Latest Willis Investment Counsel Stock Portfolio

$1.83Billion– No. of Holdings #123

Willis Investment Counsel Performance:

2026 Q1: 3.62%YTD: 3.62%2025: 4.39%

Performance for 2026 Q1 is 3.62%, and YTD is 3.62%, and 2025 is 4.39%.

About Willis Investment Counsel and 13F Hedge Fund Stock Holdings

Willis Investment Counsel is a hedge fund based in Gainesville, GA. On 2026-05-05, the fund reported it's updated stock portfolio. In the 13F Holdings report, Willis Investment Counsel reported an equity portfolio of $1.8 Billions as of 31 Mar, 2026.

The top stock holdings of Willis Investment Counsel are JNJ, CSCO, LMT. The fund has invested 3.9% of it's portfolio in JOHNSON AND JOHNSON and 3.5% of portfolio in CISCO SYSTEMS INC.

The fund managers got completely rid off WAL-MART STORES INC (WMT), KIMBERLY CLARK CORP (KMB) and GENUINE PARTS CO (GPC) stocks. They significantly reduced their stock positions in UNITED PARCEL SERVICE (UPS), APPLIED MATERIAL INC (AMAT) and HEXCEL CORP (HXL). Willis Investment Counsel opened new stock positions in S&P GLOBAL INC COM (SPGI), INTUIT INC (INTU) and TREDEGAR CORP VIRGINIA (TG). The fund showed a lot of confidence in some stocks as they added substantially to VENU HOLDING CORPORATION, FACTSET RESH SYS INC (FDS) and AUTOMATIC DATA PROC (ADP).

Willis Investment Counsel Equity Portfolio Value

Last Reported on: 05 May, 2026

Willis Investment Counsel Annual Return Estimates Vs S&P 500

Our best estimate is that Willis Investment Counsel made a return of 3.62% in the last quarter. In trailing 12 months, it's portfolio return was 8.41%.

Performance
S&P 500

New Buys

Ticker	$ Bought
s&p global inc com	5,846,300
intuit inc	5,562,140
tredegar corp virginia	278,250
micron technology inc	229,731
murphy oil corp	222,956

New stocks bought by Willis Investment Counsel

Additions

Ticker	% Inc.
venu holding corporation	108
factset resh sys inc	86.18
automatic data proc	73.32
vanguard s&p 500 etf	47.18
zoetis inc	34.3
paychex inc	33.78
adobe systems inc	33.22
qxo, inc	24.9

Additions to existing portfolio by Willis Investment Counsel

Reductions

Ticker	% Reduced
united parcel service	-57.71
applied material inc	-57.29
hexcel corp	-48.99
ross stores inc	-47.21
caterpillar inc del	-37.81
nvidia corp	-36.67
bhp billiton ltd	-33.66
eli lilly & co	-29.38

Willis Investment Counsel reduced stake in above stock

Sold off

Ticker	$ Sold
kenvue inc.	-11,309,100
wal-mart stores inc	-34,038,700
intel corp	-11,231,800
kimberly clark corp	-19,876,800
price t rowe group inc	-15,827,900
genuine parts co	-17,093,800
target corp com	-11,221,700
reinsurance group america	-11,460,900

Willis Investment Counsel got rid off the above stocks

Sector Distribution

Willis Investment Counsel has about 20.7% of it's holdings in Industrials sector.

Industrials
Technology
Healthcare
Consumer Cyclical
Financial Services
Others
Consumer Defensive
Energy
Communication Services
Utilities

Sector	%
Industrials	20.7
Technology	18
Healthcare	16
Consumer Cyclical	8.5
Financial Services	8.3
Others	7.6
Consumer Defensive	7
Energy	6.6
Communication Services	4.3
Utilities	2.6

Market Cap. Distribution

Willis Investment Counsel has about 90% of it's portfolio invested in the large-cap and mega-cap stocks.

LARGE-CAP
MEGA-CAP
UNALLOCATED
MID-CAP

Category	%
LARGE-CAP	52.6
MEGA-CAP	37.4
UNALLOCATED	7.6
MID-CAP	1.7

Stocks belong to which Index?

About 90.8% of the stocks held by Willis Investment Counsel either belong to S&P 500 or RUSSELL 2000 index.

S&P 500
Others
RUSSELL 2000

Index	%
S&P 500	89.3
Others	9.2
RUSSELL 2000	1.5

Top 5 Winners (%)		%
	mycelx technologies corp	61.6 %
GLW	corning inc	55.3 %
VLO	valero energy corp	51.8 %
GNRC	generac	42.8 %
COP	conocophillips	40.9 %

Top 5 Winners ($)		$
JNJ	johnson and johnson	12.3 M
XOM	exxon mobil corp	11.3 M
LMT	lockheed martin corp	11.2 M
COP	conocophillips	9.9 M
VLO	valero energy corp	8.8 M

Top 5 Losers (%)		%
PAR	par technology corp	-63.3 %
MXCT	maxcyte inc com	-54.7 %
	venu holding corporation	-53.3 %
QLYS	qualys, inc.	-33.3 %
ADBE	adobe systems inc	-27.8 %

Top 5 Losers ($)		$
ACN	accenture plc	-13.6 M
MSFT	microsoft corp	-12.8 M
PAYX	paychex inc	-7.7 M
ADP	automatic data proc	-6.3 M
ADBE	adobe systems inc	-5.1 M

Willis Investment Counsel Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Willis Investment Counsel

Willis Investment Counsel has 123 stocks in it's portfolio. About 27.3% of the portfolio is in top 10 stocks. ACN proved to be the most loss making stock for the portfolio. JNJ was the most profitable stock for Willis Investment Counsel last quarter.

Last Reported on: 05 May, 2026

Ticker	Namesorted ascending	% Portfolio	Shares Held	$ Value	Type	% Change
AAPL	apple computer	1.51	109,136	27,697,600	reduced	-0.41

ABBV	abbvie inc	0.01	964	209,660	reduced	-9.4

ABT	abbott laboratories	1.12	199,349	20,467,200	unchanged	0.00

ACN	accenture plc	2.11	194,798	38,626,500	added	0.53

ADBE	adobe systems inc	0.72	54,239	13,184,400	added	33.22

ADP	automatic data proc	1.65	148,456	30,163,300	added	73.32

AEP	american electric power co	1.46	203,538	26,679,800	unchanged	0.00

AFL	aflac inc	1.81	302,180	33,152,200	added	0.36

AGZD	wisdomtree total div fund	0.02	4,891	422,387	reduced	-3.45

ALGN	align technology inc	0.06	6,462	1,107,780	added	7.29

AMAT	applied material inc	0.49	26,449	9,040,000	reduced	-57.29

AMZN	amazon inc	0.01	1,345	280,123	unchanged	0.00

AOS	ao smith corporation	0.17	47,930	3,160,500	added	5.32

ATKR	atkore international group	0.00	0.00	0.00	sold off	-100

AVY	avery dennison corp	0.10	10,512	1,815,210	added	6.66

AXP	american express	0.94	57,236	17,312,700	added	0.98

BHP	bhp billiton ltd	1.25	315,009	22,913,800	reduced	-33.66

CAT	caterpillar inc del	1.92	49,686	35,200,500	reduced	-37.81

CB	chubb ltd	2.74	153,791	50,125,100	added	0.24

CLX	clorox co del com	1.30	230,000	23,834,900	added	12.41