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Latest Willis Investment Counsel Stock Portfolio

$2.10Billion | No. of Holdings #125

Willis Investment Counsel Performance

2026 Q2+4.96%
YTD+8.76%
2025+4.39%

About Willis Investment Counsel and 13F Hedge Fund Stock Holdings

Willis Investment Counsel is a hedge fund based in Gainesville, GA. On 2026-08-03, the fund reported it's updated stock portfolio. In the 13F Holdings report, Willis Investment Counsel reported an equity portfolio of $2.1 Billions as of 30 Jun, 2026. <br><br> The top stock holdings of Willis Investment Counsel are CSCO, JNJ, TXN. The fund has invested 5% of it's portfolio in CISCO SYSTEMS INC and 3.8% of portfolio in JOHNSON AND JOHNSON. <br><br> The fund managers got completely rid off EXXON MOBIL CORP (XOM), VANGUARD SMALL CAP VALUE ETF (VB) and TREDEGAR CORP VIRGINIA (TG) stocks. They significantly reduced their stock positions in STERLING CONSTRUCTION (STRL), PAR TECHNOLOGY CORP (PAR) and MSC INDUSTRIAL (MSM). Willis Investment Counsel opened new stock positions in EXXON MOBIL CORP, MOTOROLA SOLUTIONS (MSI) and BADGER METER, INC. (BMI). The fund showed a lot of confidence in some stocks as they added substantially to ALIGN TECHNOLOGY INC (ALGN), VANGUARD MID-CAP ETF (VB) and AVERY DENNISON CORP (AVY).
Willis Investment Counsel Equity Portfolio Value
Last Reported on: 03 Aug, 2026
$2.10Billion
  as of Aug 03, 2026

Willis Investment Counsel Annual Return Estimates Vs S&P 500

Our best estimate is that Willis Investment Counsel made a return of 4.96% in the last quarter. In trailing 12 months, it's portfolio return was 12.6%.
  • Performance
  • S&P 500

New Buys

Ticker$ Bought
exxon mobil corp33,752,600
motorola solutions13,538,500
badger meter, inc.2,727,670
gaztransport & technigaz1,722,480
invesco qqq220,920
xponential fitness inc207,600
wal-mart stores inc206,813
New stocks bought by Willis Investment Counsel

Additions

Ticker% Inc.
align technology inc333
vanguard mid-cap etf300
avery dennison corp228
jack henry & associates162
jbt marel corp132
bio-techne corp117
national research corporation93.55
dolby laboratories, inc cl a93.43
Additions to existing portfolio by Willis Investment Counsel

Reductions

Ticker% Reduced
sterling construction-49.73
par technology corp-34.89
msc industrial-21.83
generac-21.61
texas instruments inc-11.12
ishares s&p 100-1.63
waste management inc new-0.44
coca cola company-0.35
Willis Investment Counsel reduced stake in above stock

Sold off

Ticker$ Sold
exxon mobil corp-38,984,600
vanguard small cap value etf-18,211,800
tredegar corp virginia-278,250
murphy oil corp-222,956
mckesson corp-227,009
Willis Investment Counsel got rid off the above stocks

Sector Distribution

Willis Investment Counsel has about 22.9% of it's holdings in Technology sector.

  • Technology
  • Industrials
  • Healthcare
  • Financial Services
  • Others
  • Consumer Cyclical
  • Consumer Defensive
  • Energy
  • Communication Services
  • Utilities
Sector%
Technology22.9
Industrials21.5
Healthcare15.9
Financial Services8.4
Others7.9
Consumer Cyclical7.8
Consumer Defensive5.7
Energy3.5
Communication Services3.5
Utilities2.3

Market Cap. Distribution

Willis Investment Counsel has about 88.7% of it's portfolio invested in the large-cap and mega-cap stocks.

  • LARGE-CAP
  • MEGA-CAP
  • UNALLOCATED
  • MID-CAP
Category%
LARGE-CAP56.6
MEGA-CAP32.1
UNALLOCATED7.9
MID-CAP2.3

Stocks belong to which Index?

About 90% of the stocks held by Willis Investment Counsel either belong to S&P 500 or RUSSELL 2000 index.

  • S&P 500
  • Others
  • RUSSELL 2000
Index%
S&P 50087.4
Others10.1
RUSSELL 20002.6
Top 5 Winners (%)%
MU
micron technology inc
241.7 %
AMAT
applied material inc
95.2 %
GLW
corning inc
87.9 %
STRL
sterling construction
79.7 %
FTNT
fortinet, inc
76.3 %
Top 5 Winners ($)$
CSCO
cisco systems inc
34.3 M
TXN
texas instruments inc
26.2 M
CAT
caterpillar inc del
18.6 M
FTNT
fortinet, inc
15.4 M
GNRC
generac
12.6 M
Top 5 Losers (%)%
VB
vanguard mid-cap etf
-61.6 %
INTU
intuit inc
-37.1 %
ZTS
zoetis inc
-36.9 %
ACN
accenture plc
-34.0 %
venu holding corporation
-31.4 %
Top 5 Losers ($)$
ACN
accenture plc
-17.0 M
TSCO
tractor supply co
-9.9 M
LMT
lockheed martin corp
-8.9 M
T
at&t corp
-8.4 M
COP
conocophillips
-7.5 M

Willis Investment Counsel Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Willis Investment Counsel

Willis Investment Counsel has 125 stocks in it's portfolio. About 28.2% of the portfolio is in top 10 stocks. ACN proved to be the most loss making stock for the portfolio. CSCO was the most profitable stock for Willis Investment Counsel last quarter.

$2.10BTotal Value
130Positions
03 Aug, 2026Last Reported
Current holdings of Current Stock Holdings of Willis Investment Counsel, last reported on 03 Aug, 2026. Select a row with a linked ticker to view its historical trend.
ExpandHoldingsorted ascending% PortfolioShares Held$ Value% Change
AGZD
Wisdomtree Total Div Fund

Wisdomtree Total Div Fund

AGZD
Willis Investment Counsel's holding in Wisdomtree Total Div Fund over time
0.02%4,891
$456.1K
0.02%
unchanged 0 percentunchanged
BHP
Bhp Billiton Ltd

Bhp Billiton Ltd

BHP
Willis Investment Counsel's holding in Bhp Billiton Ltd over time
1.31%331,239
$27.60M
1.31%
increased 5.15 percentadded