdomtree total div fund	0.02	5,241	440,244	unchanged	0.00

AMAT	applied material inc	0.67	59,633	12,209,300	reduced	-46.4

AOS	ao smith corporation	0.13	32,058	2,353,380	added	2.45

ATKR	atkore international group	0.04	11,653	731,109	reduced	-0.03

AVY	avery dennison corp	0.03	2,858	463,482	added	2.00

AXP	american express	0.98	53,817	17,875,900	reduced	-0.87

CAT	caterpillar inc del	2.03	77,731	37,089,300	reduced	-2.36

CB	chubb ltd	2.32	150,475	42,471,600	reduced	-0.23

CLX	clorox co del com	1.57	232,400	28,654,900	added	4.26

COF	capital one financial corp	0.02	1,361	289,321	reduced	-9.27

COP	conocophillips	1.30	251,300	23,770,500	reduced	-0.41

CSCO	cisco systems inc	3.07	819,263	56,054,000	added	2.17