Latest Sterling Investment Counsel, LLC Stock Portfolio

Sterling Investment Counsel, LLC Performance:

2025 Q4: -1.07%YTD: 8.83%2024: 4.18%

Performance for 2025 Q4 is -1.07%, and YTD is 8.83%, and 2024 is 4.18%.

About Sterling Investment Counsel, LLC and 13F Hedge Fund Stock Holdings

In it's latest 13F Holdings report, Sterling Investment Counsel, LLC reported an equity portfolio of $349 Millions as of 31 Dec, 2025.

The top stock holdings of Sterling Investment Counsel, LLC are IJR, BAB, BBAX. The fund has invested 10.2% of it's portfolio in ISHARES TR and 8.8% of portfolio in INVESCO EXCH TRADED FD TR II.

The fund managers got completely rid off HARTFORD FDS EXCHANGE TRADED (HCOM), ISHARES TR (DMXF) and ISHARES TR (AAXJ) stocks. They significantly reduced their stock positions in J P MORGAN EXCHANGE TRADED F (BBAX), AUTOMATIC DATA PROCESSING IN (ADP) and BLACKROCK INC. Sterling Investment Counsel, LLC opened new stock positions in ISHARES TR (AAXJ), BARON ETF TR and ISHARES TR (ACWF). The fund showed a lot of confidence in some stocks as they added substantially to NETFLIX INC (NFLX), SERVICENOW INC (NOW) and VANGUARD INDEX FDS (VB).

Sterling Investment Counsel, LLC Annual Return Estimates Vs S&P 500

Our best estimate is that Sterling Investment Counsel, LLC made a return of -1.07% in the last quarter. In trailing 12 months, it's portfolio return was 8.83%.

Performance
S&P 500

New Buys

Ticker	$ Bought
ishares tr	1,288,360
baron etf tr	763,498
ishares tr	725,435
cintas corp	690,606
unitedhealth group inc	644,467
cincinnati finl corp	640,186
international paper co	511,828
entergy corp new	494,193

New stocks bought by Sterling Investment Counsel, LLC

Additions

Ticker	% Inc.
netflix inc	900
servicenow inc	420
vanguard index fds	407
ishares tr	282
mastercard incorporated	226
chevron corp new	161
costco whsl corp new	126
vanguard index fds	125

Additions to existing portfolio by Sterling Investment Counsel, LLC

Reductions

Ticker	% Reduced
j p morgan exchange traded f	-43.2
automatic data processing in	-13.66
blackrock inc	-11.52
equinix inc	-10.34
tompkins finl corp	-9.73
corning inc	-9.55
vanguard index fds	-5.63
m & t bk corp	-4.96

Sterling Investment Counsel, LLC reduced stake in above stock

Sold off

Ticker	$ Sold
hartford fds exchange traded	-6,855,300
ishares tr	-4,675,870
ishares tr	-646,177
oil dri corp amer	-235,248
american wtr wks co inc new	-208,646
oracle corp	-283,746

Sterling Investment Counsel, LLC got rid off the above stocks

Sector Distribution

Sterling Investment Counsel, LLC has about 59.3% of it's holdings in Others sector.

Sector	%
Others	59.3
Technology	14
Financial Services	5.7
Communication Services	5.7
Healthcare	4.2
Consumer Cyclical	3.9
Consumer Defensive	3.2
Industrials	2
Utilities	1.2

Market Cap. Distribution

Sterling Investment Counsel, LLC has about 40.1% of it's portfolio invested in the large-cap and mega-cap stocks.

Category	%
UNALLOCATED	59.3
MEGA-CAP	27
LARGE-CAP	13.1

Stocks belong to which Index?

About 39% of the stocks held by Sterling Investment Counsel, LLC either belong to S&P 500 or RUSSELL 2000 index.

Index	%
Others	60.3
S&P 500	39

Top 5 Winners (%)		%
	lithium argentina ag	65.6 %
LLY	eli lilly & co	38.9 %
CAH	cardinal health inc	30.9 %
AMAT	applied matls inc	24.0 %
CAT	caterpillar inc	20.1 %

Top 5 Winners ($)		$
GOOG	alphabet inc	1.4 M
AAPL	apple inc	0.8 M
IJR	ishares tr	0.7 M
BAB	invesco exch traded fd tr ii	0.7 M
LLY	eli lilly & co	0.7 M

Top 5 Losers (%)		%
NFLX	netflix inc	-86.6 %
NOW	servicenow inc	-74.9 %
XLB	select sector spdr tr	-43.0 %
XLB	select sector spdr tr	-42.7 %
XLB	select sector spdr tr	-42.2 %

Top 5 Losers ($)		$
NOW	servicenow inc	-4.7 M
NFLX	netflix inc	-2.1 M
XLB	select sector spdr tr	-1.2 M
XLB	select sector spdr tr	-0.8 M
MSFT	microsoft corp	-0.8 M

Sterling Investment Counsel, LLC Holdings Map

This heatmap illustrates the top 50 positions within the fund's portfolio.

Current Stock Holdings of Sterling Investment Counsel, LLC

Sterling Investment Counsel, LLC has 187 stocks in it's portfolio. About 51.4% of the portfolio is in top 10 stocks. NOW proved to be the most loss making stock for the portfolio. GOOG was the most profitable stock for Sterling Investment Counsel, LLC last quarter.

Last Reported on: 27 Jan, 2026

Ticker	Namesorted ascending	% Portfolio	Shares Held	$ Value	Type	% Change
AAPL	apple inc	5.02	65,301	17,507,200	added	16.84

AAXJ	ishares tr	0.37	16,381	1,288,360	new

AAXJ	ishares tr	0.32	21,033	1,125,480	added	282

AAXJ	ishares tr	0.11	4,467	397,740	new

AAXJ	ishares tr	0.07	3,533	237,170	unchanged	0.00

AAXJ	ishares tr	0.00	0.00	0.00	sold off	-100

ABBV	abbvie inc	0.55	8,683	1,911,710	added	17.15

ACWF	ishares tr	0.64	32,098	2,228,250	reduced	-3.43

ACWF	ishares tr	0.22	10,881	755,468	unchanged	0.00

ACWF	ishares tr	0.21	17,025	725,435	new

ADBE	adobe inc	0.09	735	326,841	new

ADI	analog devices inc	0.39	4,993	1,354,100	added	1.36

ADP	automatic data processing in	0.07	948	243,770	reduced	-13.66

AEP	american elec pwr co inc	0.40	13,008	1,392,610	added	68.52

AFK	vaneck etf trust	0.30	8,291	1,029,740	added	13.75

AGNG	global x fds	0.44	42,232	1,530,060	added	1.44

AGNG	global x fds	0.20	22,718	691,990	added	3.43

AGNG	global x fds	0.12	5,079	417,629	unchanged	0.00

AGZD	wisdomtree tr	0.10	10,398	357,171	new

ALTS	proshares tr	0.09	4,391	324,410	reduced	-2.38